Social Monarchs Business Plan

SOCIAL MONARCHS i
CONFIDENTIAL - DO NOT DISSEMINATE. This business plan contains confidential, trade-secret information and is shared only with the
understanding that you will not share its contents or ideas with third parties without the express written consent of the plan author.
Table of Contents
Executive Summary.....................................................................................1
Opportunity.........................................................................................................................................1
Expectations.......................................................................................................................................1
Opportunity ................................................................................................3
Problem & Solution .............................................................................................................................3
Target Market ...................................................................................................................................15
Competition......................................................................................................................................17
Execution .................................................................................................23
Marketing & Sales.............................................................................................................................23
Operations........................................................................................................................................24
Milestones & Metrics ........................................................................................................................24
Company ..................................................................................................26
Overview...........................................................................................................................................26
Team ...............................................................................................................................................26

SOCIAL MONARCHS 1
Executive Summary
Opportunity
Problem
Solution
Market
Competition
Why Us?
Expectations
Forecast
Financial Highlights by Year

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Financing Needed

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Opportunity
Problem & Solution
The Social Media Problem With Clients
The largest problem in my industry is that clients simply do not understand the true value of social media
or how to measure it. They ALL know they need it and most have tried it but have simply been burned with
no results. What makes Social Monarchs a unique firm is that I have personally spent over 5,000 research
hours, tried 100's of tools, have worked with nearly every industry that sales anything online or even just
branding people.
So where every other firm has the daily problem of proving themselves or trying to explain why social
media is helping them I am able to directly show them and they will be able to see the results in way of
business and bottomline revenue or even customers.
What also makes us special is I had a rare opportunity to move to Utah to expand my original form I
opened in Florida as there were 2 investors that believed in my model and my results. They happened to
be multi millionaires and virtually were like mayors of their city American Fork Utah.
They literally had a pipeline of 100's of customers wanting social media so badly that they shut down their
old SEO company and they came and found me and made me a partner of Iboom Media. What was
accomplished there was nothing short of miraculous. Besides the over 100 face to face meetings I was
thrown nearly every product in the book to try and sell from Sleep Apnea masks, to catheters, fitness
products, socks, shoes, supplements, Legal services, cosmetic surgery, dentists, chiropractors, HUGE
Craft beer festivals with 8000 people going, individual restaurants, furniture, kitchen appliances, globes,
Spring break tours, ecigarettes, African Safari tours the list literally goes on and on and on.
This enabled me to learn like no one else ever could. I was thrown 100's of thousands of dollars a month
to spend on facebook ads and learn every possible feature that marketers had available to them. From
traffic, to offers, lead generation, page like campaigns, boosting a post, video ads, carousel ads, how to
come up with creative images and headlines and most importantly I learned how to create the perfect

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target audiences or each client's originating from the clients data base of past current customers and then
also by adding a pixel on tier website for facebook to track.
It didn't matter if I was selling electronics or catheters I went at each one like a beast and because of that
I was able to develop and incredible sales and people ability at the same time as becoming literally one of
the best social media marketers in the Country and this is proven and backed by dozens of people who
themselves are ranked in Forbes, write for Forbes, host podcasts, huge CEO's for major corporations in
some cases over 200 million a year in sales.
I was able to assemble a body of work spanning back 7 years from becoming the business manager of
householdhacker and helping that channel become one of the largest in the world and doing all the
business deals to running the camera coming up with the ideas for the video writing the scripts and doing
the social media. To then becoming a seller on fiverr a microservices platform with over 4 million sellers
and within 6 months becoming the #1 seller with over 150 orders per day averaging $8 per order. It went
so well I hired other freelancers across the country just to help.
Those types of accomplishments make news and people started to notice and write abut me or ask to
interview me and I continued to excel and compiled well over 50 testimonials from very respected CEO's,
hosts, forbes writers nd even my own peers. We are social monarchs because no one else out there can
come close to touching my body of work and proven accomplishments and knowledge.
Some of those results can be seen here for client www.filstop.com an online grocery outsourced from
the Philippines directly to your door. Before I came into his world he was averaging 3k per month in online
sales. Since Dec 15th I have earned him over $150,000 spending only $13k
So nowadays you see cookie cutter social media specialists for $100 a month to manage all your accts
and ads and guess what THEY ALL FAIL and will always FAIL. So what we do is we have a specific plan of
action. A minimum of a $2,000 budget to start ideally $3,000 to start facebook set up, audience creation,
pixel set up and instagram at the minimum. I am able to close nearly every person I talk to 95% as they

