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Using Ning to Connect with your Community Manny Hernandez  (@askmanny, @ningfordummies) Sponsored by
Today’s Speakers Kami Griffiths TechSoup Manny Hernandez Ning for Dummies
Personal Background (Manny) Web Products, Social Media: 10+ yrs Diagnosed with diabetes: Oct-02 Launched TuDiabetes on Ning: Mar-07  Worked for Ning: Jan to Apr-2008 Nonprofit management: since Apr-08 Published  Ning For Dummies : Apr-09
What to Expect from this Webinar What is Ning? How can nonprofits use Ning? Setting up a network on Ning Managing and growing your network Fundraising and other Ning Apps Examples of networks on Ning Advantages/disadvantages of Ning
What is Ning? Ning is a social media platform Lets you create your own social network “ Your Facebook with your own brand.” Powers more than 1.5MM networks Free to set up and run Premium services to further customize
Why Ning for Nonprofit/Libraries? New way to engage with constituents Blogs, forums, videos Foster and solidify offline connections Events, groups Increased outreach possibilities Sharing mechanisms Export member data Fundraising
Ning and your Social Media Strategy Two great references: Beth’s Blog - How Nonprofits Can Use Social Media:  http://beth.typepad.com Amy Sample Ward, 5 steps to a successful social media strategy:  http://bit.ly/u6cNd   Your social media strategy may contain a lot of elements
www.briansolis.com/2008/08/introducing-conversation-prism/
Setting up a Network on Ning
Setting up a Network on Ning
Setting up a Network on Ning
Setting up a Network on Ning
Managing your Network Who can become a new member Moderate members Who can remain a member Enforce the guidelines for your network What content can live in your network Moderate or remove content if needed All of this requires time!
Managing your Network Hours dedicated based on activity Administrators Up to a few hundred members, one person can do most of the management  Very hard to keep up for one person past 1,000 members “ Economies of scale” and self-policing help
Growing your Network By yourself: 5+ hours per week Through your members: Invitations, badges, embeddable content Through network RSS feeds TwitterFeed feeding Twitter, FB page Through bloggers Through existing offline efforts
Popular Features in Ning Blogs, Forum, Chat – build community Videos, Photos – visual outreach Events, Groups – offline connections Go Ad Free – premium service Ning Apps – more features…
Fundraising Through Ads
Social Giving Through a Ning App
Impact Challenge: Another Ning App
Other Ning Apps for Nonprofits Ustream: to broadcast streaming video PollDaddy: to poll your members Box.net: to share files with others CartFly: to sell merchandise Others: for event ticket sales
TuDiabetes: a Network on NIng  Launched in March 2007 5-10% growth every month Mid-October 2009: 11,200 members 100,000 monthly visits 500,000 monthly pageviews 5 minutes average session
TuDiabetes Diabetes Awareness Project: Word in your Hand
TuDiabetes Diabetes Awareness Project: Making Sense of Diabetes
Other Social Networks on Ning 200,000+ members “… a community of individuals who support reducing our nation’s dependence on foreign oil through the use of domestic energy alternatives.” push.pickensplan.com
Other Social Networks on Ning 2,000 members “ The List Project created Netroots to help recent Iraqi arrivals with the resettlement process by connecting Americans and Iraqis across the nation.” netrootsthelistproject.ning.com
Advantages of Ning Very affordable Free basic service Premium services Solid product Customizable  Appearance and features Network and member privacy controls
Disadvantages of Ning You can’t “host” the network yourself: You depend on Ning being “up”  You depend on Ning being “in business” Network members are also members of Ning.com
Alternatives to Ning To create your own social network: http://traffikd.com/resources/build-your-own-social-networking-site To create your own blog: http://www.socialbrite.org/2009/05/09/seven-blogging-tools-reviewed   To create your own web site: http://sites.google.com  and many more… Social Networking Platforms Comparison Chart: http://www.techcrunch.com/wp-content/wlsn_comparison_chart.html
Additional Resources http://help.ning.com http://www.getsatisfaction.com/ning   http://blog.ning.com http://is.gd/p7kv  (Ning for Nonprofits chat) http://developer.ning.com  (advanced)
Manny’s Contact Information Email: [email_address]   Book: http://bit.ly/ningfd   Twitter: @askmanny @ningfordummies

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Using Ning to Connect with your Community

