1. Robert Frick
713 Woodcreek Court Columbia, South Carolina 29212
Robertfrick2001@gmail.com
803-354-1738
Career Summary:
During my 20 year career, I remain energetic in managing a diverse product portfolio, being the voice of the customer for new product opportunities, and interfacing with inter-company departments. Along with my years of experience, my strong written and verbal communication skills continue to build trust and credibility in the market.
Experience:
Standard Motor Products - 2012 to Present
Senior Product Marketing Manager
Responsibilities/Results:
Standard Motor Products is a leading independent manufacturer, distributor and marketer of replacement parts for motor vehicles in the automotive aftermarket industry, with an increasing focus on the original equipment and original equipment service markets.
Responsibilities include develop and implement marketing plans aimed at supporting new product placement in assigned sales regions, meeting directly with customer accounts, conducting technical and sales training, webinars, identify, research, and introduce data information consisting of competitive features and benefits, competitive interchanges, produce marketing materials aimed at gaining market share, pricing data on competitors, analyze market trends and competitor data to forecast pricing models.
-Spearheaded annual sales and marketing plans for competitive advantage for our TPMS (tire pressure monitoring systems) products.
Product line growth of 141% ($7M to $16.8M)
Led a product commonization effort for vehicle sensor coverage resulting in an increase to 98.1% in 2014 (72% in 2012)
Voice of Customer program established 8 new competitive interchanges (1 in 2012)
-Championed and implemented launch plans for new products.
US strategic partner market growth for 2014 increased 132% YOY ($7M to $16.2M)
Canadian strategic partner market growth for 2013 increased by 827% YOY ($65K to $602K)
Experience:
Schrader International - 2007-2012
Southeast Regional Sales Manager

2. Responsibilities/Results:
Schrader International is a global leader in the design and manufacture of valve, mechanical and electronic system components and sensing technologies.
Worked cross-functionally with Product development, Marketing, Engineering, and Sales teams to execute timely, quality product launches and initiatives throughout the US and the Caribbean. Education and promotion of Schrader’s industry innovations, patented and programmable replacement TPMS sensor (EZ-sensor), as well as the complete Schrader TPMS portfolio, air compressors and accessories, and other supportive product lines.
-Responsible for sales and profits in Southeast US and Caribbean.
Sales increased by 10%+ YOY from 2007-2012 ($500 million)
Increased shop sales from $13,676 to $36,348 per year per location (approx 17,000)
-Partnered with Marketing communications to formulate sustainable value propositions and messaging product development and implementation.
Voice of Customer program increased air compressor product line by 21SKUs (42 to 63)
Co-branded 12 different products (NAPA, Tire Kingdom, AutoZone, etc)
Field testing of sensors for compatibility and function (400 different M/M/Y vehicles)
Experience:
District Sales Manager - 2004-2006
Genuine Parts Company (NAPA)
Responsibilities/Results: Genuine Parts Company (GPC) is a service organization engaged in the distribution of automotive replacement parts, industrial replacement parts, office products and electrical/electronic materials throughout the United States, Canada and Mexico. Responsibilities include sales calls on NAPA Auto Parts Stores, their respective end-user customers and other major/regional accounts.
-District Sales Manager for South Carolina and eastern Georgia
District Manager of the Year for Southeast Region – 2006
-Developed go-to-market strategies and plans to sell, promote, and market NAPA’s complete line of Tools and Equipment.
Distribution Center Tools and Equipment 2006 sales increased by 104% YOY ($1.4M to $2.8M)

3. Experience:
Area Manager - 2000-2004
Caterpillar (Power Generation)
Responsibilities/Results:
Caterpillar’s Electric Power Division, is a leading, global supplier of complete electric power generation solutions. Cat power plants range in output from 2 to more than 200 MW and utilize highly efficient medium-speed reciprocating engine technology.
-Review project proposals, plan time frames, funding limitations, procedures for accomplishing project, staffing requirements, and allotment of available resources to various phases of project. Review all procurement options, specification compliance, project budget requirements, and project schedule. Respond to Caterpillar dealership engineer’s inquiries of expected completion dates and/or modifications/changes.
-Increased product stocking levels by 53% at 12 Caterpillar dealerships in Northeast US
Implemented 16 Caterpillar dealership go-to-market plans with GMs and Engineers
-Product launches and managed the cross-functional implementation
Launched four new power generation lines in 2001
Demonstrated experience managing 38 projects involving technical teams within budgetary and schedule constraints
Experience:
Operations and General Manager - 1996-2000
Keebler Cookie Company
Responsibilities/Results: Keebler is the second largest cookie and cracker manufacturer in the United States with annual net sales of $2.0 billion and a 24.2% share of the U.S. cookie and cracker market. -Responsible, as Operations/General Manager, for organizational effectiveness, organizational leadership, risk management, P&L, accounts payable, payroll, managing the organizations HR, helping and creating organizational and program budgets, hiring, training, and day-to-day operations.
Developed and deployed annual business plan with key metrics for customer loyalty, service turnaround times, revenue, and profitability
Improved sanitation ratings to consistently rank 98% or higher
Improved employee relations with ride-alongs, driver feedback, and warehouse layout

4. -Responsible for customer and client service
Revised routing of 612 customer locations to reduce delivery times per week
Developed OS&D program to reduce shortage to less than 0.04%
Experience:
Buyer – 1990-1996
Golden State Foods
Responsibilities/Results:
Golden State Foods is a leading US foodservice company that is a primary supplier for McDonald's restaurants with products including beef patties, buns, ketchup, and mayonnaise. It distributes goods to more than 20,000 quick-service eateries from nearly 30 distribution centers.
-Responsible for negotiating, sourcing, problem solving, utilize sound business judgment and vendor management for all food products supplied to McDonald restaurant locations in South Carolina.
Continually identify and determine optimum sources of supply.
Reduced shrinkage/spoilage of fresh fruits and vegetables to less than 2%.
Established logistical procedures to facilitate product arrival and reduce shortages to 0.003
Education:
UND - Lake Region
BA, Marketing and Management
Groups:
Tire Industry Association - Board of Directors
2011 – Present
MAP/AMRA – Committee Member
2009 - Present