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Planning and Developing a Content Strategy


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Here are the slides I presented during a recent MarketingProfs webinar.

Published in: Business, Technology
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Planning and Developing a Content Strategy

  1. 1. PLANNING AND DEVELOPING A CONTENT STRATEGY Amanda Maksymiw, Content Marketing Manager
  2. 2. Yes, You DO Have Time For That Image credit: Joelstuff
  3. 3. Content Marketing Strategy Components Mission Statement and Goals Audience Journey Distribution Plan Editorial Targets
  4. 4. What’s Your Purpose? To organize the world's information and make it universally accessible and useful. Our vision is to be earth's most customer centric company; to build a place where people can come to find and discover anything they might want to buy online.
  5. 5. Sample Mission Statement To be the resource where sales and marketing leaders can find useful information, advice, insight, resources and ideas for growing their businesses with Big Data and predictive analytics.
  6. 6. What’s Your Goal?
  7. 7. Key Takeaway Image Credit: adpk
  8. 8. Key Takeaway Image Credit: Dunc(an’t stand this new layout!)
  9. 9. Who’s Your Audience?
  10. 10. Who’s Your Audience? Mary, Marketing Ops Director Executes marketing programs, manages the database, drives leads to sales team and focuses on pipeline opportunity. Top challenge: Fill the funnel! Loves marketing technology, Excel, reporting. Analytical, healthy eater, data geek.
  11. 11. What’s Their Journey? Awareness Consideration Purchase Decision
  12. 12. What’s Your Distribution?
  13. 13. Finally, What’s The Right Content? Curated content eBooks Whitepapers Original videos Case Studies Podcasts InfographicsBlogs Articles Newsletters Reports Surveys i