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are referrals from very happy long term clients. Additionally we have an instagram service that is more or
less autopilot and we can ramp and scale at $150 per month per person from which I already have 60
people there. That usually leads to more services once they see the result.
Social Monarchs is the answer to the social media clowns and shiesters that have no business even
having a facebook account themselves, they lack credentials, passion, knowledge and most of all track
record.
SPENT $19k EARNED $157K
$8300 SPENT EARNED $41,080

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The Facts are simply this. Mo one can do what Social Monarchs can do. Until I am proven wrong and it has
been 8 years of challenges and having to prove myself over and over again. You see that is the easy part
for me just like this Facebook Success Story.
FACEBOOK ADS: Retargeting viewers to boost sales
FROOTHIE
Success Story
Retargeting viewers to boost sales
The online appliance store paired advanced targeting with offer claim ads to increase awareness
and sales of its JUISIR & Thermocook kitchen products, resulting in a 4.2X overall return on ad spend.
4.2X

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overall return on ad spend
9.5X
return on ad spend from website Custom Audiences
43%
lower cost per acquisition
Since launching the campaigns overall revenue spiked over 33% and nearly a 40% gain in unique users
over the prior 28 day period.

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Their Story
Froothie is one of the fastest growing global brands focusing on health and wellness products,
with over 100k Facebook followers and growing.
The exclusive distributor of Optimum – one of the most trusted kitchen appliances brands in USA and
around the world.
Froothie began from a small, simple idea to supply fruits, vegetables and equipment to local cafes and
juice bars.
As business grew they developed a stronger and deeper passion for promoting healthier food and drinks to
people and came up with the idea of getting more people involved in creating “Froothie”:
A healthy smoothie drink movement.

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As our idea evolved and grew, it has become our mission to help every household embark on a journey to
put their health first, making healthy food and drinks readily through our strategic partnership with
Optimum Appliances – a globally recognised blender and juicer company that produces some of the best
kitchen appliances on the market.
Today, our mission is simple and clear: Helping people lead a healthier lifestyle through using
our exclusive range of quality kitchen appliances by Optimum. We share our knowledge and tips on healthy
living through workshops, YouTube videos, our blog, various media outlets and strong strategic partners in
USA and abroad so you can eat healthily in a quick, easy and fun way.
Fueling a movement
Froothie wanted to increase online sales by promoting its brand and products to customers on Facebook.
Targeting previous website visitors and past engagers of video posts who didn't visit the website worked
great.
It had a significant contribution to the overall return on ad spend performance and it didn't take
a lot of work because they were using custom audiences.

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Revisiting potential buyers
Froothie ran offer claims on selected sale items to previous website visitors or people who previously
interacted with a video post, making them aware of the sale and that they had a certain time period to
purchase before the sale was over.
The ad featured a short video’of the product in action.
Froothie optimized the ad by adding interests based on each product ensuring it reached the right people
and targeted it to a 1% lookalike audience that was based on people who had previously visited the
products specific URL
Next, the Head Facebook advertiser Justin Matthew retargeted link ads to 2 separate audiences:
People who viewed at least 50% of the video but didn’t click through to the Froothie Website

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People who visited the website but didn’t make a purchase
Justin then developed these audiences using the Engagement Custom Audience tool.
For the first audience, Justin chose to build a list of people who had engaged with its Facebook ads.
For the second, Justin used the facebook pixel on its website to create a list of people who had visited.
A “Shop Now” call-to-action button directed people to the Froothie website where they could purchase thier
own Juisir at the new SALE price..
Products used: Offer Claims: Conversion Tracking: Custom Audiences: Lookalike Audiences
Goals: Drive Online Sales :Their Success :A powerful RESULT
FROOTHIE'S month-long campaign, which ran during May & June 2017, returned the following results:
5.2X overall return on ad spend or over 500%
9.5X return on ad spend from website Custom Audiences or over 950%
43% lower cost per acquisition for ad viewers retargeting campaign

