SlideShare a Scribd company logo
1 of 52
Download to read offline
Product Management - Workshop
Deep Varma
(on behalf of GoCrackit)
Dec 2022
product’s
lifecycle focusing on the product
and its customers
development, market
launch, and continual support and improvement
planning, developing, launching, and
managing
delivering products and services
drive business growth
 Summary: Delivering products and services drive
business growth
Customer
Profiling :
Understand
your
customer
User Journey
creation
Pain points
identification
Analysis and
Business case
creation
Prioritization
Customer
Profiling :
Understand
your
customer
creating portraits
kinds of customers
customer analytics
make decisions
organizing customers
similar goals or characteristics
Psychographic
• Lifestyle and
demographics
• Activities,
interests,
opinions
• Values,
attitudes, and
social class
Consumer
Typology
• Loyal
consumers
• Discount
consumers
• Impulsive
consumers
• Need-based
consumers
Buying
Characteristics
• Convenience-
driven
• Connectivity-
driven
• Personalization-
driven
• 25-35 yr. 60% female. Tier 2 and Tier 1 cities
• Mobile savvy: social media addict (3-4 hr)
• Income: 20K-60K per month.
• Cab / Public transport user
• Gen Z / Frugal
Psychographic
• 50% - Loyal
• 75% - Need based
Consumer Typology
• 75% - Convenience driven
• 33% - Connectivity driven
Buying Characteristics
Morning routine
Exercise
Spend time with family / friends:
Cook / Eat
Rest
Entertainment:
Lunch
Sleep
Short Description
Activity
Books / Music /
Grocery shopping
01
Kitchen
02
03
Supper / Dinner
Television
Grand-child interaction:
Entertainment
Walk
Entertainment / Family
Sleep
Morning routine
Exercise : Monitor exercise / health Lazy
Spend time with family / friends:
Simple calling key people Lonely
Cook / Eat
Rest
Entertainment:
Fav Music / Old Movie Bored
Lunch
Sleep
Short Description
Tired
Activity
Books / Music /
Grocery shopping Energized
01
Kitchen
02
03
Supper / Dinner
Television
Grand-child interaction:
Activity with kids
Excited / Curious
Entertainment
Walk
Entertainment / Family
Sleep
Goals
Feelings
Morning routine
Exercise : Monitor exercise / health Lazy
Spend time with family / friends:
Simple calling key people Lonely
Cook / Eat
Rest
Entertainment:
Fav Music / Old Movie Bored
Lunch
Sleep
Short Description
Tired
Activity
Books / Music /
Grocery shopping Energized
Kitchen
Supper / Dinner
Television
Grand-child interaction:
Activity with kids
Excited / Curious
Entertainment
Walk
Entertainment / Family
Sleep
Goals
Feelings
Task / Activity Goal Feeling Pain points / Suggestions
Morning Routine Health Lazy / Lonely
Rest Relax Bored
Activity Engage Energized
Dinner Food / Family Curious / Excited
Evening entertainment Relax Tired
Task / Activity Goal Feeling Pain points / Suggestions
Morning Routine Health Lazy / Lonely
Rest Relax Bored
Activity Engage Energized
Dinner Food / Family Curious /
Excited
Evening entertainment Relax Tired
Task / Activity Goal Feeling Pain points / Suggestions Solutions
Morning Routine Health Lazy /
Lonely
Rest Relax Bored
Activity Engage Energized
Dinner Food /
Family
Curious /
Excited
Evening
entertainment
Relax Tired
Task /
Activity
Goal Feeling Pain points / Suggestions Solutions
Morning
routine
Health Lazy /
Lonely
Rest Relax Bored - Play favourite music on single click
Activity Engage Energized
Dinner Food /
Family
Curious /
Excited
- Recipe of the day spoken aloud
- Activity for the day with Grand children
Evening
entertain
ment
Relax Tired
Feature Reach Impact Confidence
(%)
Effort
(wks)
RICE Score
1 Select your car 8 8 80% 10 60
2 No cancellation 9 9 50% 5 70
3 Dynamic wait time pricing 5 6 100% 7 50
•Must-haves or basic features: If you
don’t have these features, your
customers won’t even consider your
product as a solution to their
problem.
•Performance features: The more
you invest in these, the higher the
level of customer satisfaction will
be.
•Delighters or excitement
features: These features are
pleasant surprises that the
customers don’t expect, but that
once provided, create a delighted
response.
Must-have
• Easy hold
• Smooth
Performers
• Stays well on paper – no spreading, sharp
• Doesn’t erase
Delighters
• Different colors / Unique
• Light weight
• Multi-year
Indifferent
• Inside Refill size
UXR
–
UX
Research
UXD
–
UX
Design
User experience (UX) research is the process of gathering insights and
about users' behaviors, needs, and pain points, through observation
techniques and feedback methodologies.
- Observational
- Explicit interaction
Long Term
• Validates high level
customer problems
• Identifies Opportunities
Tactical
• Validates Prototypes
• Fine-tunes mocks / user flows
• Product Owner
(PM)
• Scrum master
• Engineering Team
Roles
• Product Backlog
• Sprint Backlog
• Sprint Burndown
Artefacts
• Product Planning
• Daily Stand-up
• Sprint Review
• Sprint
Retrospective
Rituals
plan
to deliver their unique value proposition
achieve competitive advantage
action plan reach target customers
engage with customers
a competitive advantage
Market
definition
• Which markets will
be targeted to sell
the product or
service?
Customers
• Who is the target
audience within these
markets?
Distribution model
• How will the product or
service be delivered to
the customer?
Product messaging
and positioning
• What is being sold?
• What is its unique value or
primary difference?
Price
• How much should the
product or service
cost for each
customer group?
Customer
• # of active users
• New user acquisition
• Customer Love (CSAT / Feedback)
• Loyalty (NPS)
• Usage and Engagement
Financial
• $
• Break-up by Products / Features
• Cashflow projections
• Average Revenue per user
• Acquisition / Retention / Support costs
Learning & Growth
• Tech Excellence
• Domain knowledge – Business / Tech
• Team learning
• Thought leadership
• Attrition / Team growth
Internal Business Processes
• Delivery maturity – Time / Quality /
Scope
• Feedback
• Bold thinking
• Market
• Competitors
• Customers
• Opportunity
Knowledge
• PM accepted
internally %
• PM's views
validated outside
%
Creativity
• Expected vs
Actual
• Feature delivery &
Strategy
Action
PM-workshop-XLRI-Deepkumar.pdf

