Top 5 tips for effective
content marketing
Content marketing, if done right, is
the best way to position your brand as
a thought

leader in your
category.
Here are our top five tips for effective
content marketing. Get these right and
you will be well on your way to making
you...
#1
Stop selling.
Your audience is looking for
information, not

a

sales pitch.
Effective content marketing
leaves the sales pitch to

the ...
The minute you start talking
about how great your
product is, your audience
will see marketing “blah

blah blah” and

swit...
#2
Provide the solution
Figure out what your
potential customers are
searching for and

become a

problem solver
by providing them with the
inform...
“68% of consumers spend time reading content from
a brand they are interested in.” SOURCE: The CMA

By consistently provid...
#3
Get blogging!
Hosting a blog on your website is the
most effective method of boosting

organic search rankings.
Google rewards fresh and...
Your blog page also provides an

attractive destination to
which you can send your social
media followers.

“Interesting c...
#4
Diversify your content
Don’t rely on blogs alone. Develop and
publish your content in a variety of
formats to increase

your

audience base.
By diversifying your content, not only can your audience choose in

what format to consume your content, they can also cho...
#5
Amplify your content
So you have produced a great piece of content. Sure,
you could wait for your audience to find it, or you could

get it out...
“Content marketing costs 62% less than traditional
marketing and generates about 3 times as many
leads.” SOURCE: Demand Me...
For further information on how to establish
an effective content marketing program for
your brand contact:
Carly Kennedy –...
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5 tips for great content marketing

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5 tips for great content marketing

  1. 1. Top 5 tips for effective content marketing
  2. 2. Content marketing, if done right, is the best way to position your brand as a thought leader in your category.
  3. 3. Here are our top five tips for effective content marketing. Get these right and you will be well on your way to making your brand stand out amongst the crowd.
  4. 4. #1 Stop selling.
  5. 5. Your audience is looking for information, not a sales pitch. Effective content marketing leaves the sales pitch to the salesmen.
  6. 6. The minute you start talking about how great your product is, your audience will see marketing “blah blah blah” and switch off. Stay focussed on informative content and resist the urge to sell. “90% of consumers find custom content useful.” SOURCE: TMG Custom Media
  7. 7. #2 Provide the solution
  8. 8. Figure out what your potential customers are searching for and become a problem solver by providing them with the information they need.
  9. 9. “68% of consumers spend time reading content from a brand they are interested in.” SOURCE: The CMA By consistently providing objective information that solves their problems, your customers are more likely to keep coming to you. back
  10. 10. #3 Get blogging!
  11. 11. Hosting a blog on your website is the most effective method of boosting organic search rankings. Google rewards fresh and relevant content with improved rankings, meaning more customers to your site. “B2B companies that blog generate 67% more leads per month than those who don’t.” SOURCE: Social Media B2B
  12. 12. Your blog page also provides an attractive destination to which you can send your social media followers. “Interesting content is a top 3 reason people follow brands on social media.” SOURCE: Content+
  13. 13. #4 Diversify your content
  14. 14. Don’t rely on blogs alone. Develop and publish your content in a variety of formats to increase your audience base.
  15. 15. By diversifying your content, not only can your audience choose in what format to consume your content, they can also choose what channel to consume it through. “B2C marketers use about 12 content marketing tactics.” SOURCE: Content Marketing Institute
  16. 16. #5 Amplify your content
  17. 17. So you have produced a great piece of content. Sure, you could wait for your audience to find it, or you could get it out there by amplifying, or promoting it.
  18. 18. “Content marketing costs 62% less than traditional marketing and generates about 3 times as many leads.” SOURCE: Demand Metric Amplifying your content can be a highly effective and cost efficient way of ensuring your content hits your target audience.
  19. 19. For further information on how to establish an effective content marketing program for your brand contact: Carly Kennedy – Director Email: carly@thecontentroom.com.au Phone: 0412 809 906

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