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Justin Says:
"Facebook has become one of the major sources of revenue for Froothie because it offers the ability to
build deep, emotional relationships with consumers on a massive scale.
Plus Facebook's advanced targeting that lets you deliver tailored messages to different types of
customers."
Our Way
We will simply excel through superior service and teamwork. The best tools, the best training followed up
with the best results.
We offer services for virtually any digital marketing need. From Youtube, Facebook ads, instagram
marketing, twitter growth and ads, local business set up and verification, reputation control, lead
generation and consulting.
For Example Mark Fidelman The Leading Influencer Marketing CEO in the USA and also made the TOP 50
Top Social Media Managers Had THis To Say!
Be sure to listen around 35 seconds onward!
https://www.youtube.com/watch?v=uSuT4JtbTSI
Branding:
Social Media Branding is the Catalyst for it ALL!
Having something to say is only the beginning. Getting it heard. Priceless.
Great brands get overlooked and outperformed by smaller, savvier brands all the time

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Why?
The Golden Ratio
Per various reports, the majority of companies have it 180 degrees backwards. They spend 80% on
content and 20% on distribution and promotion. Yet, the “golden ratio” is 20% content development and
80% content distribution.
Creating great content is vital for every company today because people are hungry for smarter insights,
better references and thoughtful content, no matter the media. But that’s only 20% of your job. It’s the
relentless distribution that accounts for 80% of the work resulting in magic and traction. Personally, I have
experienced an unmatched skill set from my past agency who at that time were collectively the most
unstoppable force of nature I’ve had the honor of working with.”
Here is a shor clip on one of the most covteted branding minds today and his thoughts on the matter.
https://www.youtube.com/watch?v=GjbQq-igqyg
David Brier
Fast Company blogger, Branding Expert, Secret Weapon to Startups
To understand how to manage your Social Content Branding and presence, you have to understand some
important facts. Every day:
• Facebook has in excess of 4 billion shares
• Instagram and Flickr get 45 million photos uploaded
• WordPress entries get nearly half-a-million new ones created, every day
• So doing this backwards leaves you empty-handed, wondering why no interest? Why no bites? Why
no shares? Why no love?
But that’s just part of the barrier of entry.

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Eliminating the False Numbers
Some companies high-five when they see more “likes” and more “fans” but did you know 90% of
Facebook likes are fakes?
That’s where we come in.
Like a SWAT team, we isolate the target, eliminating fake followers, fake fans, fake everything and give
your social content and social branding the real attention it deserves, by real people, real followers, real
engagers.
We find the influencers, the channels, the scorned customers and the overlooked prospects who will read,
no, they’ll devour, your social media content and your social branding content.
Leveraging Your Brand’s Content
Ever wonder what the secret sauce is for smaller newbies to outperform the bigger companies with deep
pockets?
It’s the ability to navigate the often, tumultuous waters of content distribution and the people who are
seeking the information you’ve sweated over.
Packages
We have set packages available. However, everyone has different needs when it comes to branding,
growing your presence online, and social media marketing. At Social Monarchs we excel by working closely
and personally with each client in order to get them exactly what they need. That is why we offer
customized packages. Customized PRICING will be determined upon communication with client over the
phone or email.
If the set packages aren’t exactly what you are looking for, please contact us and ask about a customized
package. We will talk with you to figure out what we can do to best fulfill your needs, and we will work out
fair pricing according to what you want us to do.