More Related Content

Similar to PM-workshop-XLRI-Deepkumar.pdf

Product Management Guide - A Work In Progress
Product Management Guide - A Work In ProgressProduct Management Guide - A Work In Progress
Product Management Guide - A Work In ProgressHussam Shams
 
How do we prioritize our product backlog in Hygger.io?
How do we prioritize our product backlog in Hygger.io?How do we prioritize our product backlog in Hygger.io?
How do we prioritize our product backlog in Hygger.io?Alexander Sergeev
 
Consumer behavior notes
Consumer behavior notesConsumer behavior notes
Consumer behavior notesSanjay Shah
 
Market Research for Start-ups
Market Research for Start-upsMarket Research for Start-ups
Market Research for Start-upsChris Yalonis
 
Market Research for Start-ups
Market Research for Start-upsMarket Research for Start-ups
Market Research for Start-upsChris Yalonis
 
Social Media: from Addiction to Productivity
Social Media: from Addiction to ProductivitySocial Media: from Addiction to Productivity
Social Media: from Addiction to ProductivityAsif Rajani
 
Webinar: Understanding Product Strategy by fmr Flipkart Sr Mgr Products
Webinar: Understanding Product Strategy by fmr Flipkart Sr Mgr ProductsWebinar: Understanding Product Strategy by fmr Flipkart Sr Mgr Products
Webinar: Understanding Product Strategy by fmr Flipkart Sr Mgr ProductsProduct School
 
Practitioners guide to_product_strategy
Practitioners guide to_product_strategyPractitioners guide to_product_strategy
Practitioners guide to_product_strategyPandith Jantakahalli
 
How to leverage your work with a Product Mindset - Mark Opanasiuk.pdf
How to leverage your work with a Product Mindset - Mark Opanasiuk.pdfHow to leverage your work with a Product Mindset - Mark Opanasiuk.pdf
How to leverage your work with a Product Mindset - Mark Opanasiuk.pdfMark Opanasiuk
 
Best Practices for Early Stage Product Development
Best Practices for Early Stage Product DevelopmentBest Practices for Early Stage Product Development
Best Practices for Early Stage Product DevelopmentAmr Basha
 
