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Sunny with a Chance of Innovation: A How-To for Product Managers and Designers,, Audrey An & Alexa Roman

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Taken from the Future of Web Design, San Francisco 2015 Conference. https://futureofwebdesign.com/san-francisco-2015/

Growth stage companies need to continue to be as innovative as they were as smaller startups - but how do you actually do it? How can product leaders and designers de-risk valuable new ideas and get the support required to actually execute? From the perspective of a product owner and a designer respectively, Audrey and Alexa will walk through how they ran an innovation team on a recent project. They'll discuss how they rallied a broader group of stakeholders around big and risky ideas, testing the limits of experimentation, and turning small-scale experimental code into real life features. Thinking big and executing in layers is the future of innovation. You will walk away with some easy methods to start launching experiments at your company, regardless of whether you come from a three-person startup or a huge corporation.

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Sunny with a Chance of Innovation: A How-To for Product Managers and Designers,, Audrey An & Alexa Roman

  1. Sunny with a Chance of Innovation #FOWD San Francisco 2015
  2. Audrey An Alexa Roman @audreybeans @calexity
  3. @audreybeans @calexity#FOWD
  4. @audreybeans @calexity#FOWD Why are we talking about innovation?
  5. Source: Seattle Times
  6. @audreybeans @calexity#FOWD we think of it like weather
  7. @audreybeans @calexity#FOWD
  8. @audreybeans @calexity#FOWD fight corporate antibodies!
  9. @audreybeans @calexity#FOWD introducing new methods or solutions into an established space with a measurable impact.
  10. @audreybeans @calexity#FOWD How can product managers and designers innovate?
  11. @audreybeans @calexity#FOWD
  12. @audreybeans @calexity#FOWD goals and constraints
  13. @audreybeans @calexity#FOWD product managers Designers
  14. @audreybeans @calexity#FOWD product managers Designers
  15. @audreybeans @calexity#FOWD 1) Question, release, repeat 2) Nurture an experiment library 3) Create bridges and advocates
  16. @audreybeans @calexity#FOWD Question, release, repeat
  17. @audreybeans @calexity#FOWD Maintenance Story Experiment Story Experiment Metrics Chore Production Enhancement
  18. @audreybeans @calexity#FOWD Experiment Code Analytics WinnersUsers Production Code Optimizely
  19. @audreybeans @calexity#FOWD nurture an experiment library
  20. @audreybeans @calexity#FOWD What we’ve learned what we want to learn How we’ll learn it
  21. @audreybeans @calexity#FOWD High Impact High Effort Low Impact Low Effort
  22. @audreybeans @calexity#FOWD Create bridges and advocates
  23. Create a core team
  24. @audreybeans @calexity#FOWD product managers Designers
  25. @audreybeans @calexity#FOWD 1) prove your weight in gold 2) micro work, macro impact 3) answer the phone
  26. @audreybeans @calexity#FOWD prove your weight in gold
  27. @audreybeans @calexity#FOWD micro work, macro impact
  28. @audreybeans @calexity#FOWD answer the phone
  29. @audreybeans @calexity#FOWD
  30. @audreybeans @calexity#FOWD before after 5% 14%
  31. @audreybeans @calexity#FOWD INCREASE 180%
  32. @audreybeans @calexity#FOWD
  33. @audreybeans @calexity#FOWD back to the weather
  34. Source: AP
  35. @audreybeans @calexity#FOWD go forth and create a core team
  36. Source: Mobile Home Safety
  37. thank you

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