4. Industry evolution
Outsourcing
work to India
Pre 1995
Increased
investment in
R&D
Product
development
destination
1995-2000
Indian firms
Grew in sizes
More & more
western
companies set up
their bases in
India
2000-2005
Companies
moved from
only
services to
soulutionin
g
2005-19
What’s
next?*
2020+
5. Industry segments
1. IT Services
US$ 92bn (FY 19)
Market Size
51%
Revenue of total IT
sector
BFSI
Major vertical
81%
Revenue comes
from exports
2. Business
Process
Management
US$ 36bn(FY 19)
Market Size
20%
Revenue of total IT
sector
US$ 54 bn
Expected by FY25
87%
Revenue comes
from exports
Source:IBEF,NASSCOM,DIPP,Aranca Research
6. Industry segments
Source:IBEF,NASSCOM,DIPP,Aranca Research
3. S/w products &
engineering
services
US$ 34bn (FY 19)
Market Size
19%
Revenue of total IT
sector
10.5%
Grew in FY17
84%
Revenue comes
from exports
4. Hardware
US$ 14.5bn(FY
19)
Market Size
10%
Revenue of total IT
sector
Domestic market is
significant
7. India’s IT market growth
Source:IBEF,NASSCOM,DIPP,Aranca Research
24 29 32 32 32 34 35 37 41 41 44
50
59 69 76 87 98 108 117 126 136 147
0
50
100
150
200
250
FY10 FY11 FY12 FY13 FY14 FY15 FY16 FY17 FY18 FY19 FY20(E)
IT industry in India (USD bn)
Domestic Export
8. Key trends
• Outsourcing contract will rise
• Global BPM industry will reach USD 233 bn by 2020
• The cloud market in India is expected to grow three-fold to US$ 7.1 billion by 2022
• Growing adoption of Big Data, analytics, artificial intelligence and Internet of Things (IoT)
• Artificial Intelligence (AI) is expected to boost India's annual growth rate by 1.3% by 2035
• SMAC (Social, Mobility, Analytics, Cloud) market is expected to reach USD 225 bn by 2020
• Focusing on non linear growth - platform-based BPM services and creation of intellectual property
• Significant shift from few large deals to multiple small deals
Source:IBEF, NASSCOM, Gartner, Cloud Next Wave of Growth in India report, NITI Aayog
9. New Digital Technologies Exports have become new growth engine
Source:IBEF, NASSCOM, Gartner, Cloud Next Wave of Growth in India report, NITI Aayog
35
37
41 41
44
0
5
10
15
20
25
30
35
40
45
50
FY16 FY17 FY18 FY19 FY20(E)
Export revenue from Digital (USD bn)
Export revenue from Digital (USD bn)
10. Key trends
• Global digital spend is expected to increase from US$ 180 billion in 2017 to US$ 310
billion by 2020
• Fastest growing segment, growing over 30% annually
• Export revenue from digital segment already forms about 20% of the industry’s total
export revenue
• Revenue from digital segment is expected to comprise 38% of the forecast US$ 350 billion
industry revenue by 2025.
• India has become the digital capabilities hub of the world:
• Second-fastest digitizing economy amongst 17 leading economies of the world
• More than 8,100 firms offer digital solutions
• Digitally skilled talent pool of 450,000-500,000
• 75% of global digital talent in India
Source:IBEF, NASSCOM, Gartner, Cloud Next Wave of Growth in India report, NITI Aayog
11. Key trends – New geographies & verticals
Source:IBEF, NASSCOM, Gartner, Cloud Next Wave of Growth in India report, NITI Aayog
1. New
geographies
BRIC, Japan, Canada, Europe
2. New verticals
Government, Healthcare, Media,
Education
3. New customer
segment
Small & Medium Business
12. Effect of Covid-19
• Demand for following services
• Security
• Cloud
• Operations
• Work from home transition for major IT firms
• Huge re-skilling is being undertaken
13. Current hiring trends
Source:https://www.linkedin.com/pulse/its-hiring-mode-some-what-phonepes-co-founder-has-say-dipti-
jain/?trackingId=jTcwzfbdRLmNRaei0cH6AA%3D%3D
• Hiring across functions
• TCS intends to hire large number in business roles
• IBM intends to hire large numbers of program managers & data science roles
• Accenture and related firms are hiring in data and analytics roles
• BlueSky Analytics is hiring in entire data & analytics landscape
• Hanu, a cloud focused enterprise intends to hire roles in cloud
• Customers will value execution over advice, and actual work over PowerPoint
• Consulting + Execution on select areas will be +ve such as Security, Cloud migrations,
Digital Distributed Workspaces
• Areas such as cost competitiveness, risk management, M&A/ Carve out opportunities will
be in demand
14. Accenture
Source:IBEF, NASSCOM, Gartner, Cloud Next Wave of Growth in India report, NITI Aayog
• The growth in Cloud, Security & Operations in Accenture as clients wants to cut costs
• Strategy & Consulting has not grown
• Re-skilling 37000 people for technology such as cloud in 3-4 months
• Strategy & consulting people are being redeployed to Operations for Public Sector
15. Role landscape – key horizontals for IT/ITES
IM
roles
Tech. Strategy Operation/Proce
ss
Technology
(Legacy, Digital, Emerging)
Analytics
Consulting
Proj./ Prog
Management
Delivery
Pre-Sales Sales (BD, Acct.