How to apply speed dating techniques to persona development
How to apply speed dating techniques to persona developmentHow to apply speed dating techniques to persona development
How to apply speed dating techniques to persona developmentEndeavor Management
 
Market positioning in services
Market positioning in servicesMarket positioning in services
Market positioning in servicesNikhil Sonawane
 
Kay Grieves and Jan Dodshon "How do you like your eggs in the morning?"
Kay Grieves and Jan Dodshon "How do you like your eggs in the morning?"Kay Grieves and Jan Dodshon "How do you like your eggs in the morning?"
Kay Grieves and Jan Dodshon "How do you like your eggs in the morning?"CILIP ARLG
 
Identifying and choosing early adopters and growth customers
Identifying and choosing early adopters and growth customersIdentifying and choosing early adopters and growth customers
Identifying and choosing early adopters and growth customersIncrementa consulting
 
User Onboarding - Startup Launchpad - Masterclass 2019
User Onboarding - Startup Launchpad - Masterclass 2019User Onboarding - Startup Launchpad - Masterclass 2019
User Onboarding - Startup Launchpad - Masterclass 2019Marie-Rose Tripault
 
Customer segmentation
Customer segmentation Customer segmentation
Customer segmentation CleverTap
 
Consumer behaviour notes u1
Consumer behaviour notes u1Consumer behaviour notes u1
Consumer behaviour notes u1Piyush Gupta
 
Principles of Marketing February 2022
Principles of Marketing February 2022Principles of Marketing February 2022
Principles of Marketing February 2022HeshamMetwally3
 

Similar to PM-workshop-XLRI-Deepkumar.pdf (20)

Product Management Guide - A Work In Progress
Product Management Guide - A Work In ProgressProduct Management Guide - A Work In Progress
Product Management Guide - A Work In Progress
 
How do we prioritize our product backlog in Hygger.io?
How do we prioritize our product backlog in Hygger.io?How do we prioritize our product backlog in Hygger.io?
How do we prioritize our product backlog in Hygger.io?
 
Consumer behavior notes
Consumer behavior notesConsumer behavior notes
Consumer behavior notes
 
Market Research for Start-ups
Market Research for Start-upsMarket Research for Start-ups
Market Research for Start-ups
 
Market Research for Start-ups
Market Research for Start-upsMarket Research for Start-ups
Market Research for Start-ups
 
Social Media: from Addiction to Productivity
Social Media: from Addiction to ProductivitySocial Media: from Addiction to Productivity
Social Media: from Addiction to Productivity
 
Webinar: Understanding Product Strategy by fmr Flipkart Sr Mgr Products
Webinar: Understanding Product Strategy by fmr Flipkart Sr Mgr ProductsWebinar: Understanding Product Strategy by fmr Flipkart Sr Mgr Products
Webinar: Understanding Product Strategy by fmr Flipkart Sr Mgr Products
 
Practitioners guide to_product_strategy
Practitioners guide to_product_strategyPractitioners guide to_product_strategy
Practitioners guide to_product_strategy
 
How to leverage your work with a Product Mindset - Mark Opanasiuk.pdf
How to leverage your work with a Product Mindset - Mark Opanasiuk.pdfHow to leverage your work with a Product Mindset - Mark Opanasiuk.pdf
How to leverage your work with a Product Mindset - Mark Opanasiuk.pdf
 
Best Practices for Early Stage Product Development
Best Practices for Early Stage Product DevelopmentBest Practices for Early Stage Product Development
Best Practices for Early Stage Product Development
 
How to apply speed dating techniques to persona development
How to apply speed dating techniques to persona developmentHow to apply speed dating techniques to persona development
How to apply speed dating techniques to persona development
 
Product Management 101
Product Management 101Product Management 101
Product Management 101
 
Market positioning in services
Market positioning in servicesMarket positioning in services
Market positioning in services
 
Kay Grieves and Jan Dodshon "How do you like your eggs in the morning?"
Kay Grieves and Jan Dodshon "How do you like your eggs in the morning?"Kay Grieves and Jan Dodshon "How do you like your eggs in the morning?"
Kay Grieves and Jan Dodshon "How do you like your eggs in the morning?"
 
