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Digital agriculture - the implications of the digital economy for the agriculture sector
The document discusses the transformative impact of the National Broadband Network (NBN) on the agriculture industry, emphasizing high-speed internet's role in enhancing productivity and enabling precision agriculture. It highlights various applications of digital technology in farming, such as tele-medicine, online education, and real-time data access for better decision-making. The conclusion urges stakeholders to embrace the digital economy for significant growth opportunities in the agriculture sector.
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Digital agriculture - the implications of the digital economy for the agriculture sector
- 1. DIGITAL AGRICULTURE What broadbandmeans for the agriculture industry
- 2. INTRODUCTION 2 DIGITAL AGRICULTURE ECONOMY FergalColeman Director of Symphony3 Twitter: @Symphony3Think Email: fcoleman@symphony3.com LinkedIn: au.linkedin.com/in/fergalcoleman/ www.digitalagriculture.com.au
- 3. Introduction TheNBN – What it is The Digital Economy What’s changing Case studies Conclusion and Next Steps AGENDA 3 DIGITAL AGRICULTURE ECONOMY
- 4. The NationalBroadband Network (NBN) is an upgrade to the existing telecommunications network. It provides the infrastructure for affordable, high-speed internet and phone access for all Australians, regardless of where you live or work. However, the NBN is much more than faster internet. INTRODUCTION TO THE NBN 4 DIGITAL AGRICULTURE ECONOMY The NBN has helped many businesses already discover cost savings and higher productivity in ways never imagined. Learn more the NBN for Business page by visiting http://www.nbnco.com.au/nbn-for- business/index.html http://www.youtube.com/watch?v=JU- zIEkGJps Learn More
- 5. WHAT DOES THENBN MEAN? 5 DIGITAL AGRICULTURE ECONOMY • Faster… much, much, faster • The NBN will provide 93 per cent of households broadband speeds of up to 100 megabits per second (Mbps), or about 28 times faster than most people experience today. The remaining premises (seven per cent) will be connected via a combination of wireless and satellite technologies providing peak speeds of at least 25 Mbps. • More reliable • Ubiquitous
- 6.
- 7. Future Proofing Google Fiber here,and Singapore building this FUTURE PROOFING
- 8. IT’S ABOUT BEINGGLOBALLY COMPETITIVE
- 9. WHEN WILL IGET IT? 9 DIGITAL AGRICULTURE ECONOMY
- 10. NBN Co -Layer 2 Ethernet Access Network Wholesaler RetailWholesale Retail service provider Retail service provider Retail service provider Retail service provider Wholesaler/Aggregator WHEN WILL I GET IT?NBNco IS A WHOLESALER
- 11. These Service Providershad a signed WBA as at 30 August 2012
- 12. HOW MUCH WILLIT COST? 12 DIGITAL AGRICULTURE ECONOMY Pricing: http://www.bit.com.au/Guide/312738,nbn-prices-the-cheapest-plans-from-14-providers-compared.aspx
- 13. HOW MUCH WILLIT COST? (slide courtesy of NBNco) 13 Price Speed & Functionality $TBC High Capacity, Complex functionality & enterprise grade service levels Sub $100 p/m (wholesale cost) Basic speeds & functionality Starting from $200 p/m (wholesale cost) Committed information rates, symmetric speeds, traffic classes & service level options
- 14. Heatlh •Tele-medicine •Tele-care •Video Consultations •Monitoring •Records Education •Virtual Classroom •Collaboration •Access •Research Community •Government •Social Inclusion •Participation •Comms •Regional Development Business •Tele-working •Cloud Services •Flexible Workforce •Collaboration Entertainment •Social TV •Videoon Demand •IPTV •Games •Video Conferencing Layer 2 National Broadband Network BUILDING CROSS INDUSTRY INFRASTRUCTURE (Slide Courtesy of NBNco)
- 15. THE DIGITAL ECONOMY:IT’S WHAT WE DO WITH THE PIPES!
