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Social Media Strategy

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Svein Arne Røed

A strategy for company use of social media

Social Media
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Download to read offline
Social media, for your company
Strategy, your company, socialized. from not present to being present to having influence
1.Why? Staying in touch with customers? Influence the market? Online presence? Recruiting?
What do your customers crave? Where are they? Who are they? 2.Who?
3.What? Choose few and focus
4.How? All employees informed, educate Define policy Plan content Be active
UX > content Relevant content > trivia Personal > formal Buzz
Reach like never before What do people really think about you? What do your followers respond to? Promote your good sides, resolve controversy fast Instant feedback,Worldwide by default Networking: on the shoulders of giants
Avoid • Public argument • Spam
Behave • Be positive • Engage • Encourage feedback • Be fast
Plan for success Analyze data from your platform(s) Have the resources Analyze successes Analyze competition Measure Repeat Keep up
Enjoy two billion active social media users Your company, socialized
Image credits • Solis and JESS3 - theconversationprism.com, CC BY 2.5, https://commons.wikimedia.org/w/index.php?curid=16290038

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Social Media Strategy