The document highlights how local councils can leverage social media for various purposes including maternal health support, economic development, emergency management, and community engagement. It outlines practical strategies such as online interaction, crowdsourcing ideas, and using multimedia for communication with residents. The document emphasizes the importance of direct engagement with the community and collaboration across departments for enhanced service delivery.

1. Local Gov 2.0
How Council Can Use Social Media
MATERNAL HEALTH
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Alerts
Online support for new mothers
Checkups for newborns
Immunisation information
Parenting tips
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ECONOMIC DEVELOPMENT
YOUTH SERVICES
COMMUNITY ENGAGEMENT
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• Promote events and activities
• Connect isolated young people
• User generated content (videos)
Tell us what you like and don’t like?
Online engagement and crowdsourcing
Map ideas for others to see
Vote on ideas
Connect with industry
Flexible knowledge sharing
LinkedIn profiles, pages and groups
Run webinars
Use Twitter # at conferences
EMERGENCY MANAGEMENT
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COMMUNICATIONS DEPARTMENT
CULTURALLY AND LINGUISTICALLY DIVERSE
• Engage directly and
immediately with the public
• Reach time-poor people
• Two way conversation
Emergency preparation
Emergency updates and notifications as happens
Syndicate and share emergency agency content
Listen to community updates and concerns
Recovery collaboration and information
LISTENING POST
• Present visual representations of services
(animations, infographics)
• Create videos in different languages
• Use Google translate
• Listen to the community
• What are the community talking
about to each other?
• What issues are they interested
in or upset about?
LIBRARIES
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Virtual bookclubs
Children’s story time on YouTube
Local history channel
Record talks and workshops
MAYOR’S BLOG
Communicate
directly with
stakeholders
/ wikis
INTERNAL COLLABORATION
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ARTS CENTRE
• Guided gallery tours
• Advertise and promote events on
Facebook/Twitter
• Event photos and videos
• Online bookings
Social media centre
Engage employees
Find new employees
What are you working on?
Solve problems and share expertise
Collaborate on projects across departments
Connect employees in the field
Have fun!
CUSTOMER SERVICE
Live chat
Crowdsourcing to improve the community
Allow the community to submit service requests
With location, description (e.g. pothole), photos
Council fixes problem and notifies
community via web/app
• Adopt an asset
- Video blogs
- Accessibility to senior
management
- Two way communication
• Partner with external stakeholders on
projects using wikis and microblogging tools
• Scan links to exercise tips and videos
> Golf - how to play the hole
> Gym – how to use the gym equipment
• Tweet timetables for classes and
pool availability
• Provide content, updates
and offers via Facebook
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CEO BLOG
EXTERNAL COLLABORATION
SPORTS AND LEISURE
Service Requests
Fix my issue
Web Updates Mapped
EVENTS
x-mas
concert
Pothole
• Twitter stream #
(e.g. Tweet Santa at Christmas carols!)
• Treasure hunts at events
• Promote special offers from vendors
• Advertise events
Organisational Building Blocks
PEOPLE
DATA & INFORMATION
Leadership
Customer interactions
Social media policy
Culture
database
Response guide
TECHNOLOGY
STANDARDS & POLICIES
FINANCE
What to use (Some suggestions)
Facebook
Twitter
Budget
Ning
Risk managment
Skills + Training
GotoMeeting
Analytics
Change management
Ideascale
Ushahidi
How to Act?
Do
Be responsible
Be timely
Be transparent
Be yourself
Be professional
Add value
» Is this of value to the community?
» Will my audience understand it?
» Does it solve a problem?
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Apps
Don’t
Post when angry, tired
or inebriated
Share organisational secrets
Post content that is
disrespectful of anyone
Be dishonest
Be political
SproutSocial
Blogs:
Skype
Tumblr
Wordpress
- for technology
- for people
Live chat
Wikis
- for process
QR codes
WITH THANKS TO:
City of Kingston and City of Yarra, Brimbank City Council,
Macedon Ranges Shire Council
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