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Social Monarchs offers a wide variety of services that you can choose from. One is social marketing. We
use all social media platforms to get your brand or product as much visibility as possible. You’ll get real
followers that give real engagement. Pinterest and Instagram are more visual and great for graphics, so we
utilize these platforms and many more to best mobilize traffic to your website. Another service we offer is
strategic consulting. Every niche is different. We do one on one consulting to ensure success for our
clients. We also offer competitor research. We track your competitors down on various social media
platforms, and see what we can do to outperform them. We can do planned posting, post content
creation, online reputation management, social presence development, and more. Contact us about a
customized package, and we will figure out with you exactly which of our services you are looking for and
what the cost should be.
Even if you are not sure what you need, contact us and we can help you find out!
REFUND POLICY: We are a month to month service and we do not force you to sign any long term
contract. We can either do what we say or not. If you are not satisfied with our service by the end of the
month we will work with you for free until you are satisfied or return your payment with no questions asked.
We will go up and above to make sure you are happy and satisfied if you ever want to cancel our
services.
Target Market
Target market ideally are small to mid sized companies from 5 to 50 employees although I do have
exceptions with thousands. Virtually everyone of these companies needs social media & is most likely
paying a firm or a person to handle it and 99% certain they are failing or simply being fooled by trickery of
data, or by saying we gained 8,000 likes this month!!! Where as Social Monarchs can say we spent $800
on direct conversion ads in Feb and we were able to get 42 sales and earn $4200 in sales that we know
of for certain.
LISTEN BOTTOM LINE IF YOUR WORKING WITH SOMEONE CHARGING LESS THEN $1500 You ARE
GETTING ROBBED.

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So every single Small or mid sized company can be a client which means we have the entire world in our
hands literally here. Once it becomes known you are good at social media referrals fly in like you wouldn't
believe. My biggest problem has always been not being able to keep up with the business I am offered
and and finding quality people.
We potentially have tens of millions of customers as a target demographic.
Now if you need more concrete examples here are just a handful of some testimonials from those small
and midsized companies. One thing I am proud of is in my 7 years in this industry I have never had a
single negative complaint. Actually the opposite.
SO whether I get an investor in the next 2 weeks or next 2 months it will happen.
Don't take my word for it take theirs:

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<iframe width="100%" height="300" scrolling="no" frameborder="no" allow="autoplay"
src="https://w.soundcloud.com/player/?url=https%3A//api.soundcloud.com/tracks/364693478&color=
%23ff5500&auto_play=false&hide_related=false&show_comments=true&show_user=true&show_reposts=
false&show_teaser=true&visual=true"></iframe>
Competition
Current alternatives
There are thousands of firms, agencies, or social media managers these days but once again my body of
work, reputation and results put us in the top 1 10th of 1 percent. If a firm were to approach me to work
for them as a manager and they have they offer me 250k a year to start because they know my value. I
turn them down every time. I am simply an entrepreneur and I have the knowledge to do what they are all
doing 100 times better. What I need is a team who believes in that idea and believes in me and my
abilities.
Most clients I get have already worked with 2,3,4 or even 5 different companies so at this point they are
pretty much negative about the whole experience but once I go over well did they set up your pixel, did they
upload your data, were you running offer claims, did they have the right target audience? etc etc and I find
out virtually every time they have no idea what I am even saying. Which is why I got into the industry in the

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1st place little did i know 7 years later it would actually be worse!!! So I would say no we truly do not have
any true competition but every day we wait we are taking chances.
I am also unconventional and think outside the box and I a mean OUTSIDE the box that combined with my
incredible knowledge of this industry and hands on experience with my sales and closing ability makes it a
very good company t get behind. I just need help from other SMART capable motivated people I am not
talking 15 dollar an hour guys here I am talking partners that will take a share of the equity of the
business then of course we will have our 10 dollar guys to help. So of course we have competition just
from the sheer amount of firms out there and the lies they throw up on their websites but once we get
client that will lead to 3 more then 3 more etc etc
Our Advantages & Skills That Set Us Apart
Over 60 Years Of Marketing Experience between the 3 partners.
Social Media Marketing is important for the online presence of your business. Good social marketing
companies can drastically increase your ROI. We will use our already viral pages to speed up the process
and get your content out there.
Social Marketing
How we use Social Media: Since Pinterest tends to lock in on the visual side of things (Reddit is largely
text based), it is the perfect place to seed your graphic. Pinterest also provides a link at the top of every
pin.
If you do this right people will have to click to your website in order to see the full graphic. Once they are
on your site, it is best to design the landing page around conversions and sharing.
Strategic Consulting
Every niche is different. Things that go viral in one area are not necessarily viral in another. For this
reason, one-on-one strategic consulting is necessary to ensure success. Social marketing companies
usually employ an array of experts, each trained in the social media aspect of a few different industries.

