1. PRIVATE & CONFIDENTIAL | © 2015 BROADBRANCH ADVISORS 1
Respondents background
Title
Infrastructure
Focused IT Manager
IT Consultant
Chief Information
Officer
Director of
Infrastructure
Senior Executive with
responsibility for DC
management
Chief Technology
Officer
Senior Executive with
responsibility for
global DC operations
Company size
n=30
Less than $50M
Between $50M -
$200M
Between $200M -
$500M
Between $500M - $1B
Between $1B to $2B
Between $2B to $5B
Between $5B to $10B
More than $10B
n=30

2. PRIVATE & CONFIDENTIAL | © 2015 BROADBRANCH ADVISORS 2
Service vendor selection
Other consulting firm (not listed)
IBM
Hewlett-Packard
EMC
Equinix
Microsoft
SAP
Accenture
Align
Atos
CenturyLink
CSC
Data Dimension
Forsynthe
Infosys
Transitional Data Services
Vendor selectionn=30

3. PRIVATE & CONFIDENTIAL | © 2015 BROADBRANCH ADVISORS 3
Additional service purchased
I did NOT purchase or evaluate any other service
Application refresh
Power and cooling facility refresh
Connectivity improvement
Networking equipment refresh
Software refresh
Storage equipment refresh
Server refresh
Other service purchasedn=30

4. PRIVATE & CONFIDENTIAL | © 2015 BROADBRANCH ADVISORS 4
DC migration service purchasing criteria
Ability to provide swing gear
Knowledge of regulatory requirement
Open-source software tool
Proprietary discovery software tool
Proprietary productivity software tool
Proprietary workflow software tool
Relationship
Reputation and brand recognition
Vendor culture
Specific application knowledge
Speed
Vendor pricing
Combined knowledge of infrastructure and application
Proprietary methodology
Specific infrastructure knowledge
Ability to demonstrate relevant experience
First criteria Second criteria Third criteria
Top three purchasing criterian=30

5. PRIVATE & CONFIDENTIAL | © 2015 BROADBRANCH ADVISORS 5
DC migration decision drivers
Company relocation
Fiber network access
Footprint capacity constraints
Power and cooling pricing advantage
Broader cloud strategy
Building closure
Closer to customer
Lease expiration
Age of the facility
Change of management
Closer to headquarter/ key location
Merger and/or acquisition
Power and cooling capacity constraints
Technology refresh
Cost reduction
First decision driver Second decision driver Third decision driver
Top three decision driversn=30