This document discusses the idea of a "corporate spring" where employees and customers have more power and influence over companies through social media and collaboration. It argues that companies must empower employees to solve customer problems in order to succeed. Examples are given of companies that have created social platforms to encourage employee participation and idea sharing, leading to new ideas being validated and implemented. The document advocates for rethinking business models, organizational models, and innovation processes to change management, collaboration, interaction and culture in order to adapt to this new dynamic.

1. THE
SOCIAL
CORPORATE
REVOLUTION
Stefano Mizzella @stefanomizzella

2. The elites - or managers in companies -
no longer control the conversations.
This isn’t just about Arab spring.
This is about corporate spring.
-Marc Benioff, CEO of Salesforce.com

3. Corporate Spring
Social Enterprise

4. Social Enterprise is based on TRUST

5. Respect that your customers and employees
have power. Once you accept this as true,
you can begin to have a real, more equal
relationship with them.
-Charlene Li
To succeed with empowered customers, you
must empower your employees to solve
customer problems.
-Josh Bernoff

6. Scottish Water is a public entity, a subsidiary of the
Scottish government, which manages the
infrastructure related to the distribution of water and
collection of waste water throughout Scotland. It has
3.700 resources in its employ.
A platform to extend and amplify employees participation in a company’s creative process

7. Implicit incentive mechanisms (reputation, visibility, status) Explicit incentives (no real money, “just” a virtual currency)
9 months from the launch, the Innovation Pool counts 750 users and has generated over 330 new ideas
and/or suggestions for improvement. Out of those, 7 have already been validated and implemented
under tight deadlines. The sites receives on average about 10 posts (ideas, votes, comments) per day.

8. 3
THINGS
TO
Rethink

9. SOCIAL
Business
Company Customer

10. COLLABORATIVE
Organization

11. OPEN
Leadership

12. Source: Social Business Imperative, Michael Brito (@britopian)

13. Source: Paving the way to Social Business, Bill Johnston (@BillJohnston)

14. Management
Business Models
Organizational Models
Innovation Processes
Change
Internal Collaboration
External Interaction
Technology
Governance
Culture
Mindset
Ideas

15. Sources
Social Power And The Coming Corporate Revolution, David Kirkpatrick
Open Leadership, Charlene Li
Empowered, John Bernoff and Ted Schadler
Social Business Imperative, Michael Brito
Paving the way to Social Business, Bill Johnston

16. Stefano Mizzella
PhD, Social Media Strategist @OpenKnowledge
stefano.mizzella@gmail.com
www.socialmediascape.org
@stefanomizzella
in/stefanomizzella