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Top 10 Mistakes Real Estate Agents Make

  1. Top 10 Mistakes Realtors Make WHEN MARKETING THEIR BUSINESS
  2. How is YOUR Marketing?  Marketing not effective any more  Advertising more expensive than ever  Overwhelmed by technology  Don’t know where to start  Can’t generate leads like I use to  Not getting any real business from my website
  3. What You Will Learn  How your website is wasting your money  How you can re-invest your marketing dollars and spend less  How to capture and convert more leads  How you can dominate the search engines in your market niche  The #1 way to gain credibility/authority
  4. Who Am I?
  5. Who am I?  Assistant to a Realtor 1996-1998  Licensed May 1998  Rookie of the Year 1999  Platinum Producer  Leading Edge Society  President’s Circle Award  Life-time Million Dollar Club  Broker/Owner/Trainer
  6. Mistake #1 Using A Brokerage Template Website
  7. Your website is the Main Hub of your business Not keyword targeted Same as everyone else No way to capture leads Generates traffic to Brokerage, NOT the agent
  8. Keywords that are embedded in the HTML language of this agent’s page are not even in areas where the agent does business. The keyword focus here is ALL about the company. new orleans real estate, prudential gardner, new orleans, Metairie, Super search, best mortgage, realestate, realestate, relocate, relocation, homes for sale, open house, orleans, jefferson, st tammany, st bernard, mandeville, covington, hammond, folsom, picayune, laplace, jefferson, ormond, kenner, prudential gardner realtors, gertrude gardner, gertrude gardner, la, ms, mississippi, gulfcoast, gulf coast, bay st louis, gulfport, biloxi, long beach, condominium, condos, home, house, sell, buy, waterfront, townhouse, relocation parish, corporate relocation, property for sale, property management, realtor, residential, seller, real estate agent, real estate broker, mls, buyer, commercial, french quarter, Garden District, waterfront, listings
  9. Mistake #2 Thinking that Just Having A Website will Generate Leads
  10. You are in a sea of sites You must drive Traffic to your sites Put your web address on everything
  11. Mistake #3 Trying to be Everything to Everyone
  12. Be NICHE Specific Become a “Specialist” Be recognized as an “Authority” Even Buyer Agents can Advertise
  13. Mistake #4 Doing What Everyone Else Does
  14. Still using print advertising Same old tired Listing Ads Blending in with the crowd No Differentiation
  15. Mistake #5 Not Having a “Call To Action” In Ads
  16. What can you offer? What pain can you cure? How do you deliver?
  17. Mistake #6 No Way to Capture Leads
  18. Need a “Lead Capture Page” or “Landing Page” Autoresponder System Follow-up Series
  19. Mistake #7 Not Building Relationships with Online Visitors
  20. Offer them something they need Train them on the Process Offer membership Provide ongoing communication
  21. Mistake #8 Not Using Video
  22. YouTube is #2 Search Engine Keeps visitors on site longer People would rather watch a video than read your article Establishes you as the expert Easy to make
  23. Mistake #9 Forgetting Past Clients
  24. Keep the relationship going More expensive to always be generating new leads Send them things Updates on market Home maintenance tips Newsletter Cards Notify them of events
  25. Mistake #10 Not Using Social Media
  26. Facebook – Would be the 3rd largest Country Start the conversation/build relationships Targeted Ads Fan Page vs Profile Page People spend 1 hr average on Facebook Many other social sites
  27. Secret Agent Blueprint STEP-BY-STEP TRAINING