Mgmt.)
Sales
Product
Management
Product
Service Delivery
Management
16. Role landscape – key horizontals for IT/ITES
IM
roles
Tech. Strategy Operation/Proce
ss
Technology
(Legacy, Digital,
Emerging)
Analytics
Consulting
Proj./ Prog
Management
Delivery
Pre-Sales Sales (BD, Acct.
Mgmt.)
Sales
Product
Management
Product
Service Delivery
Management
Business Analyst
17. Key designation categories
IM
roles
Tech. Strategy Operation/Proce
ss
Technology
(Legacy, Digital,
Emerging)
Analytics
Consulting
Proj./ Prog
Management
Delivery
Pre-Sales Sales (BD, Acct.
Mgmt.)
Sales
Product
Management
Product
Service Delivery
Management
Business Analyst, Consultant
Business Analyst, Consultant, PM, PMO, Team Lead
BD Manager, Pre-Sales manager , GTM & Sales manager
Assistant Product Manager, Product Manager, Product Owner
18. Business Analyst roles
• Process analysis
• Process assessment
• Understanding improvement opportunity
• Requirement documentation
• Coordination with client team, internal teams including technology/ business/
solution architect
• Generally work for a technology/practice/ module/ tool : Example AI-ML,
Blockchain, RPA, SAP etc.
Sample Jds:
https://www.google.com/search?q=business+analyst+in+infosys&oq=business+analyst+in+infosys&aqs=chrome..69i57j0l7.7371j0j9&sourceid=chrome&ie=UTF
-
8&ibp=htl;jobs&sa=X&ved=2ahUKEwiN1Iirne_rAhU9zTgGHRTJAscQp4wCMAB6BAgTEAE#fpstate=tldetail&htivrt=jobs&htiq=business+analyst+in+infosys&ht
19. Business Analyst – Work Examples
• Understanding & documenting the existing network of a telecom client
• Analysis of new visualization solutions & documentation
• Identifying problem areas/ gaps in existing customer support process
• Preparing gap analysis report
20. Business Analyst – Required skills
• Analytical
• Good communication/ presentation skills
• Client/ Stakeholder management skills
• Understanding of business processes
• P2P/ O2C/ CRM / Data-insight-visualization etc.
• Understanding of emerging technology/ product etc.
• AI-ML, IoT, Cloud, RPA,SAAS products, ERPs etc.
• Understanding of at least some industry specific business & processes
• Telecom, BFSI, Retail
21. Consultant
• Business Analyst +
• Conceptulisation solution, solution evaluation, convincing clients for the
solution
• Implementation approach, planning and execution
22. Consultant – Required skills
• Business Analyst +
• Ability to understand language of business
• Ability to do analysis and convince clients for the way forward
• Manageing multiple stakeholders (Clients, Project Manager, Developers,
Analysts etc.)
• Understanding of Functions, Best Practices, Product in which you are working
• Consulting skills - Client handling/management, Good communication skills,
Good problem solving skills, Leadership, Initiative
23. Interview type
• Case studies
• Guesstimates
• Evaluating knowledge of how Emerging / Emerged technologies can impact
business
• Resume including your career progression related questions (why switch/ why
MBA / why this company / Short term/ Long term goals/ Why you)
• Behavioural
• Situational
• Industry/ Function related questions
24. Some cases
• How will you cinvince RoI of a Cloud CRM solution to a CEO?
