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Sustainable growth with the Continuous SEO Process

Steven van Vessum
Steven van Vessum
Steven van VessumDirector of Organic Marketing at Conductor

We're thinking about SEO in the grow way, and we've got the wrong process and tooling in place. Everything should be geared towards the continuous aspect of SEO. Change the way your proceses and tooling, and change the way you think about SEO and you'll get better overview, better Quality Assurance which all in turn leads to sustainable growth of your organic traffic.

Sustainable growth with the Continuous SEO Process

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Sustainable growth with

the Continuous SEO Process
Page One Power & ContentKing
#p1pwebinar
@pageonepower
Marketing
Events
Coordinator
COLIN EGGLESTON
ContentKing
Steve who?
• Steven van Vessum
• Dutch guy living in Czech Republic
• 3 years in-house and 8 years agency-side
• Now CCO at ContentKing
Problem
The nature of SEO
SEO is continuous by nature.
So why aren’t we?
Or our processes and tools?
Reality check
Forget about the technical, content
and backlinks angle.
Ad

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Sustainable growth with the Continuous SEO Process