How Do You Like Your Eggs in the Morning: UCR Conference 2012
How Do You Like Your Eggs in the Morning: UCR Conference 2012How Do You Like Your Eggs in the Morning: UCR Conference 2012
How Do You Like Your Eggs in the Morning: UCR Conference 2012
 
Identifying and choosing early adopters and growth customers
Identifying and choosing early adopters and growth customersIdentifying and choosing early adopters and growth customers
Identifying and choosing early adopters and growth customers
 
User Onboarding - Startup Launchpad - Masterclass 2019
User Onboarding - Startup Launchpad - Masterclass 2019User Onboarding - Startup Launchpad - Masterclass 2019
User Onboarding - Startup Launchpad - Masterclass 2019
 
Customer segmentation
Customer segmentation Customer segmentation
Customer segmentation
 
Consumer behaviour notes u1
Consumer behaviour notes u1Consumer behaviour notes u1
Consumer behaviour notes u1
 
Principles of Marketing February 2022
Principles of Marketing February 2022Principles of Marketing February 2022
Principles of Marketing February 2022
 

More from SupportGCI

Career Strategy Session IIMU GSCM
Career Strategy Session IIMU GSCMCareer Strategy Session IIMU GSCM
Career Strategy Session IIMU GSCMSupportGCI
 
JD Specific Session
JD Specific SessionJD Specific Session
JD Specific SessionSupportGCI
 
Interview Preparation
Interview PreparationInterview Preparation
Interview PreparationSupportGCI
 
Product Management workshop
Product Management workshopProduct Management workshop
Product Management workshopSupportGCI
 
Product Management Resume session
Product Management Resume sessionProduct Management Resume session
Product Management Resume sessionSupportGCI
 
Variant Resume
Variant ResumeVariant Resume
Variant ResumeSupportGCI
 
Career Conversation Technology Consulting
Career Conversation Technology ConsultingCareer Conversation Technology Consulting
Career Conversation Technology ConsultingSupportGCI
 
Management Consulting
Management ConsultingManagement Consulting
Management ConsultingSupportGCI
 
GoCrackIt Video Resumes
GoCrackIt Video ResumesGoCrackIt Video Resumes
GoCrackIt Video ResumesSupportGCI
 
Company Analysis
Company AnalysisCompany Analysis
Company AnalysisSupportGCI
 
Industry Analysis
Industry AnalysisIndustry Analysis
Industry AnalysisSupportGCI
 
Understanding Summer Internship Roles
Understanding Summer Internship RolesUnderstanding Summer Internship Roles
Understanding Summer Internship RolesSupportGCI
 
Interview Best Practices
Interview Best PracticesInterview Best Practices
Interview Best PracticesSupportGCI
 
GD Best Practices
GD Best PracticesGD Best Practices
GD Best PracticesSupportGCI
 
Resume BestPractices
Resume BestPracticesResume BestPractices
Resume BestPracticesSupportGCI
 
Interview Preparation
Interview PreparationInterview Preparation
Interview PreparationSupportGCI
 

More from SupportGCI (20)

Career Strategy Session IIMU GSCM
Career Strategy Session IIMU GSCMCareer Strategy Session IIMU GSCM
Career Strategy Session IIMU GSCM
 
JD Specific Session
JD Specific SessionJD Specific Session
JD Specific Session
 
Interview Preparation
Interview PreparationInterview Preparation
Interview Preparation
 
Product Management workshop
Product Management workshopProduct Management workshop
Product Management workshop
 
GD Session
GD SessionGD Session
GD Session
 
Product Management Resume session
Product Management Resume sessionProduct Management Resume session
Product Management Resume session
 
Variant Resume
Variant ResumeVariant Resume
Variant Resume
 
Case BITSoM
Case BITSoMCase BITSoM
Case BITSoM
 
Career Conversation Technology Consulting
Career Conversation Technology ConsultingCareer Conversation Technology Consulting
Career Conversation Technology Consulting
 
Management Consulting
Management ConsultingManagement Consulting
Management Consulting
 
GoCrackIt Video Resumes
GoCrackIt Video ResumesGoCrackIt Video Resumes
GoCrackIt Video Resumes
 
Case study
Case studyCase study
Case study
 
Company Analysis
Company AnalysisCompany Analysis
Company Analysis
 
Industry Analysis
Industry AnalysisIndustry Analysis
Industry Analysis
 
Case Analysis
Case AnalysisCase Analysis
Case Analysis
 
Understanding Summer Internship Roles
Understanding Summer Internship RolesUnderstanding Summer Internship Roles
Understanding Summer Internship Roles
 
