Startups and small businesses can compete with their bigger counterparts in their respective industry using SEO. Here's how you can do it.

1. 10 WAYS
STARTUPS
CAN COMPETE
WITH GIANTS
USING
SEO

2. Introduction
Every entrepreneur knows the potential and ROI
brought by SEO. But getting ahead of giants who
have been producing great content for couple of
years may seem a herculean task.
You need not to worry. There are ways to get past
this and stay ahead of the competition.

3. 1. Go Niche
Explore areas in your niche market where your
competitors never focused on. Talk about topics
and aspects that your competitors are not talking
about.
This strategy can be applied to your products,
service, delivery channel, marketing channel and
online content.

4. 2. Localization
Many big competitors do not think about
connecting with the audience based on a particular
locality.
You can build your local presence by promoting
location-specific content via social media,
participating and sponsoring local events.

5. 3. Personalization
Huge customer base prevents your bigger
counterparts from having a one-on-one relationship
with their audience.
As a startup, you can have a close relation with the
smaller base of customers. Use your current
situation to your advantage and engage in
personalized conversation with your customers.

6. 4. Great Content
Quality content is about getting into your
audience’s mind and answering relevant questions
consistently.
Create more visual content in the form of images,
infographics, and videos. Keep up to date with the
latest trends and deliver what your readers want.

7. 5. Long Tail Keywords
Long tail keywords consist of keyword phrases that
are much more specific than common keywords.
For e.g., ‘Beach facing property in Goa’ versus
‘Property in Goa’.
Long tail keywords will have lesser search hits but
will be specific to what you are selling and they are
mostly untouched by big players.

8. 6. Online Personality
Just like humans, good websites and blogs also
have a unique personality. Decide your personality
and make it different from what your competitors
have.
As a start up you have more room to play around
with and find your voice. So go ahead. Be different!

9. 7. Build a Reputation
Building a strong reputation and credibility will earn
you a lot of SEO backlinks and trust.
Maybe you did a survey of your market that was
never done before.
You can find out influencers in your niche market
build connection with them and invite them as
guest bloggers on your blog.

10. 8. Be a Step Ahead
You have to be sharp when you are competing
with the best. Be smarter and faster.
Conduct detailed research on what your customers
want and continuously keep improving on how you
deliver that content.
There is no easy way out here !!

11. 9. Take Advantage of Your Size
Small is not always means weak. Having small
teams mean less hierarchy which ultimately
translates into faster action.
It is a well known fact that close knit informal teams
produce innovative ideas.
The startup culture has its own advantages and
you must use these to fight in SEO war too!

12. 10. Market Intelligence
Do you know your competitor’s digital strategy?
Where are they getting their traffic from?
In the world of internet all the competitor’s moves
are open to you.
You can check the keywords they are targeting
and the source of their traffic and following.

13. Conclusion
You can build brand awareness, reputation, and
sales coversions for your startup venture via SEO
campaigns.
Many MNCs not focus on SEO as they want faster
results by spending billions of dollars in marketing
and promotional campaigns.
Jointviews | Digital Marketing Agency
Edsys Towers, Kamaleswaram, Trivandrum,
Kerala - 695009, India
+91 81 1386 0000, info@jointviews.com