1. Objective Brazil Market Place: Commercial Director Sales Manager Sales Consultant
Qualifications Summary / Areas of Expertise : Senior executive, with more than 22 years of market expertise in the
Industrial Lubricants to all segments with strong network to the automotive, autoparts, food grade, sugar cane, aerospace,
tools, HVA, air conditioners, machinery, tube & pipe, cans, die-casting, forging, stamping drawing, aluminun, stell,
bearings, and jobshops, along this career worked as Sales man, Product Manager, Sales Manager and Commercial
Director. Specialties: General Management, Business Development, International Business, Operations, Financial
Management, Organizational Leadership & Development, Strategic Business Plan, Sales Development, Customer
Relationships, Marketing Assessments, Market Research & analysis, Product Management, Pricing Analytics, New
Product Introduction, Customer Segmentation, Distribution channel, Team Management, Risk analysis, P&L ( Profitability).
Professional Background:
 Elaboration and implementation of the strategies for the commercial department this strategy includes sales
expansion through, sales team, distribution channels, partnership with OEM´s, alliances to each specific industrial
segment at the Braziil and South America, aligned with the company’s strategy.
 Reorganization of the sales department, implementation of procedures, process and policies, like a P&L and CRM
by sales channel, resulting in an effective follow-up and a gross margin growth from 28 to 45%.
 Redesigned organization and processes to optimize human resources utilization and strengthen leadership
position in Brazil, reducing operational costs in 15%, maintaining service level.
 Strong network and consultative and selling skills, being able to understand the customer´s business and needs,
selling the best solution to generate measurable value and results.
 Attending industry exhibitions, organizing seminars and product demonstrations, and trainnings.
 Developing market insight; continuously collecting information on market trends, competitive products, pricing,
customer needs and business opportunities, attending local and international sales meetings on a regular basis.
Professional Experience:
Started as Operational Manager, in charge at the follow sectors: Commercial Production Laboratory and Quality.
After 1.5 years, the company objectives have been achieved, after several´s actions implemented, the major
improvements where, recovery the gross margin from 24% to 45%, increased net sales 15% compared to previus year
and decreasing internal costs at 30%, Leading this team, my big challenge was to change the people mind and have entire
people focused on the same goal, new procedures, process, trainnings and hard policies was implemented.
Working with a national portifolio products from :
Brazil: IORGA ( Lubrificants, Metalworking fluids, Cleaners, Protectives, Net Oils, Straight Oils and greases ).
International portifolio products from the follow countries:
France: CONDAT - metalworking fluids, stamping Drawing and wire fluids. - IKV - special greases and lubricants
Spain: BRUGROLAS - metalworking fluids, special greases and special lubricants.
Japan: KYODO YUSHI - Special lubricants - USA : CIMCOOL – metalworking fluids “ blend project”
Multinational company based in the US, with locations in more than 26 countries, Brazil gross sales US$ 25 million under
my responsabilitie usd $ 10.5 million, leading sales team also accumulated the management of Brazil distribution, working
mainly in the automotive, cans, tube&pipe, die-casting and auto-parts segments with more than 350 active
customers,reporting results directly to the Brazil Quaker Board and USA. Active participation in planning of the global
strategy for the Auto market, through the best practices implementation, my territory achieved additional US$1.2 million
turnover.Actions implemented as Strategic Management : * Quarterly Sales Forecast ( production support) *Freight costs
control *Analysis and Control of free samples to trials *P&L by sales channel *Trainning to add value to the sales
Intelligence in Sales: * Sales Promotion focus on volum sold *Trainning Sales Tean to Negotiations * Projects “Time line”

2. Milacron Fluids Division, an global company based in Ohio USA, with more than 129 years of global market began its
activities in Brazil, started as Commercial Manager, and after demonstrating excellent results, I was invited to be
Commercial Director, being in my responsibility every operation Brazil. In 2007 coordinated the local production of soluble
synthetic products, obtaining rapid gain in market share, growth of net sales by 128% in 2007, 122% in 2008 and 89% in
2009, noting that out of ten. 2009 Quaker bought the Brazil operation.
Brazil Distributor from Milacron Fluids Division, headquartered in São Paulo, working in sales, service, import and resale
of Milacron products, complete range of fluids for machining, stamping, special protective, cleaners and hydraulic beyond
full line of abrasive grinding wheels.
As Technical Seller acted performing sales and developments with Valenite & Widia tooling products from USA. Started
as Sales Man and after that, working as Product Manager, under my responsabilities was to develop new lines of products
that could add "high performance" value and the tooling. I obtained great acknowledgement of the process in the field and
success with the products manufactured by Milacron Products Division, line CIMFORM Abrasives and Line CIMCOOL
fluids, in my management 22 sales channels.
Education and Trainning:
• Marketing at UNIP, 2012
• Mechanical Engineer at FEI , 1992
• Technical Methods and Manufacturing Process at FEI, 1991.
• Technical Administration at Technical School Anchieta, 1984.
International Travel :
United States, Canada, Argentina, Uruguai, Paraguay, Venezuela,Chile, Colonbia, Mexico, Spain, Netherlands,France
all related to work and training concerned to the area of operation and global conference meetings.
Complementary Courses:
•Leadership and Customers Management Trainning,Quaker University,2012.
•Turning and Milling, SecoTools, 2011 •Trainning Quaker Products Line , 2009.
•Global Conference on Industrial Fluids, Milacron EUA (Orlando), 2008 • and (Amsterdan), 2007.
• How to Read Balance Sheets and Accounts, Ernst & Young - Milacron USA (Ohio) , 2006.
•Upper Management, Milacron USA (Ohio), 2005 •Global Conference, Milacron Mexico (Queretaro),2004.
•Stamping Drawing Fluids, Milacron Canada (Burlington), 2002 •Cleaners, Milacron Canada (Burlington),2001.
•Grinding System Engineers Advanced Trainning, Milacron USA (Ohio), 2000 • and Waste Treatment (Ohio),1999.
•Advanced Trainning on Metalworking Fluids and Cimform Abrasives, Cincinnati Milacron USA (Ohio), 1996 and 1995
Language :
Portuguese : Native English : Fluent Spanish : Fluent
Skills and social human skills:
Good comunication - Excelent team work and people managemet - Pro-activity - Critical thinking - Analytical skills
Technical skills - Adaptability and Flexibility - Initiative - Persistence - Professional Ethics - Integrity Initiative Leadership
Attention to Detail – Achievement / Effort - Integrity - Innovation - Cooperation - Stress Tolerance - Analytical Thinking
Independence - Self Control - Social Orientation.
Thechnical skills and expertise:
Strong know-how and experience in various manufacturing processes, 22 years of experience in the Metalworking
market place with strong skills and competence for technical and commercial projects, Highly Motivated Generate
Results.
Skills and Computer Skills:
Windows environment : office package: Excel, PPT, Word, JDE, CAD
** Please feel free to contact me regarding any further information **