The document is a social media guide outlining best practices for engaging on platforms like Twitter and Facebook. It emphasizes being authentic, sharing valuable content, and maintaining professionalism while avoiding negative behaviors. Additionally, it provides suggestions on types of posts and where to share them, encouraging collaboration and interaction with both colleagues and industry contacts.

1. S
CIAL MEDIA GUIDE
Twi�er
Facebook
• Update your profile
Do
1.
How To Act?
Don’t
Be responsible
Be yourself
Add value
Post when angry, tired
or inebriated
Be transparent
Be timely
• Share news and
informa�on
Be professional
Share company secrets
• Post an update on
your latest project
Post content that is
disrespectful of anyone
• Is this of interest to my audience
• Will my audience understand it?
• Does it solve a problem for my audience?
• Share stories about
the company
Be dishonest
• Ask other teams
for advice
• Ask the marke�ng
department to
promote your content
on other social media
Facebook
• Company feed • Your profile
2. Where
To Post?
• Groups
• Direct
messages
• Company page
• Groups
• Customer pages
Twi�er
• Your profile
• Your company
page
• Groups
• Personal
account
• Business
account
Blogs
• Public posts
• Your circles
• Industry
• Company
• Customer
• Introduce new
employees
What
To Post?
• Connect with people
you meet
• Check In to an event
or workplace
• Post to the company
wall
• Share industry
ar�cles on your wall
• Promote company
• Contact customers with
jobs to friends
valuable informa�on
• Answer a ques�on in
Linkedin Answers
• Comment in an
industry group
• Post company
videos & pictures
in your wall
•
•
•
•
Share company informa�on with your circles
Start a hangout with clients
Add industry leaders to your circles
Share industry informa�on with your circles
Online Arena
www.symphony3.com/social-media
@symphony3think
Blog
• Retweet a company
message to followers
• Tweet updates from
an event you’re at
• Create a blog about your
area of exper�se
• Tweet a video or a picture
• Write guest blogs for
partners / customers
• Create a customer
or prospect list
• Comment on industry blogs
and forums
• Follow or @men�on
industry leaders,
partners or customers
• Use RSS feeds to listen to
& follow blogs
• Tweet links to company
and industry artlcles
• Use industry #hashtags
• Link your blog to Facebook,
Linkedin and Twi�er
• Write a blog post for the
company blog
Also Consider......
Slideshare
Skype
Flickr
Tumblr
- Instagram
- Ideascale
Foursquare
Ning
- Viddy
- Gotomeeting
I N NOVAT E
CO L L A B O R AT E