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SEO iGaming


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Session advanced @ Be-Wizard 2012: SEO iGaming, Stefano Gorgoni

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SEO iGaming

  1. 1. SEOin the iGaming industry
  2. 2. WTF am I?• SEO (and more) since 2004.• In the iGaming industry since february 2010.• Working in-house for online casinos.• Im not an affiliate••
  3. 3. Gambling? iGaming :)You call it Gambling. We call it iGaming. I guess it makes usfeeling better.IGaming includes: • casino games (roulette, blackjack, slots, etc.) • poker • sportsbook • bingo
  4. 4. iGaming: how much is it worth?iGaming industry is quite competitive... $150 billion dollars isset to be the annual revenue for the gambling industry by 2012,according to a market review by PricewaterhouseCoopers.
  5. 5. Know the industry• A lot of targeted traffic comes from affiliate websites.• A single player can spend a lot of money.
  6. 6. ReputationVERY GOOD! = =
  7. 7. Black hatThe biggest myth about SEO in the iGaming is: ITS ALL ABOUT BLACK HAT!
  8. 8. Too competitive for white hat SEO?
  9. 9. Issues• Time• Keyword research• Link building• New markets
  10. 10. Mr. Wolf also known as SEO
  11. 11. Time• Email marketing: send emails and count the cash• Affiliate marketing: pay only after earning• SEO:
  12. 12. Keyword researchGoogle AdWords restricts the promotion of online gambling andgambling-related products.
  13. 13. Link buildingCheck your competitors...
  14. 14. Use the affiliates• 301 on affiliate links• rel canonical
  15. 15. Link baiting?Yeah, right...
  16. 16. Build a network
  17. 17. Buy links
  18. 18. And everything else......coming from competitor analisys.••
  19. 19. Little problem
  20. 20. Dura lex sed lex
  21. 21. Good market - Bad market
  22. 22. New market, new language
  23. 23. Results?A 95% white hat strategy definitely works!
  24. 24. So...• iGaming is not spam• Black hat SEO is not required/recommended• White hat works!
  25. 25. More about me•••••