Top 10 Mistakes
Realtors Make
WHEN MARKETING THEIR
BUSINESS

How is YOUR Marketing?
 Marketing not effective any more
 Advertising more expensive than ever
 Overwhelmed by technology
 Don’t know where to start
 Can’t generate leads like I use to
 Not getting any real business from my
website

What You Will Learn
 How your website is wasting your money
 How you can re-invest your marketing
dollars and spend less
 How to capture and convert more leads
 How you can dominate the search engines
in your market niche
 The #1 way to gain credibility/authority

Who Am I?

Who am I?
 Assistant to a Realtor 1996-1998
 Licensed May 1998
 Rookie of the Year 1999
 Platinum Producer
 Leading Edge Society
 President’s Circle Award
 Life-time Million Dollar Club
 Broker/Owner/Trainer

Mistake #1
Using A Brokerage
Template Website

Your website is the Main Hub of
your business
Not keyword targeted
Same as everyone else
No way to capture leads
Generates traffic to Brokerage,
NOT the agent

Keywords that are embedded in the
HTML language of this agent’s page are
not even in areas where the agent does
business. The keyword focus here is ALL
about the company.
new orleans real estate, prudential gardner, new orleans, Metairie, Super
search, best mortgage, realestate, realestate, relocate, relocation, homes
for sale, open house, orleans, jefferson, st tammany, st bernard,
mandeville, covington, hammond, folsom, picayune, laplace, jefferson,
ormond, kenner, prudential gardner realtors, gertrude gardner, gertrude
gardner, la, ms, mississippi, gulfcoast, gulf coast, bay st louis, gulfport,
biloxi, long beach, condominium, condos, home, house, sell, buy,
waterfront, townhouse, relocation parish, corporate relocation, property
for sale, property management, realtor, residential, seller, real estate
agent, real estate broker, mls, buyer, commercial, french quarter, Garden
District, waterfront, listings

Mistake #2
Thinking that Just
Having A Website will
Generate Leads

You are in a sea of sites
You must drive Traffic
to your sites
Put your web address on
everything

Mistake #3
Trying to be Everything
to Everyone

Be NICHE Specific
Become a “Specialist”
Be recognized as an “Authority”
Even Buyer Agents can
Advertise

Mistake #4
Doing What Everyone
Else Does

Still using print advertising
Same old tired Listing Ads
Blending in with the crowd
No Differentiation

Mistake #5
Not Having a
“Call To Action” In
Ads

What can you offer?
What pain can you cure?
How do you deliver?

Mistake #6
No Way to Capture
Leads

Need a “Lead Capture Page” or
“Landing Page”
Autoresponder System
Follow-up Series

Mistake #7
Not Building
Relationships with
Online Visitors

Offer them
something they
need
Train them on
the Process
Offer membership
Provide ongoing communication

Mistake #8
Not Using Video

YouTube is #2 Search Engine
Keeps visitors on site longer
People would rather watch a
video than read your article
Establishes you as the expert
Easy to make

Mistake #9
Forgetting Past
Clients

Keep the relationship going
More expensive to always be
generating new leads
Send them things
Updates on market
Home maintenance tips
Newsletter
Cards
Notify them of events

Mistake #10
Not Using
Social Media

Facebook – Would be the 3rd
largest Country
Start the conversation/build
relationships
Targeted Ads
Fan Page vs Profile Page
People spend 1 hr average on
Facebook
Many other social sites

Secret Agent Blueprint
STEP-BY-STEP
TRAINING
SecretAgentBlueprint.com