  • 1. Using Ning to Connect with your Community Manny Hernandez (@askmanny, @ningfordummies) Sponsored by
  • 2. Today’s Speakers Kami Griffiths TechSoup Manny Hernandez Ning for Dummies
  • 3. Personal Background (Manny) Web Products, Social Media: 10+ yrs Diagnosed with diabetes: Oct-02 Launched TuDiabetes on Ning: Mar-07 Worked for Ning: Jan to Apr-2008 Nonprofit management: since Apr-08 Published Ning For Dummies : Apr-09
  • 4. What to Expect from this Webinar What is Ning? How can nonprofits use Ning? Setting up a network on Ning Managing and growing your network Fundraising and other Ning Apps Examples of networks on Ning Advantages/disadvantages of Ning
  • 5. What is Ning? Ning is a social media platform Lets you create your own social network “ Your Facebook with your own brand.” Powers more than 1.5MM networks Free to set up and run Premium services to further customize
  • 6. Why Ning for Nonprofit/Libraries? New way to engage with constituents Blogs, forums, videos Foster and solidify offline connections Events, groups Increased outreach possibilities Sharing mechanisms Export member data Fundraising
  • 7. Ning and your Social Media Strategy Two great references: Beth’s Blog - How Nonprofits Can Use Social Media: http://beth.typepad.com Amy Sample Ward, 5 steps to a successful social media strategy: http://bit.ly/u6cNd Your social media strategy may contain a lot of elements
  • 9. Setting up a Network on Ning
  • 10. Setting up a Network on Ning
  • 11. Setting up a Network on Ning
  • 12. Setting up a Network on Ning
  • 13. Managing your Network Who can become a new member Moderate members Who can remain a member Enforce the guidelines for your network What content can live in your network Moderate or remove content if needed All of this requires time!
  • 14. Managing your Network Hours dedicated based on activity Administrators Up to a few hundred members, one person can do most of the management Very hard to keep up for one person past 1,000 members “ Economies of scale” and self-policing help
  • 15. Growing your Network By yourself: 5+ hours per week Through your members: Invitations, badges, embeddable content Through network RSS feeds TwitterFeed feeding Twitter, FB page Through bloggers Through existing offline efforts
  • 16. Popular Features in Ning Blogs, Forum, Chat – build community Videos, Photos – visual outreach Events, Groups – offline connections Go Ad Free – premium service Ning Apps – more features…
  • 18. Social Giving Through a Ning App
  • 20. Other Ning Apps for Nonprofits Ustream: to broadcast streaming video PollDaddy: to poll your members Box.net: to share files with others CartFly: to sell merchandise Others: for event ticket sales
  • 21. TuDiabetes: a Network on NIng Launched in March 2007 5-10% growth every month Mid-October 2009: 11,200 members 100,000 monthly visits 500,000 monthly pageviews 5 minutes average session
  • 22. TuDiabetes Diabetes Awareness Project: Word in your Hand
  • 23. TuDiabetes Diabetes Awareness Project: Making Sense of Diabetes
  • 24. Other Social Networks on Ning 200,000+ members “… a community of individuals who support reducing our nation’s dependence on foreign oil through the use of domestic energy alternatives.” push.pickensplan.com
  • 25. Other Social Networks on Ning 2,000 members “ The List Project created Netroots to help recent Iraqi arrivals with the resettlement process by connecting Americans and Iraqis across the nation.” netrootsthelistproject.ning.com
  • 26. Advantages of Ning Very affordable Free basic service Premium services Solid product Customizable Appearance and features Network and member privacy controls
  • 27. Disadvantages of Ning You can’t “host” the network yourself: You depend on Ning being “up” You depend on Ning being “in business” Network members are also members of Ning.com
  • 28. Alternatives to Ning To create your own social network: http://traffikd.com/resources/build-your-own-social-networking-site To create your own blog: http://www.socialbrite.org/2009/05/09/seven-blogging-tools-reviewed To create your own web site: http://sites.google.com and many more… Social Networking Platforms Comparison Chart: http://www.techcrunch.com/wp-content/wlsn_comparison_chart.html
  • 29. Additional Resources http://help.ning.com http://www.getsatisfaction.com/ning http://blog.ning.com http://is.gd/p7kv (Ning for Nonprofits chat) http://developer.ning.com (advanced)
  • 30. Manny’s Contact Information Email: [email_address] Book: http://bit.ly/ningfd Twitter: @askmanny @ningfordummies