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GOCRACKIT
Incubated, funded and supported by
Take Charge of Your Career
Case Analysis
Prep & Presentation
GoCrackIt
Case Interview approach
- On the spot
- Problem breakdown
- Right questions
- Presence of mind
- Number crunching
- Frameworks
- Conclusion
INTERVIEW
- Prior time
- Rigorous analysis
- Data interpretation
- Research
- Company oriented
solution
- Frameworks
- Presentation
ASSIGNMENT
GoCrackIt
Difference between Case Interview &
Case Assignment
Objectives - Recruiters' Focus
1. Problem Solving
Problem breakdown | Approach | Methodology | Solution
2. Analysis
Research | Quantitative and Qualitative Analysis
3. Communication
Written & Oral - Presentation/Visualisation
GoCrackIt
Would you be able to work in real time environment as per the
company's requirements?
Recruiters focus
4. Product Mindset
User experience | Funnel | Making the right assumptions
5. Metrics
Right metrics related to the given business
6. End to end data driven business insights
Gathering data to business insights
GoCrackIt
Would we be able to stay ahead of the competition with data?
Frameworks
GoCrackIt
Typical Roles
Sales & Marketing
Consulting
Analytics
Product Management
Things to keep in Mind!
Time provided for Case Analysis - 15 mins | 1 Hour | 1 Day
Objectives | Requirements
Instructions
Company Objectives & Requirements | Client requirements
Step - by - Step guide
Read and re-read the case carefully
Understanding objectives of the case
Think about approach | Define metrics for probable solution
What data do you have? Do you need to Google anything?
Analyse data, crunch numbers and get numbers for the defined metrics
Conclude crisply
Making the PPT
Use story lining. There should be a flow to the presentation.
Clear, concise - Takeaway from each slide
Minimalistic. Visuals.
Submission should be complete!
The case...
Company Profile :
The company provides cloud-based mobile and web product testing platform
Role: International Sales
Evaluation Parameters :
1. Research done about ABC
2. Understanding of the customer pain areas & potential discovery questions to be asked
3. Align the ABC solutions to the customer's pain areas
4. Understand the competitor ecosystem and the value proposition that ABC has over its
competitors
5. Potential next steps suggested to take the conversation ahead
The case...
Qualification Details:
Company Profile
Name : Asos.com (UK based
online fashion and cosmetics
retailer)
Industry : eCommerce/Fashion
Revenue : ~2.5 GBP
Employees : ~ 3500
Prospect Profile
Name : Ajay
Title : Platform Lead : Web & Mobile
Role : Responsible for the technology behind Asos’s web
and mobile properties
	 	 	 	 	 	 	 	 ensuring they provide a great customer
experience. Ajay manages a team of Engineers, QAs &
Product Managers.
Reports to : ASOS CTO
The case...
Qualification Details:
Qualifying Details
Developers and QA engineers currently use own machines to test on desktop
	 	 	 	 	 	 	 	 browsers and emulators.
	 	 	 	 	 	 	
	 	 	 	 	 	 	
- Are looking at a vendor like ABC to standardize a test platform.
	 	 	 	 	 	 	
	 	 	 	 	 	 	
- Asos wants to capture bugs early rather than wait for customers to report a bad
	 	 	 	 	 	 	 	 user experience and leave a poor review on the app store.
	 	 	 	 	 	 	
	 	 	 	 	 	 	
- Access to a platform that provides mobile testing is a must-have.
The case...Expectations from the Interview
This will be a roleplay, where you will be a ABC Account Executive. You will
You have a 30 minute slot with Ajay. This is your first interaction post the initial qualification.
We’d like you to cover:
	 	 	 	 	 	
	 	 	 	 	 	 	
- How would you spend these 30 minutes?
	 	 	 	 	 	 	
