Faith outlines the shifts in the consumer lifestyle and need states that point the way to innovation success.

1. COPYRIGHT © 2018 © 2018

2. IF YOU KNEW EVERYTHING ABOUT TOMORROW,
WHAT WOULD YOU DO DIFFERENTLY TODAY?

3. AP•PLIED
FU•TUR•ISM
Accurately painting the varied and
paradoxical landscapes of tomorrow
to Futurize your business

4. 4

5. 5
+
Our IP: 95% Predictive Accuracy

6. 6
AN ERA OF
UNPRECEDENTED CHANGE

7. 7
These Shifts Will Upend Your Industry
N OF 1
1 2DIGITAL NOMADS
3GENDER BLENDERS

8. 8
1
N OF 1
Ultra-Personalization is the
new expectation

9. 9
Make It Just For Me
SIGNALS
1
“ “We used to buy
‘One size fits all.’
Increasingly, we believe
one size only fits one.
– TalentBanker Carolyn Katzin,
Founder of the DNA Diet
Quero:
Customized
shoe app
uBiome:
DNA-specific
nutrition Kit
Choose Your Mood:
Synesthesia treatment
from Lush

10. 10
Pack Up & Go:
Surprise vacations attuned
to your preferences
Their Wish Is Your Command
Customized messaging:
Machine learning reinvents personalization
SIGNALS
1

11. 11

12. 12
Hyper-Personalized Anticipatory Products
Neural lace and AI merge to create custom-
crafted beverages based on your bio-needs
and mood: vitamins, nootropics, cannabis.
TomorrowVision:
We’ll know what
customers want before
they enter a bar.
SHIFT
1

13. 13
2DIGITAL NOMADS
Enabled by the On-Demand and
Sharing Economies, consumers
now roam relentlessly

14. 14
“ “
Millennials value experiences
over things. They see travel
as an entitlement and a
necessity. It is a way of life
and part of life.
– TalentBanker Jack Ezon,
President of Ovation Vacations
On the Road = The New Aspiration
SIGNALS
2

15. 15
Nomad Cruise: Co-working ships
The Rootless Revolution
Remote Year:
Shepherding people
as they travel the world
SIGNALS
2

16. 17
The New Mobile HomeTomorrowVision:
We’ll need “house brands”
for co-living communes
and driverless pods.
Liquid shots to welcome and
then awaken consumers.
SHIFT
2

17. 18
No Time to DrinkTomorrowVision:
We’ll inhale vapors
rather than lug liquids.
New on-the-go forms: Mists, gels, and
scents.
SHIFT
2

18. 19
3
GENDER BLENDERS
Welcome to Tomorrow’s non-binary world

19. 20
20% Millennials
describe themselves
as gender-fluid.
Men’s testosterone
levels plummeted
17% in 17 years.
Own Your Identity
Trans Role Models: Actor Daniela
Vega; delegate Danica Roem
Makeup for men:
Goes mainstream
SIGNALS
3

20. 21
TomorrowVision: One Gender, Infinite Variations
Identities as
individual as we are
Say good-bye to
male vs. female
deodorants,
razors, clothing –
and marketing.
SHIFT
3

21. 23
TomorrowVision: The New Non-Binary
They instead of he and she,
for starters.
Communicate with an
evolving consumer.
SHIFT
3

22. 24
• N OF 1
• DIGITAL NOMADS
• GENDER BLENDERS
Make sure you see
their new needs before
they emerge!
3 major Future shifts to follow:
CONSUMER BEHAVIOR IS BEING REBORN

23. 25
TOMORROW’S CONSUMER?
Are you ready to refresh
BrainReserve
PopcornBrains
Faith Popcorn’s BrainReserve
FaithPopcorn.com
Tweet your questions to @faithpopcorn.com, and I’ll answer today