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Social Monarchs has social media experts that specialize in the viral promotion of lead generation
websites, blogs, e-commerce sites, local businesses, etc. Every business is different and when it comes
to social media marketing, there is no cookie cutter method that works every time. We have dealt with
Technology, Travel, Education, Personal Hygiene, Clothing, Photography, you name it.
Competitor Research
Chances are, your competitors are already doing it. We will look at those competitors see exactly what
they are doing or aren’t doing to better prepare your own social media campaign. We will track them on
Facebook, Twitter etc.
Timing, Planning & Carefully Posting
History and data tell us Facebook posts at 8PM EST on Monday have the best chance of going viral. Also,
posting to Reddit at 6am in the morning is optimal.
The main reason why many most social marketing companies are unable to produce results through social
media is from their lack of planning and data.
To get started with your page, consider finding memes or pictures that you think your audience would like.
Remember about the timing of your post. Many times a client will say, “Hey, this is a great graphic I made.
I am going to post it.”
We say WOAH, WOAH, bud, you’re at work. So are most of our clients let’s wait until after. Post on
Facebook after work ends, and a larger fraction of your fans will see it. Many people, including myself,
make a great post and can’t wait to get it out there. Problem is it’s 1am. Just wait!
Online Reputation Management
People trust brands that have a good online reputation. Often times, potential customers will visit a brands
Google+ page, Facebook page or online review sites to read what customers are saying. Online reputation
management focuses on a 24/7 analysis of your comments, tweets and messages:
• Making sure all negative and false reviews about your company are suppressed with positive
content
• Ensuring that all your website appears first for your branded keywords

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• Preventing competitors from writing false information and pursuing the takedown of any fake
material in a timely manner
• Writing press releases to help fill the search results with controllable content
Social Presence Development
Although most people think Twitter and Facebook seem to carry the vast majority of the social network
power, you may be surprised to learn that for many clients Tumblr, Google+ Instagram and Pinterest can
bring in 10 fold the traffic of Twitter or Fb.
List of Social Networks We Use:
• Twitter – Google uses data from Tweet Shares. Make sure to establish your twitter following.
• YouTube – Not only does Google own YouTube (which means they use it in rankings) but it is also
a great way to get traffic and visits.
• Pinterest – Pinterest links directly to your website in every pin, and it is ideal for info-graphic
submission and sharing.
• Tumblr – Providing that you don’t mind writing unique content first, Tumblr can be quite powerful
as links are contextual.
• Instagram – Instagram is no longer optional, it is owned by Facebook and its social media value is
immense.
• Visual.ly – This is one of the first places we go to share infographics, its a solid back-link and can
help viral seed visual graphics.
• Reddit – They are picky about spam, make sure to pick a good subreddit and have a powerful user
promote your content.
• Facebook – Facebook shares directly correlate to increased conversions. Its the biggest and the
best in terms of social value.
• Google+ – This is google’s own social network. They directly use the “plus” data in rankings.
• RebelMouse – RebelMouse is the equivalent of an international news website bringing the
opinions, perspectives and updates of the entire world into one place. RebelMouse does all of
this, but in a way that allows you to personally participate and relate to the specific content.
RebelMouse’s homepage allows you log in / sign up with Facebook, Instagram, Twitter, or
Google+. Don’t worry, that’s not the first four reasons to use RebelMouse. With four portals into

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the massively growing network, you can easily experience the promise they make from the very
beginning.
• Blogger – Blogger is free with better web exposure, complete brand control and design, support for
data outside linear date posts (static pages, label categories), external gadgets and jQuery
support
• Custom top level domain support
• Paid advertising
• Anonymous commenting
Content with a longer lifespan (Google+ content has a lifespan) and is indexed by non-Google search
engines we’re using Google+ for our company, but also for personal profiles as well.
We use Google Local Page, while we have a separate account with my name on it. The company page is
then linked to our Blogger website, taking advantage of the Google+ functional link in Blogger.
This has a few advantages: combined with the Google+ Page gadget in Blogger it adds rel=publisher data,
adds a social follow functionality (similar to Facebook’s Like Box), prompts for auto-sharing when you
submit your post, and in Google+ allows you to interact with people as your company and not as an
individual.
We share and re-share posts that my company has made on the blog, but it’s also a way for us to join
conversations, build up my personal Authority, and engage people that might read, share, and +1
our blog’s posts.
We’re able to take advantage of Authority, AuthorRank, PublisherRank, and PageRank, as well as make a
search engine friendly site that brings in visitors from far outside my circles, and brings them into my
Circles.
Flickr is good for hosting images. It’s also an awesome resource for finding CC images you can use on
your site.
If your Flickr account is popular, you might get quite a few people clicking the links back to your site. You
should create some pins on Pinterest for surfing.
Flickr is a very popular site which can drive people to your site and also helps for Image Optimization and
Social Signals to increase traffic.