Interview Best Practices
Interview Best PracticesInterview Best Practices
Interview Best Practices
 
GD Best Practices
GD Best PracticesGD Best Practices
GD Best Practices
 
Resume BestPractices
Resume BestPracticesResume BestPractices
Resume BestPractices
 
Interview Preparation
Interview PreparationInterview Preparation
Interview Preparation
 

Recently uploaded

rishikeshgirls.in- Rishikesh call girl.pdf
rishikeshgirls.in- Rishikesh call girl.pdfrishikeshgirls.in- Rishikesh call girl.pdf
rishikeshgirls.in- Rishikesh call girl.pdfmuskan1121w
 
RE Capital's Visionary Leadership under Newman Leech
RE Capital's Visionary Leadership under Newman LeechRE Capital's Visionary Leadership under Newman Leech
RE Capital's Visionary Leadership under Newman LeechNewman George Leech
 
M.C Lodges -- Guest House in Jhang.
M.C Lodges --  Guest House in Jhang.M.C Lodges --  Guest House in Jhang.
M.C Lodges -- Guest House in Jhang.Aaiza Hassan
 
/:Call Girls In Indirapuram Ghaziabad ➥9990211544 Independent Best Escorts In...
/:Call Girls In Indirapuram Ghaziabad ➥9990211544 Independent Best Escorts In.../:Call Girls In Indirapuram Ghaziabad ➥9990211544 Independent Best Escorts In...
/:Call Girls In Indirapuram Ghaziabad ➥9990211544 Independent Best Escorts In...lizamodels9
 
2024 Numerator Consumer Study of Cannabis Usage
2024 Numerator Consumer Study of Cannabis Usage2024 Numerator Consumer Study of Cannabis Usage
2024 Numerator Consumer Study of Cannabis UsageNeil Kimberley
 
7.pdf This presentation captures many uses and the significance of the number...
7.pdf This presentation captures many uses and the significance of the number...7.pdf This presentation captures many uses and the significance of the number...
7.pdf This presentation captures many uses and the significance of the number...Paul Menig
 
Call Girls in Gomti Nagar - 7388211116 - With room Service
Call Girls in Gomti Nagar - 7388211116  - With room ServiceCall Girls in Gomti Nagar - 7388211116  - With room Service
Call Girls in Gomti Nagar - 7388211116 - With room Servicediscovermytutordmt
 
Vip Female Escorts Noida 9711199171 Greater Noida Escorts Service
Vip Female Escorts Noida 9711199171 Greater Noida Escorts ServiceVip Female Escorts Noida 9711199171 Greater Noida Escorts Service
Vip Female Escorts Noida 9711199171 Greater Noida Escorts Serviceankitnayak356677
 
Grateful 7 speech thanking everyone that has helped.pdf
Grateful 7 speech thanking everyone that has helped.pdfGrateful 7 speech thanking everyone that has helped.pdf
Grateful 7 speech thanking everyone that has helped.pdfPaul Menig
 
GD Birla and his contribution in management
GD Birla and his contribution in managementGD Birla and his contribution in management
GD Birla and his contribution in managementchhavia330
 
(8264348440) 🔝 Call Girls In Keshav Puram 🔝 Delhi NCR
(8264348440) 🔝 Call Girls In Keshav Puram 🔝 Delhi NCR(8264348440) 🔝 Call Girls In Keshav Puram 🔝 Delhi NCR
(8264348440) 🔝 Call Girls In Keshav Puram 🔝 Delhi NCRsoniya singh
 
Marketing Management Business Plan_My Sweet Creations
Marketing Management Business Plan_My Sweet CreationsMarketing Management Business Plan_My Sweet Creations
Marketing Management Business Plan_My Sweet Creationsnakalysalcedo61
 
Lean: From Theory to Practice — One City’s (and Library’s) Lean Story… Abridged
Lean: From Theory to Practice — One City’s (and Library’s) Lean Story… AbridgedLean: From Theory to Practice — One City’s (and Library’s) Lean Story… Abridged
Lean: From Theory to Practice — One City’s (and Library’s) Lean Story… AbridgedKaiNexus
 
