1. Andrea Rupe

2. Detroit Sports Fans
MLB Fans
Detroit Tigers Fans
Target Market

3. Entertainment Venue
Baseball Team
Detroit Tradition
Who Are We?

4. • Increase Ticket Sales
• Increase Brand Merchandise Sales
• Increase Fan Base
• Economy
• Competition Within MLB
• Off Season
Goals and Challenges

5. Improving Social Media

6. • Game Day Information
• Updated Scoring
• All Tigers, All the Time
• Exclusive Fan Photos
Twitter And Facebook

7. • Update Regularly
• Become It’s Own
• Encourage the Following of Other
Social Media Sites
Google +

8. • Up Dated Scoring
•Live Broadcast
•Breaking News
•Player Profiles
•Live Chats with Players
Mobile App

9. $3 Million Dollars
Budget

10. Google
AdWords
Pay per
Click
Measurement