	 	 	 	 	 	 	
- Discover Ajay’s team structure - number of team members, composition etc
	 	 	 	 	 	 	
	 	 	 	 	 	 	
- How Asos currently tests
	 	 	 	 	 	 	
	 	 	 	 	 	 	
- Challenges / pain points with the current testing setup
	 	 	 	 	 	 	
	 	 	 	 	 	 	
- What are their requirements?
WE
WOULD
LOVE
TO
HEAR
FROM
YOU!
CONTACT US
Suhruta Kulkarni
+91 - 72590 35593
suhruta@gocrackit.com
Alok Shrivastava
+91 - 72590 35503
alok@gocrackit.com
GoCrackIt
https://www.gocrackit.com

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Case Analysis

  • 1. GOCRACKIT Incubated, funded and supported by Take Charge of Your Career Case Analysis Prep & Presentation
  • 3. - On the spot - Problem breakdown - Right questions - Presence of mind - Number crunching - Frameworks - Conclusion INTERVIEW - Prior time - Rigorous analysis - Data interpretation - Research - Company oriented solution - Frameworks - Presentation ASSIGNMENT GoCrackIt Difference between Case Interview & Case Assignment
  • 4. Objectives - Recruiters' Focus 1. Problem Solving Problem breakdown | Approach | Methodology | Solution 2. Analysis Research | Quantitative and Qualitative Analysis 3. Communication Written & Oral - Presentation/Visualisation GoCrackIt Would you be able to work in real time environment as per the company's requirements?
  • 5. Recruiters focus 4. Product Mindset User experience | Funnel | Making the right assumptions 5. Metrics Right metrics related to the given business 6. End to end data driven business insights Gathering data to business insights GoCrackIt Would we be able to stay ahead of the competition with data?
  • 7. Typical Roles Sales & Marketing Consulting Analytics Product Management
  • 8. Things to keep in Mind! Time provided for Case Analysis - 15 mins | 1 Hour | 1 Day Objectives | Requirements Instructions Company Objectives & Requirements | Client requirements
  • 9. Step - by - Step guide Read and re-read the case carefully Understanding objectives of the case Think about approach | Define metrics for probable solution What data do you have? Do you need to Google anything? Analyse data, crunch numbers and get numbers for the defined metrics Conclude crisply
  • 10. Making the PPT Use story lining. There should be a flow to the presentation. Clear, concise - Takeaway from each slide Minimalistic. Visuals. Submission should be complete!
  • 11. The case... Company Profile : The company provides cloud-based mobile and web product testing platform Role: International Sales Evaluation Parameters : 1. Research done about ABC 2. Understanding of the customer pain areas & potential discovery questions to be asked 3. Align the ABC solutions to the customer's pain areas 4. Understand the competitor ecosystem and the value proposition that ABC has over its competitors 5. Potential next steps suggested to take the conversation ahead
  • 12. The case... Qualification Details: Company Profile Name : Asos.com (UK based online fashion and cosmetics retailer) Industry : eCommerce/Fashion Revenue : ~2.5 GBP Employees : ~ 3500 Prospect Profile Name : Ajay Title : Platform Lead : Web & Mobile Role : Responsible for the technology behind Asos’s web and mobile properties ensuring they provide a great customer experience. Ajay manages a team of Engineers, QAs & Product Managers. Reports to : ASOS CTO
  • 13. The case... Qualification Details: Qualifying Details Developers and QA engineers currently use own machines to test on desktop browsers and emulators. - Are looking at a vendor like ABC to standardize a test platform. - Asos wants to capture bugs early rather than wait for customers to report a bad user experience and leave a poor review on the app store. - Access to a platform that provides mobile testing is a must-have.
  • 14. The case...Expectations from the Interview This will be a roleplay, where you will be a ABC Account Executive. You will You have a 30 minute slot with Ajay. This is your first interaction post the initial qualification. We’d like you to cover: - How would you spend these 30 minutes? - Discover Ajay’s team structure - number of team members, composition etc - How Asos currently tests - Challenges / pain points with the current testing setup - What are their requirements?
  • 15. WE WOULD LOVE TO HEAR FROM YOU! CONTACT US Suhruta Kulkarni +91 - 72590 35593 suhruta@gocrackit.com Alok Shrivastava +91 - 72590 35503 alok@gocrackit.com GoCrackIt https://www.gocrackit.com