Pitch Deck Teardown: NOQX's $200k Pre-seed deck
Pitch Deck Teardown: NOQX's $200k Pre-seed deckPitch Deck Teardown: NOQX's $200k Pre-seed deck
Pitch Deck Teardown: NOQX's $200k Pre-seed deckHajeJanKamps
 
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...anilsa9823
 
Monte Carlo simulation : Simulation using MCSM
Monte Carlo simulation : Simulation using MCSMMonte Carlo simulation : Simulation using MCSM
Monte Carlo simulation : Simulation using MCSMRavindra Nath Shukla
 
Lowrate Call Girls In Sector 18 Noida ❤️8860477959 Escorts 100% Genuine Servi...
Lowrate Call Girls In Sector 18 Noida ❤️8860477959 Escorts 100% Genuine Servi...Lowrate Call Girls In Sector 18 Noida ❤️8860477959 Escorts 100% Genuine Servi...
Lowrate Call Girls In Sector 18 Noida ❤️8860477959 Escorts 100% Genuine Servi...lizamodels9
 
Eni 2024 1Q Results - 24.04.24 business.
Eni 2024 1Q Results - 24.04.24 business.Eni 2024 1Q Results - 24.04.24 business.
Eni 2024 1Q Results - 24.04.24 business.Eni
 
The CMO Survey - Highlights and Insights Report - Spring 2024
The CMO Survey - Highlights and Insights Report - Spring 2024The CMO Survey - Highlights and Insights Report - Spring 2024
The CMO Survey - Highlights and Insights Report - Spring 2024christinemoorman
 

Recently uploaded (20)

rishikeshgirls.in- Rishikesh call girl.pdf
rishikeshgirls.in- Rishikesh call girl.pdfrishikeshgirls.in- Rishikesh call girl.pdf
rishikeshgirls.in- Rishikesh call girl.pdf
 
RE Capital's Visionary Leadership under Newman Leech
RE Capital's Visionary Leadership under Newman LeechRE Capital's Visionary Leadership under Newman Leech
RE Capital's Visionary Leadership under Newman Leech
 
M.C Lodges -- Guest House in Jhang.
M.C Lodges --  Guest House in Jhang.M.C Lodges --  Guest House in Jhang.
M.C Lodges -- Guest House in Jhang.
 
/:Call Girls In Indirapuram Ghaziabad ➥9990211544 Independent Best Escorts In...
/:Call Girls In Indirapuram Ghaziabad ➥9990211544 Independent Best Escorts In.../:Call Girls In Indirapuram Ghaziabad ➥9990211544 Independent Best Escorts In...
/:Call Girls In Indirapuram Ghaziabad ➥9990211544 Independent Best Escorts In...
 
2024 Numerator Consumer Study of Cannabis Usage
2024 Numerator Consumer Study of Cannabis Usage2024 Numerator Consumer Study of Cannabis Usage
2024 Numerator Consumer Study of Cannabis Usage
 
7.pdf This presentation captures many uses and the significance of the number...
7.pdf This presentation captures many uses and the significance of the number...7.pdf This presentation captures many uses and the significance of the number...
7.pdf This presentation captures many uses and the significance of the number...
 
Call Girls in Gomti Nagar - 7388211116 - With room Service
Call Girls in Gomti Nagar - 7388211116  - With room ServiceCall Girls in Gomti Nagar - 7388211116  - With room Service
Call Girls in Gomti Nagar - 7388211116 - With room Service
 
Vip Female Escorts Noida 9711199171 Greater Noida Escorts Service
Vip Female Escorts Noida 9711199171 Greater Noida Escorts ServiceVip Female Escorts Noida 9711199171 Greater Noida Escorts Service
Vip Female Escorts Noida 9711199171 Greater Noida Escorts Service
 
Grateful 7 speech thanking everyone that has helped.pdf
Grateful 7 speech thanking everyone that has helped.pdfGrateful 7 speech thanking everyone that has helped.pdf
Grateful 7 speech thanking everyone that has helped.pdf
 
GD Birla and his contribution in management
GD Birla and his contribution in managementGD Birla and his contribution in management
GD Birla and his contribution in management
 
(8264348440) 🔝 Call Girls In Keshav Puram 🔝 Delhi NCR
(8264348440) 🔝 Call Girls In Keshav Puram 🔝 Delhi NCR(8264348440) 🔝 Call Girls In Keshav Puram 🔝 Delhi NCR
(8264348440) 🔝 Call Girls In Keshav Puram 🔝 Delhi NCR
 
