Hollywood Branded unlocks the 6 untapped secrets to create a successful celebrity driven event, and the impact of celebrity partnerships with consumers. Check our podcast episode at http://bit.ly/2qaTith

1. THE GROWING
POWER OF
SOCIAL WHY PAY
TO INVITE
CELEBRITIES TO
AN EVENT
+1.310.606.2030 | INFO@HOLLYWOODBRANDED.COM
HOLLYWOODBRANDED.COM

2. CELEBRITIES GET
MEDIA TO ATTEND
AND COVER THE
EVENT
Even when the brand does manage to
secure the celebrity, many brand
managers sabotage the process by not
being prepared with enough knowledge
up front to truly get expectations met at
the end of the day.
So make sure you are prepared and
know 100% what you want... before
you make the offer!

3. SOCIAL MEDIA
AWARENESS
Celebrities can impact their fan bases through social media and raise
awareness of the event.
Celebrities are PR friendly, providing content for public relations story
development.

4. Celebrity attendence helps prove to other celebrities that the event is red
carpety worthy. "Who else is coming" is often one of the first questions
asked by managers when trying to book.
And once recognizble names sign on, there is a higher chance other
celebrities who might think the event is cool... or who want some extra
publicity for themselves.
CELEBRITIES GET MORE (UNPAID) CELEBRITIES TO ATTEND

5. Before initial contact is made with a
celebrity, the brand manager needs to figure
out the overall plan, as without one securing
celebrities can become quite costly, take up
a lot of wasted time, and ruin executive’s
expectations.
For Example: Celebrities won’t ‘add-on’
aspects to their event attendance after the
offer is made without significantly raising
their fee. In the worst of cases, some poorly
planned activations have stirred up legal
issues and negative public attention.
Before reach out begins, brand managers
should ensure they have put together a plan.
BUT THERE ARE RISKS!

6. W A N T T O K N O W M O R E A B O U T
C E L E B R I T Y P A R T N E R S H I P S ?
C L I C K T H E N E X T B U T T O N B E L O W
S E T U P A F R E E
C O M P L I M E N T A R Y
C O N S U L T A T I O N A T
H O L L Y W O O D B R A N D E D . C O M / C H A T