• How will you evaluate the best ERP for the enterprise?
• How will you reduce the Application Maintenance cost of a Banking firm?
• Can you create a 5 year IT/ digital governance strategy for an automobile
client?
25. Key interview preparation pointers
Resume based
• About all your
technology projects
• In depth account of
what you have done
• What is the value add
from MBA
Emerging Technology
• Use cases
• Benefits
• Business case (RoI)
• Risks
• What companies are
doing to convince clients
to adopt emerging
technology
Others
• Case based
• Situational
• Behavioral
• Guesstimates
26. Key interview preparation pointers
Read
• Case studies/ examples
from websites of various
consultants, technology
firms and top companies
of technology products/
technologies
* Apart from above mentioned, ensure preparation for all other hygiene factors such as, thorough
understanding of your resume, knowledge of your company / industry/ function in detail, preparedness with
all types of situational/ behavioral questions, Why MBA/ Why this company type of question etc.
27. Some other roles
Company Description
SI Responsible for the process of integrating all physical/ IT
components/systems, so that act like a single system, along with client and
firm’s teams/ stakeholders/ consultants. They can have Functional roles as
well as Architectural roles.
EA$ Establish the enterprise architecture blueprint for business and technology
alignment to reduce costs, minimize risk and increase value
$www.accenture.com/in-en/service-enterprise-architecture-overview, accessed on 06thApr’ 20
31. Project Manager – Required skills
• Understanding of project
management concepts
• Leadership/ taking
ownership
• Client, stakeholder & people
management
• Excellent communication
skills
• Negotiations
• Decision making
32. Project Manager – Interview type
• Examples of Project
Management work
• Resume based
• Behavioral/Situational
• Your career progression
related questions (why switch/
why MBA / why this company
/ Short term/ Long term
goals/ Why you)
• Case studies / Guesstimates
• Value add from MBA
33. Project Management – how to prepare (key points*)
Project Management
concepts
• Key concepts
• Risks
• Financials
• Change, Benefit,
Stakeholder
Management
• New trends in project
management
Behavioral/
Situational
• Prepare behavioral
and situational
questions
• Team/ stakeholder
management
situations
• Focus on previous
projects, project cases
* Apart from above mentioned, ensure preparation for all other hygiene factors such as, thorough
understanding of your resume, knowledge of your industry/ function in detail, preparedness with all types of
situational/ behavioral questions, Why MBA/ Why this company type of question etc.
34. Some other roles
Company Description
Agile/
Scrum
master^^
The Agile Scrum Master is responsible (at varying degrees based on level) to run
successfully Agile ceremonies and help Scrum teams to increase their velocity and
productivity.
https://www.linkedin.com/in/jay-buddhadev-ba973117/
https://www.linkedin.com/in/priya-laxman/
$www.accenture.com/in-en/service-enterprise-architecture-overview, accessed on 06thApr’ 20
36. Business Development /Sales – Role details
Responsible for
increase in topline
through account
management, new
customers, new
products/services/
geographies, Pre-
Sales etc.
37. Business Development /Sales – Work examples
Exploring new customer
segments
Competitive intelligence
Key account management
Leads to sales Achieving targets
Relationship building
Pre Sales
38. Business Development /Sales – Required skills
Sales
• Sales skills
• Ability to identify
different stakeholders
(Influencer, Gate keeper,
Decision maker
• Competitive intelligence
• Problem Solving skills
• On the feet thinking
• Negotiation
• Organized
Pre Sales
• Presentation Skills
• Team Coordination
• Networking
• Broad understanding of
Process/ Industry/
Product
• Thought Leadership
39. Business Development/Sales – Interview type
Resume based
• About technology
projects which you were
involved
• Any sales experience
• What is the value add
from MBA
• In depth account of
what you have done
• Your understanding of
your industry/ product
Emerging Technology
• Use cases
• Benefits
• Business case (RoI)
• Risks
• What companies are
doing to convince clients
to adopt emerging
technology
Others
• Case based
• Situational
• Behavioral
• Guesstimates
40. Business Development– how to prepare (key points*)
Gain knowledge of
products/ services
• Develop knowledge of
industry/ products/
services
• Develop
interpersonal/negotiation
s skills
• Gain knowledge on B2B/
B2C etc. sales concepts
• Develop impactful
communication skills
• Understand concept of
consultative/ solutions &
value selling
Behavioral/ Situational
• Prepare behavioral and
situational questions
• Focus on client
management,
procurement, bid
management projects
• Team/ stakeholder
management situations
* Apart from above mentioned, ensure preparation for all other hygiene factors such as, thorough
understanding of your resume, knowledge of your industry/ function in detail, preparedness with all types of
situational/ behavioral questions, Why MBA/ Why this company type of question etc.
