Taken from the Future of Web Design, San Francisco 2015 Conference. https://futureofwebdesign.com/san-francisco-2015/
Growth stage companies need to continue to be as innovative as they were as smaller startups - but how do you actually do it? How can product leaders and designers de-risk valuable new ideas and get the support required to actually execute? From the perspective of a product owner and a designer respectively, Audrey and Alexa will walk through how they ran an innovation team on a recent project. They'll discuss how they rallied a broader group of stakeholders around big and risky ideas, testing the limits of experimentation, and turning small-scale experimental code into real life features. Thinking big and executing in layers is the future of innovation. You will walk away with some easy methods to start launching experiments at your company, regardless of whether you come from a three-person startup or a huge corporation.