My keynote speech at Social Business Forum 2012: http://www.socialbusinessforum.com/

1. INNOVATION by DESIGN
@stefanomizzella #sbf12

2. DESIGN

3. design is...
CONCEPT INTERACTION VISUAL

4. good design is...
http://startupsthisishowdesignworks.com/

5. good news is...
think like a designer...it’s simple!

6. STARTUP + DESIGN

7. to be inspired

9. carrier 3G 3:25 PM

11. discussions + insights + ideas + learning

13. CO-DESIGN PROCESS

15. brief

16. team

17. design

18. design

19. fun

20. more design

21. strategy

22. pitch

23. co-design process
brief experience game selection pitch
listen insights ideas refinement rewards

24. OPEN INNOVATION

25. next design challenge

26. app games

27. holistic pov

28. COMMUNITY-DRIVEN
INNOVATION

29. channels > ecosystem
STRATEGY
COMMUNITY
EXECUTION
DIGITAL + SOCIAL + MOBILE
BRAND
ECOSYSTEM
Stefano Mizzella, www.socialmediascape.org

30. why so important?
1. COMMUNITY AS A FEATURE
By becoming a customer, you’re also becoming a part of a community and the user experience is enhanced.
2. FEEDBACK COLLECTION
The most important contribution to the product is the lessons you learn from users talking with each other.
3. INCREASE USER ACTIVITY
When people are part of a community, they want to be perceived as a valuable member of that community.
David Spinks - The Community Manager

31. community-centered
IDEA STRATEGY PRODUCT
COMMUNITY
Stefano Mizzella, www.socialmediascape.org

32. the future of innovation is...
LEAN by DESIGN CO-CREATED

33. Stefano Mizzella
PhD, Strategist @H-Farm Ventures
smizzella@h-farmventures.com
www.socialmediascape.org
@stefanomizzella
in/stefanomizzella