Practice case studies
• Growth
• Entry
• Profitability
• Negotiations
41. Innovation hubs
Used for co-creating
innovation along with clients
in emerging areas such as
Security, Extended Reality,
AI, Blockchain, Quantum
Computing
Used for immersive
experience
Accenture Innovation Labs,
KPMG Digital Practice lab
and a lot of other companies
have this
https://home.kpmg/in/en/home/services/advisory/management-consulting/digital-consulting-services.html
43. IT Product Management– Role
• Managing product or product line
• Act as a “mini CEO”
• Optimize the product
conceptualization to support/
enhance cycle
44. IT Product Management – Examples
• Product manager of Digital
marketing management (Display
Ads ) online platform
• Product Management of an
analytics platform for retail clients
• Product Manager for a Reporting/
Visualization Platform
45. IT Product Management – required skill
• Problem solving & analytical skills
• User obsession
• Marketing, pricing, finance
• Knowledge of different types product
with examples
• Understanding if UX/ UI
• Understanding of technology, comfort
with technical architecture/ technical
jargons
• Negotiations/ convincing skills
46. IT Product Management– Interview format
• Product case studies
• Guesstimates
• Awareness of different available
products
• Analysis of different products
• Understanding of a product in
specific domains (lets say CRM,
ERP, HRM,
Reporting/Visualization etc.)
48. IT-ITES companies’ products
Company Description
Accenture
products/
platforms
Accenture products/ platforms
• Bots
• Intelligent Automation (RPA etc.)
• myWizard (platform for IT automation)
• SynOps (FI, P2P, marketing automation)
• myConcerto (earlier Intelligent Enterprise Platform has pre configured industry
solutions, integrates with SAP/ Oracle)
• AIP (PAAS: Can avail a lot of pre built AI solutions as a service)
TCS
products/
platforms
• TCS’ BaNCs (Core Banking, Securities trading, Securities processing and new asset
servicing platfor)
• Quartz Blockchain Solutions
• Quartz Devkit
• Life Sciences: Advanced Drug Development suite
49. Courses/Electives/Certificates
1. Digital Transformation
2. Agile/ Scrum Master
3. Dev-Ops
4. Impact of IT in business
5. IT operations/support
6. Security
7. Six Sigma
8. Project Management
9. Course on any new technology + Business implications
50. How should a Non-IT + Experienced Professional build profile
Strategy item Action
Leverage your strengths • Leverage your domain knowledge (Industry + Function+ Domain)
• Understand your domain specific processes
• Showcase your transferable skills (Problem solving, analytics, leadership,
impact you created, show spikes)
• If you have any project related to IT in your previous work show that and
talk about it
Gain knowledge • Understand implication of IT+ emerged + emerging technology in your
domain
• Talk to your colleagues, industry experts and learn their business
language
Show work examples • Internship
• Live project
• Competitions
• Thought leadership
Prepare well for
interviews
• Including Why You and Why do you want to pursue career
51. How should a fresher build profile
Strategy item Action
Leverage your strengths • Showcase your transferable skills (Fresh perspectives, Creativity, Problem
solving, Analytical approach, leadership, impact you created, show
spikes)
• If you have any project related to IT in your previous projects show that
and talk about it
Gain knowledge • Understand implication of IT+ emerged + emerging technology in your
domain
• Talk to your colleagues, industry experts and learn their business
language
Show work examples • Internship
• Live project
• Competitions
• Thought leadership
Prepare well for
interviews
• Including Why You and Why do you want to pursue career in IT industry
53. Summary
1. Read up on IT industry trends
2. Read up on Emerging Technology trends
3. Understand impact of IT/Digital on business
4. Do some hands on projects
5. Write thought leadership articles
6. Prepare for behavioral, situational, resume based questions
7. Practice case studies/guesstimates