Marketing Management Business Plan_My Sweet Creations
Marketing Management Business Plan_My Sweet CreationsMarketing Management Business Plan_My Sweet Creations
Marketing Management Business Plan_My Sweet Creations
 
Lean: From Theory to Practice — One City’s (and Library’s) Lean Story… Abridged
Lean: From Theory to Practice — One City’s (and Library’s) Lean Story… AbridgedLean: From Theory to Practice — One City’s (and Library’s) Lean Story… Abridged
Lean: From Theory to Practice — One City’s (and Library’s) Lean Story… Abridged
 
Pitch Deck Teardown: NOQX's $200k Pre-seed deck
Pitch Deck Teardown: NOQX's $200k Pre-seed deckPitch Deck Teardown: NOQX's $200k Pre-seed deck
Pitch Deck Teardown: NOQX's $200k Pre-seed deck
 
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...
 
KestrelPro Flyer Japan IT Week 2024 (English)
KestrelPro Flyer Japan IT Week 2024 (English)KestrelPro Flyer Japan IT Week 2024 (English)
KestrelPro Flyer Japan IT Week 2024 (English)
 
Monte Carlo simulation : Simulation using MCSM
Monte Carlo simulation : Simulation using MCSMMonte Carlo simulation : Simulation using MCSM
Monte Carlo simulation : Simulation using MCSM
 
Lowrate Call Girls In Sector 18 Noida ❤️8860477959 Escorts 100% Genuine Servi...
Lowrate Call Girls In Sector 18 Noida ❤️8860477959 Escorts 100% Genuine Servi...Lowrate Call Girls In Sector 18 Noida ❤️8860477959 Escorts 100% Genuine Servi...
Lowrate Call Girls In Sector 18 Noida ❤️8860477959 Escorts 100% Genuine Servi...
 
Eni 2024 1Q Results - 24.04.24 business.
Eni 2024 1Q Results - 24.04.24 business.Eni 2024 1Q Results - 24.04.24 business.
Eni 2024 1Q Results - 24.04.24 business.
 
The CMO Survey - Highlights and Insights Report - Spring 2024
The CMO Survey - Highlights and Insights Report - Spring 2024The CMO Survey - Highlights and Insights Report - Spring 2024
The CMO Survey - Highlights and Insights Report - Spring 2024
 

