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P R O D U C T I N N O VAT I O N S T O RY T E L L I N G
C O N N E C T I N G W I T H Y O U R C O N S U M E R
P I X E L P O O...
C O M M O N LY H E A R D F R O M P R O D U C T M A R K E T E R S
Our consumers don’t fully understand our product
Our prod...
M A R K E T E R S , E N G I N E E R S
A N D D E S I G N E R S S P E N D
Y E A R S O F T H E I R L I V E S
C R E AT I N G A...
T H E P R O D U C T T U R N S O U T
A M A Z I N G .
I T I S B E A U T I F U L .
I T I S R E V O L U T I O N A RY A N D
H A...
Y O U R P R O D U C T H A S A N
I N N O VAT I O N S T O RY T O T E L L
Y O U R C O N S U M E R S .
A F T E R A L L , T H E...
Its your job as a marketer to
tell its story!
Storytelling helps close the
deal, encourages upsell,
and can make the custo...
H O W ?
T R A D I T I O N A L LY,
P R O D U C T
I N N O VAT I O N
S T O R I E S A R E
F O C U S E D O N
F E AT U R E S
Feature 1 - Revolutionary material
Feature 2 - Faster processor
Feature 3 - Bigger screen
Feature 4 - Enhanced software
E ...
B U T, I T S N O T J U S T A B O U T W H AT
Y O U R P R O D U C T F E AT U R E S A R E
I T S A B O U T H O W Y O U R P R O...
Benefit - Its easier and lighter to carry
Benefit - you charge it less often
Benefit - it organizes your life and saves yo...
Less charging - We reinvented the battery.
More comfortable - We revolutionized the fabric and material.
Its healthier - W...
B U T W E A L R E A D Y
K N O W T H I S , R I G H T ?
Innovations and their benefits are what allow brands to sell
products at higher price points.
The key word is sell.
As a m...
T E L L I N G A G R E AT I N N O VAT I O N S T O RY T O
A M A S S M A R K E T I S H A R D .
Consumers are in a hurry.
Cons...
T H E F O L L O W I N G A R E A F E W
E X A M P L E S O F G R E AT
P R O D U C T I N N O VAT I O N
S T O RY T E L L I N G
ADIDAS BOOST VIDEO

http://youtu.be/PE73KDDn658
S P E C I A L I Z E D B I K E S , F S R
S U S P E N S I O N
Innovative product, communicated in
terms of the benefits firs...
H U R L E Y I N N O VAT I O N V I D E O
http://pixel-pool.com/projects/product/phantom-fuse-short
3 M W E B S I T E F O R I T S D Y N E O N M AT E R I A L
http://solutions.3m.com/innovation/en_US/stories/conquering-mount...
A P P L E M A C B O O K
https://youtu.be/hajnEpCq5SE
T O T E L L A G R E AT S T O RY
F O R Y O U R P R O D U C T
F O C U S O N I T S B E N E F I T S
T I E T H E B E N E F I T S T O
Y O U R I N N O VAT I O N S
T H E N D E L I V E R Y O U R S T O RY
T O Y O U R A U D I E N C E W H E R E
T H E Y C O N S U M E C O N T E N T
5 T I P S T O C R E AT I N G A G R E AT
P R O D U C T I N N O VAT I O N S T O RY
#1 Make it simple, a product innovation story is not a list of product
features, but it is what your amazing product can d...
5 T I P S T O C R E AT I N G A G R E AT P R O D U C T
I N N O VAT I O N S T O RY
#2 The best stories are entertaining and ...
5 T I P S T O C R E AT I N G A G R E AT P R O D U C T
I N N O VAT I O N S T O RY
#3 Make the story easy to communicate on ...
5 T I P S T O C R E AT I N G A G R E AT P R O D U C T
I N N O VAT I O N S T O RY
#4 “Ultimately, it’s not the product itse...
5 T I P S T O C R E AT I N G A G R E AT P R O D U C T
I N N O VAT I O N S T O RY
#5 Be visual. We consume with our eyes fi...
If you’re ready to learn more about how product innovation storytelling from PixelPool
can help you and your brand, please...
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Product Innovation Storytelling - 5 tips to breakthrough to your consumers

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5 tips for telling your innovative product story. Products today are innovative and sometimes complex and consumers want to know immediately how products can benefit them, which makes marketing those products a challenge. The best brands such as Nike, Apple, Adidas and others know how to tell their brand stories.

Published in: Marketing
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  • DOWNLOAD THAT BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer that is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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Product Innovation Storytelling - 5 tips to breakthrough to your consumers