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Social Media SEO
Many people focus on building links to increase their rankings, forgetting about the impact of Social Media
SEO. Search Engine Optimization is a natural process that has fundamental roots in Social Media.
As Google+ is greatly affecting SEO rankings, a powerful online social presence is important for any quality
business. New social media sites such as Pinterest offer a new take on the world of social media. Also
the older ones Tumblr is paramount for SEO
On these social outlets, you share the product that you offer. Making sure that you are on top of and
utilizing the latest in social media tools is the key to reaching your targeted audience
Analytics.
Using tools like Social Bakers we can show indepth reporting on followers, post interaction, when to post
and so much more. Here are a few of my own accounts.

SOCIAL MONARCHS 23
Execution
Marketing & Sales
Marketing Plan
I have had not to use conventional marketing methods to gain clients due to the name I built for myself
and referrals but if I did WOWOWOW it would be off the scales. I would simply do what I do for my own
clients facebook lead generation and we would be able to get as many leads as we could possibly want
day in day out probably 100 a day.
Social Media outreach combined with an email marketing campaign would be all we would need.
I already have ideas on the message logo and my audience. We are the premium product that gets the
best results, never gets lazy continues to innovate and create new ways to create measurable ROI.
Most clients will pay via paypal as that seems to work well for everyone and each client will have a
customized plan based on our original meeting or phone call and needs. I usually do not set up contracts
but would be open to starting a 3 month agreement minimum as there is a lot involved in set up the 1st
month. For some services they are simply recurring $100 to $200 per month subscriptions for instagram
and we could literally build 10,000 of these customers.
Sales Plan
When I get a referal I usually already know in my head that they will be a client. So I go in very confidently
listen to their needs and what hey have been through then I explain some of ehat I have seen and done
and usually send real world results from past or current customers along with an achievments and
accolades in social media document with what I have been abe to do.
From Forbes, Huffington Post, Business.com, Fast MOney, Agent Media, Crowdfire, Kred, Empire Avenue,
Jeff Bullas.com San Jose Mercury Times, Daily Dot and many more. Also Over 30 linkedin Testimonials
from very respected and well known CEOS and businessmen.

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I have also created an organic lead creation funnel through the use of my multiple instagram accounts that
brings in 4 to 7 leads per day without trying. So If i focused on that I could get those numbers up to
probably 20 a day for free. If we put $$ behind it 300 a day easy.
We will need a CRM to keep track of tasks and speak to each other live something like PODIO.com is good
for that
Operations
Locations & Facilities
This busniess is mobile if need be but bottomline we need a homebas and a central location. Nothing
large just a small 4 man office that has a conference room avilable for use then we can expand frmt here.
Luckily for us that is not a major issue and an office will only enhance tis 10 fold.
Technology
There are many tools used in this industry for example for instagram www.onlypult.com
Equipment & Tools
Milestones & Metrics
Milestones Table
Milestone Due Date Who's Responsible Details
Office April 01, 2018 All Of Us Small 4 man Office with
conference room
Website set up already
paid for
April 01, 2018 All of us Call godaddy
socialmonarchs.com
1 million Gross Revenue January 01, 2019 All Of US

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Key metrics

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Company
Overview
Ownership & Structure
As I started the business, have the accolades, reputation and achievements I will always maintain majority
equity but am open to sharing with two partners. Everyone else will be on salary with raises for
performance.
Most likely a limited-liability corporation (LLC) or partnership (LLP),
Company history
Team
Management team
Justin Matthew Founder
James Haydon President or CEO
Nathan Skogen Presient or CEO?
Advisors
I am open to investors if you trust them and think 100k influx of cash could speed us along a full year but
do not want to give up the farm to get it.

Social Monarchs Business Plan

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Social Monarchs Business Plan