- 16. The Digital Economyis about better lives! The eight National 'Digital Economy Goals' focus on the areas of: • Online participation by Australian households (Digital Divide) • Online engagement by Australian businesses and not-for-profit organisations • Smart management of our environment and infrastructure • Improved health and aged care • Expanded online education • Increased teleworking • Improved online government service delivery and engagement • Greater digital engagement in regional Australia. THE DIGITAL ECONOMY
- 17. The NBN willbenefit your family in the following ways: INTRODUCTION TO THE DIGITAL ECONOMY – BENEFITS TO YOU 17 DIGITAL AGRICULTURE ECONOMY Heatlh • Tele-medicine • Tele-care • Video Consultations • Monitoring • Records Education • Virtual Classroom • Collaboration • Access • Research Community • Government • Social Inclusion • Participation • Comms • Regional Development Business • Tele-working • Cloud Services • Flexible Workforce • Collaboration Entertainment • Social TV • Video on Demand • IPTV • Games • Video Conferencing
- 18. DATA IS AMAJOR ASSET 18 DIGITAL AGRICULTURE ECONOMY http://sydney.edu.au/agriculture/pal/GGA_FSTC_project/index.shtml
- 19. Sample Apps www.Vitalfields.com THE WORLDIS MOBILE – SO IS FARMING 19 DIGITAL AGRICULTURE ECONOMY
- 22. SMART FARM: PRECISIONAGRICULTURE ON THE CLOUD 22 DIGITAL AGRICULTURE ECONOMY I’m busy, just tell me what I need to know! ARMIDALE SMART FARM
- 23. SMART FARM: REMOTEMECHANIC 23 DIGITAL AGRICULTURE ECONOMY Help me help myself ARMIDALE SMART FARM
- 24. They benefitfarm owners and farmers by allowing them to focus on issues for their business as opposed to day to day activities. Farmers will have access to wealth of information and data from a network of wireless sensors monitoring soil, crops, or pastures, livestock, machinery and environmental conditions on the farm. • Pathways to improved production (Precision Agriculture) – 10-30% reduction in fertiliser input (rainfed and irrigated crops) – 50-100% improvement in yield:water ratio (irrigated crops) – 20% improvement in pasture use efficiency SMART FARMS 24 DIGITAL AGRICULTURE ECONOMY Smart Farms: NSW, Armidale
- 25. Better Field Preparation& Planting The technology helps a business owner spend less time on setting up implements, tracking weather reports, determining the ideal time to fertilize by and / or trying to remember what adjustments were made last time. Improved Crop Care Technology provided by the solution helps business owners make real time decisions based on locating specific, real-time weather data. Maximum Harvesting Benefits Users are able to control the location of the tractor and grain cart from the cab for on-the-go unloading. This helps reduce wait time, operator stress, spillage, fuel consumption and even soil compaction Precision Farm Management Farming today produces more data than ever before. With this technology a business owner can define soil grids and track sample number from their phone or tablet. CASE STUDY 1 – JOHN DEERE 25 DIGITAL AGRICULTURE ECONOMY Step Aside OR Hop On Board
- 26. Web Based Software •generate yield maps, soil sampling maps, import satellite imagery from single package • up to date weather reports, • To ensure that a farm owner is making smarter business decisions using precision farming CASE IH also offers an online calculator to help calculate the ROI on using precision farming techniques and the cost savings by using their technology. GPS Equipment CASE IH offers a range of GPS driving displays and receivers to talk to their machinery. This allows them to give farmers year-to-year accuracy which can be measured by repeated trials. For example, year-to-year accuracy means an operator can drive the same rows next year to within one inch of this year’s rows, 95% of the time (Source: CASE IH AFS, 2012). CASE STUDY 2 – CASE IH 26 DIGITAL AGRICULTURE ECONOMY Step Aside OR Hop On Board FARM TECHNOLOGY
- 27. Guidance Products • TheAutopilot™ automated steering system provides one-inch repeatability from plant to harvest with any field pattern, and extends your operating hours with incredible precision. Receivers • Case IH’s offer a range of receivers, antennas and smart antennas that offer an accuracy that helps farmers be more productive by working more efficiently. • Reduce input costs like fossil fuels, as well as increase profits. CASE STUDY 2 – CASE IH (CONTINUED) 27 DIGITAL AGRICULTURE ECONOMY Step Aside OR Hop On Board FARM TECHNOLOGY Source : John Deere FarmSight TM
- 28. DIRECT TO MARKET 28 DIGITALAGRICULTURE ECONOMY
- 29. SOCIAL NETWORKING –CONNENT/SHARE KNOWLEDGE 29 DIGITAL AGRICULTURE ECONOMY
- 30.
- 31. Make acommitment Know where you need help - Get training or outsource www.digitalagriculture.com.au How to start managing your farm with PA from Tim Neale - http://www.precisionagriculture.com.au/pa-for- farmers.php CONCLUSION: NEXT STEPS 31 DIGITAL AGRICULTURE ECONOMY WHERE DO YOU START?
- 32. The DigitalEconomy is coming (in fact it’s here!) You can’t afford to wait It offers massive opportunities Don’t be afraid and get stuck in! Conclusion 32 DIGITAL AGRICULTURE ECONOMY
- 33. THANK YOU! 33 DIGITAL AGRICULTUREECONOMY Fergal Coleman Director of Symphony3 Twitter: @Symphony3Think Email: fcoleman@symphony3.com LinkedIn: au.linkedin.com/in/fergalcoleman/ www.digitalagriculture.com.au
Editor's Notes
- #11 We are not Telstra, we do not sell directly to consumers. Infrastructure provider, level playing field for services. Wholesale model can Co-exist in the new environment.New industry model separation of wholesale from retail service level playing field for RSPs OSS/BSS non-discriminatory accessInnovation and value-added occurs in layers of service above NBNExpect growth in wholesale based competition
- #15 The National Broadband network underpins industry development across many sectorsNBN Co is providing the Layer 2 high speed access to all Australians through fibre, satellite and wireless.Government, businesses and industry will deliver a variety of application solutions utilizing high speed broadband.New business models, new or improved services or save cost through better service delivery.Some Examples:Tele-working - Worker flexibility for locationSmall business – on demand cloud services for storage, high definition communication
- #21 Ability now to use the data to target key groupsNeed to have your website compatible with mobile e.g. phone numbersWays of using aps to provide better customer serviceUtilising email – links back to website still working wellNeed to think through how are you going to use eCommerce options e.g. paypal how automated are you going to go.
- #22 Ability now to use the data to target key groupsNeed to have your website compatible with mobile e.g. phone numbersWays of using aps to provide better customer serviceUtilising email – links back to website still working wellNeed to think through how are you going to use eCommerce options e.g. paypal how automated are you going to go.
- #23 http://youtu.be/A1X0R9w9txMhttp://www.youtube.com/watch?v=0npKN3cA0a8
- #24 http://youtu.be/A1X0R9w9txMhttp://www.youtube.com/watch?v=0npKN3cA0a8