  1. P R O D U C T I N N O VAT I O N S T O RY T E L L I N G C O N N E C T I N G W I T H Y O U R C O N S U M E R P I X E L P O O L P R E S E N T S
  2. C O M M O N LY H E A R D F R O M P R O D U C T M A R K E T E R S Our consumers don’t fully understand our product Our product is too expensive - lets lower the price To consumers, our product looks like other, cheaper products Our product gets good reviews but only geeks seem to buy it Consumers can't see the cool stuff inside the product Our product has no media budget, so its going to fail Speeds, feeds and tech specs - how do I communicate all of it? Our product isn’t selling because it is complicated Our product is destined to be mediocre even though its cool
  3. M A R K E T E R S , E N G I N E E R S A N D D E S I G N E R S S P E N D Y E A R S O F T H E I R L I V E S C R E AT I N G A P R O D U C T
  4. T H E P R O D U C T T U R N S O U T A M A Z I N G . I T I S B E A U T I F U L . I T I S R E V O L U T I O N A RY A N D H A S A M A Z I N G F E AT U R E S A N D B E N E F I T S .
  5. Y O U R P R O D U C T H A S A N I N N O VAT I O N S T O RY T O T E L L Y O U R C O N S U M E R S . A F T E R A L L , T H E R E I S A R E A S O N W H Y S O M U C H R & D WA S S P E N T T O M A K E I T A M A Z I N G . I T K I C K S A S S , R I G H T ?
  6. Its your job as a marketer to tell its story! Storytelling helps close the deal, encourages upsell, and can make the customer feel good in the process.
  7. H O W ?
  8. T R A D I T I O N A L LY, P R O D U C T I N N O VAT I O N S T O R I E S A R E F O C U S E D O N F E AT U R E S
  9. Feature 1 - Revolutionary material Feature 2 - Faster processor Feature 3 - Bigger screen Feature 4 - Enhanced software E X A M P L E S O F F E AT U R E S
  10. B U T, I T S N O T J U S T A B O U T W H AT Y O U R P R O D U C T F E AT U R E S A R E I T S A B O U T H O W Y O U R P R O D U C T C A N B E N E F I T Y O U R C O N S U M E R
  11. Benefit - Its easier and lighter to carry Benefit - you charge it less often Benefit - it organizes your life and saves you time Benefit - its softer and lasts longer
  12. Less charging - We reinvented the battery. More comfortable - We revolutionized the fabric and material. Its healthier - We now only use organic ingredients. Its more useful - It learns your patterns and adjusts to your needs T I E T H E B E N E F I T T O T H E I N N O VAT I O N
  13. B U T W E A L R E A D Y K N O W T H I S , R I G H T ?
  14. Innovations and their benefits are what allow brands to sell products at higher price points. The key word is sell. As a marketer you must justify your position and price. You must sell the value to your consumer. Otherwise, you look like every product on the shelf.
  15. T E L L I N G A G R E AT I N N O VAT I O N S T O RY T O A M A S S M A R K E T I S H A R D . Consumers are in a hurry. Consumers want value (great for less) Consumers want to understand your story, quickly.
  16. T H E F O L L O W I N G A R E A F E W E X A M P L E S O F G R E AT P R O D U C T I N N O VAT I O N S T O RY T E L L I N G
  17. ADIDAS BOOST VIDEO
 http://youtu.be/PE73KDDn658
  18. S P E C I A L I Z E D B I K E S , F S R S U S P E N S I O N Innovative product, communicated in terms of the benefits first. Control, Comfort, Efficiency, etc. Then, a quote from one of their product experts talking about how he’s worked on it for years and what he’s designing it for.
  19. H U R L E Y I N N O VAT I O N V I D E O http://pixel-pool.com/projects/product/phantom-fuse-short
  20. 3 M W E B S I T E F O R I T S D Y N E O N M AT E R I A L http://solutions.3m.com/innovation/en_US/stories/conquering-mountains
  21. A P P L E M A C B O O K https://youtu.be/hajnEpCq5SE
  22. T O T E L L A G R E AT S T O RY F O R Y O U R P R O D U C T
  23. F O C U S O N I T S B E N E F I T S
  24. T I E T H E B E N E F I T S T O Y O U R I N N O VAT I O N S
  25. T H E N D E L I V E R Y O U R S T O RY T O Y O U R A U D I E N C E W H E R E T H E Y C O N S U M E C O N T E N T
  26. 5 T I P S T O C R E AT I N G A G R E AT P R O D U C T I N N O VAT I O N S T O RY
  27. #1 Make it simple, a product innovation story is not a list of product features, but it is what your amazing product can do for your consumer. Your product has 47 amazing things about it? Choose the best 3. 5 T I P S T O C R E AT I N G A G R E AT P R O D U C T I N N O VAT I O N S T O RY
  28. 5 T I P S T O C R E AT I N G A G R E AT P R O D U C T I N N O VAT I O N S T O RY #2 The best stories are entertaining and emotional. Tell your innovation story in a way that captures the heart of your audience. Use of visuals, music and motion will keep your audience engaged while learning about your product.
  29. 5 T I P S T O C R E AT I N G A G R E AT P R O D U C T I N N O VAT I O N S T O RY #3 Make the story easy to communicate on different mediums including digital, social, print and in store. Short videos and animations are great formats that can be used in many places. Creating a story that only works in a long form video is difficult to communicate in retail, for instance.
  30. 5 T I P S T O C R E AT I N G A G R E AT P R O D U C T I N N O VAT I O N S T O RY #4 “Ultimately, it’s not the product itself that’s inspiring. It’s what the customer is planning to do with it. That’s the story.” Glenn Condradt, VP Global Marketing at CoreMedia. Focus on what the product can do for your consumer.
  31. 5 T I P S T O C R E AT I N G A G R E AT P R O D U C T I N N O VAT I O N S T O RY #5 Be visual. We consume with our eyes first. Use of photo real CG is a great way to tell product innovation stories, because you have the freedom to show different layers or innovations.
  32. If you’re ready to learn more about how product innovation storytelling from PixelPool can help you and your brand, please reach out to us. We are a global studio that focuses on helping marketers and designers tell their brand stories, visually. http://www.pixel-pool.com
 email: us@pixel-pool.com F O R M O R E I N F O R M AT I O N *Other names and brands may be claimed as the property of others.

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