PM-workshop-XLRI-Deepkumar.pdf

  • 1. Product Management - Workshop Deep Varma (on behalf of GoCrackit) Dec 2022
  • 2.
  • 3. product’s lifecycle focusing on the product and its customers development, market launch, and continual support and improvement planning, developing, launching, and managing delivering products and services drive business growth
  • 4.  Summary: Delivering products and services drive business growth
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10. Customer Profiling : Understand your customer User Journey creation Pain points identification Analysis and Business case creation Prioritization Customer Profiling : Understand your customer
  • 11.
  • 12. creating portraits kinds of customers customer analytics make decisions organizing customers similar goals or characteristics
  • 13. Psychographic • Lifestyle and demographics • Activities, interests, opinions • Values, attitudes, and social class Consumer Typology • Loyal consumers • Discount consumers • Impulsive consumers • Need-based consumers Buying Characteristics • Convenience- driven • Connectivity- driven • Personalization- driven
  • 14. • 25-35 yr. 60% female. Tier 2 and Tier 1 cities • Mobile savvy: social media addict (3-4 hr) • Income: 20K-60K per month. • Cab / Public transport user • Gen Z / Frugal Psychographic • 50% - Loyal • 75% - Need based Consumer Typology • 75% - Convenience driven • 33% - Connectivity driven Buying Characteristics
  • 15.
  • 16. Morning routine Exercise Spend time with family / friends: Cook / Eat Rest Entertainment: Lunch Sleep Short Description Activity Books / Music / Grocery shopping 01 Kitchen 02 03 Supper / Dinner Television Grand-child interaction: Entertainment Walk Entertainment / Family Sleep
  • 17.
  • 18. Morning routine Exercise : Monitor exercise / health Lazy Spend time with family / friends: Simple calling key people Lonely Cook / Eat Rest Entertainment: Fav Music / Old Movie Bored Lunch Sleep Short Description Tired Activity Books / Music / Grocery shopping Energized 01 Kitchen 02 03 Supper / Dinner Television Grand-child interaction: Activity with kids Excited / Curious Entertainment Walk Entertainment / Family Sleep Goals Feelings
  • 19. Morning routine Exercise : Monitor exercise / health Lazy Spend time with family / friends: Simple calling key people Lonely Cook / Eat Rest Entertainment: Fav Music / Old Movie Bored Lunch Sleep Short Description Tired Activity Books / Music / Grocery shopping Energized Kitchen Supper / Dinner Television Grand-child interaction: Activity with kids Excited / Curious Entertainment Walk Entertainment / Family Sleep Goals Feelings Task / Activity Goal Feeling Pain points / Suggestions Morning Routine Health Lazy / Lonely Rest Relax Bored Activity Engage Energized Dinner Food / Family Curious / Excited Evening entertainment Relax Tired
  • 20.
  • 21. Task / Activity Goal Feeling Pain points / Suggestions Morning Routine Health Lazy / Lonely Rest Relax Bored Activity Engage Energized Dinner Food / Family Curious / Excited Evening entertainment Relax Tired
  • 22. Task / Activity Goal Feeling Pain points / Suggestions Solutions Morning Routine Health Lazy / Lonely Rest Relax Bored Activity Engage Energized Dinner Food / Family Curious / Excited Evening entertainment Relax Tired
  • 23. Task / Activity Goal Feeling Pain points / Suggestions Solutions Morning routine Health Lazy / Lonely Rest Relax Bored - Play favourite music on single click Activity Engage Energized Dinner Food / Family Curious / Excited - Recipe of the day spoken aloud - Activity for the day with Grand children Evening entertain ment Relax Tired
  • 24.
  • 25.
  • 26.
  • 27.
  • 28.
  • 29.
  • 30. Feature Reach Impact Confidence (%) Effort (wks) RICE Score 1 Select your car 8 8 80% 10 60 2 No cancellation 9 9 50% 5 70 3 Dynamic wait time pricing 5 6 100% 7 50
  • 31. •Must-haves or basic features: If you don’t have these features, your customers won’t even consider your product as a solution to their problem. •Performance features: The more you invest in these, the higher the level of customer satisfaction will be. •Delighters or excitement features: These features are pleasant surprises that the customers don’t expect, but that once provided, create a delighted response.
  • 32. Must-have • Easy hold • Smooth Performers • Stays well on paper – no spreading, sharp • Doesn’t erase Delighters • Different colors / Unique • Light weight • Multi-year Indifferent • Inside Refill size
  • 33.
  • 34.
  • 35.
  • 36.
  • 38. User experience (UX) research is the process of gathering insights and about users' behaviors, needs, and pain points, through observation techniques and feedback methodologies. - Observational - Explicit interaction
  • 39. Long Term • Validates high level customer problems • Identifies Opportunities Tactical • Validates Prototypes • Fine-tunes mocks / user flows
  • 40.
  • 41.
  • 42.
  • 43. • Product Owner (PM) • Scrum master • Engineering Team Roles • Product Backlog • Sprint Backlog • Sprint Burndown Artefacts • Product Planning • Daily Stand-up • Sprint Review • Sprint Retrospective Rituals
  • 44.
  • 45.
  • 46. plan to deliver their unique value proposition achieve competitive advantage action plan reach target customers engage with customers a competitive advantage
  • 47. Market definition • Which markets will be targeted to sell the product or service? Customers • Who is the target audience within these markets? Distribution model • How will the product or service be delivered to the customer? Product messaging and positioning • What is being sold? • What is its unique value or primary difference? Price • How much should the product or service cost for each customer group?
  • 48.
  • 49.
  • 50. Customer • # of active users • New user acquisition • Customer Love (CSAT / Feedback) • Loyalty (NPS) • Usage and Engagement Financial • $ • Break-up by Products / Features • Cashflow projections • Average Revenue per user • Acquisition / Retention / Support costs Learning & Growth • Tech Excellence • Domain knowledge – Business / Tech • Team learning • Thought leadership • Attrition / Team growth Internal Business Processes • Delivery maturity – Time / Quality / Scope • Feedback • Bold thinking
  • 51. • Market • Competitors • Customers • Opportunity Knowledge • PM accepted internally % • PM's views validated outside % Creativity • Expected vs Actual • Feature delivery & Strategy Action