3. Duncan Chiropractic Group has been helping people improve their quality of life
since 2004. They have the training and experience needed to effectively and safely
treat a variety of injuries and conditions in people of all ages.
The mission of Duncan Chiropractic Group is to exceed the health care needs of
patients, in and around Livingston County, by providing the highest quality medical
care, equipment, and services. They respect the rights of their patients and are ded-
icated to providing excellent customer service. They ensure that members of their
team receive ongoing education so that they are knowledgeable about the latest care
techniques and technology and are able to serve patients by surpassing industry
standards.
The office recently moved to a facility 5X larger than their previous and added a fifth
doctor to staff - all apart of their plans to expand their care 5X. With the move, the
office also added a Braincore Training Clinic which treats ADD/ADHD, depression,
anxiety, and fibromyalgia without medication or pain. The new space also added
Experience Group Fitness and Sauna Club for patients and the community to be a
part of. The office also created Experience Weight Loss Clinic which has high-end
treatments and the only Verju laser in Michigan.
My role as marketing assistant included all aspects of the office. I was involved in
marketing for Duncan, Experience Fitness, Experience Weight Loss, and Braincore
Training. My design skills were stretched as I did work for all of the offices as well.
I was also in charge of all of the event planning for the months that I was there. I
learned valuable skills about marketing, business management, design, event
planning, time management, organization and more during my time spent at DCG.
4. Goal:
To bring patients back to the office
Target audience:
Patients who haven’t been to the office in more than three months but have been in
the last year
Method:
Targeted Facebook post. First collected the emails from database of patients,
created an audience of those emails on Facebook, created a post that was both
informative and intrusive to their timeline. The post was personalized and went to the
timeline of those patients who haven’t been to the office for a while. Patients could
then come in to the office, mention the Facebook ad and receive two tickets to the
local movie theater (where Duncan Chiropractic Group advertises).
STALKER REACTIVATION STRATEGY
JUNE AUGUST
5. Father’s
Day
Raffle
win DAD 4 tickets to a Tigers Game!
<< forget the tie >>
1raffleticketwhenyoushowusapictureofdad![oldorcurrent]
10 raffle tickets when you refer a new patient!
Drawing friday 6/13
TASKS:
Idea generation - how to celebrate fathers day with our patients
Determine the most effective marketing strategies
Post on Facebook to inform patients of the raffle
Put flyers around the office and a raffle jar at the front desk
Draw and inform the winner the Friday before Father’s Day
6. AXIS AFTER HOURS MEETING
Axis is a group a part of the Brighton Chamber of Commerce for young business
people. They hold meetings to encourage networking. This event was held at our new
office and served as a way to promote our business as well as share Dr. Duncan’s
story of being a young businessman himself.
TASKS:
Main event coordinator –
-Connected with Brighton Chamber of Commerce to plan the event
-Partnered with Axis member John Boylen to figure out event details
Where – DCG Conference Room
Timeline of Events
What would be at the event
-Designed and produced marketing flyers for the event - used by chamber
members, our office and on social media
-Designed and produced event schedule flyer
-Finalized details throughout the planning process and last minute for the event
-Event set up
8336 Hilton Rd. Brighton MI 48114
The event is indoors - Umbrella service will be avaliable in the event of rain
Complimentary snacks & drinks will be provided
Please park in the Comerica Bank lot
Networking and Cash Food Truck provided by the Wooden Spoon
Dr. Eric Duncan - a young professional’s success story
Duncan Chiropractic Group guided tours
Wine tasting with sommelier Paul Hannah
Great times with great people5:30 – 7:30ish
6:40
6:15
6:05
5:30 – 6:00
5:30pm
BRIGHTONYOUNGPROFESSIONALS
AFTER HOURS
Name Tag
WEDNESDAY,JUNE185:30–7:30PM
BRIGHTONYOUNGPROFESSIONALS
AFTER HOURS
SPONSOREDBY:
8336 HILTON RD. BRIGHTON MI 48114
BRINGBUSINESSCARDS,ANAPPETITEANDBEREADYTOMIX&MINGLE
FREEWINETASTING&CASHFOODTRUCK
JOIN US TO TOUR DUNCAN CHIROPRACTIC GROUP’S NEW STATE-OF-THE-ART FACILITIES
AND NETWORK WITH OTHER YOUNG BUSINESS LEADERS FROM THE COMMUNITY.
DR. ERIC DUNCAN WILL BE SPEAKING ABOUT HIS JOURNEY TO BUSINESS SUCCESS
AND HIS UNIQUE VISION FOR HIS PATIENTS AND HIS PRACTICE.
>PROVIDEDBY:
7. IS YOUR SWING CAUSING
YOU PAIN?
HILTON RD. BRIGHTON (810) 225-2288||
SPECIALIZING IN
NECK AND LOWER
BACK PAIN
HOME OF THE:
PAIN FREE
GOLF SWING DOCTORS
Partnered with Brighton Chamber of
Commerce for their annual Golf Classic.
DCG was the sponsor for the longest
drive and had a table on the 17th hole
to market to the golfers.
TASKS:
Main event Coordinator-
-Connected with Brighton Chamber of
Commerce to finalize all details of being
a sponsor and participating in the day
-Organized details for the day of the
event
-Set up of display table
-Day of face-to-face marketing with
participating golfers
-Designed and produced a flyer to
market specifically to golfers
THE GREATER BRIGHTON AREA CHAMBER OF COMMERCE GOLF OUTING
LONGEST DRIVE SPONSOR AT
Designed and produced different flyers to be used at golf
outings that highlight our doctor’s ability to help the pain
caused by their golf swing.
Specific marketing to people who suffer from back pain
made worse by their swing.
GOLF PAIN FLYER
Dr. Mike Hilton DC, CSCS
DETROIT ATHLETIC CLUB.. ..
Your Club Chiropractor
Chiro SPORTS MED Therapy..
Is your swing
causing you
PAIN?
TRANQUILITY SPA (313) 442 - 1062||
now accepting new patients every monday
8. CHRISTMAS IN JULY
at
FOR EVERY NEW PATIENT THAT WE SEE THIS MONTH,
WE ARE DONATING $40 TO THE ANN ARBOR RONALD MCDONALD HOUSE!!
celebratewithus
FOR EVERY CURRENT PATIENT VISIT, WE ARE DONATING $1
CHRISTMAS
IN
JULY
HELP US REACH OUR GOAL OF DONATING
$10,000 BY THE END OF THE MONTH!
at
CHOOSE AN ORNAMENT (OR 2) OFF THE TREE
PLEASE BRING THE GIFTS UNWRAPPED!
THE GIFTS MUST BE NEW -
THEY CANNOT BE USED OR PREVIOUSLY OWNED
TheGivingTree
RETURN WITH THE GIFT AT YOUR NEXT VISIT
OR BEFORE JULY 31ST
CHRISTMAS
IN
JULY
With the recent move to a new office, DCG wanted to have a grand opening. Instead
of just holding a one day event, we planned an entire month of celebration. For the en-
tire month of July we partnered with the Ronald McDonald House of Ann Arbor to raise
$10,000 and donate items off of their wish list. Our office was decorated, Christmas
music was in the air, employees wore red shoes and Santa was on our roof.
TASKS:
Main event coordinator -
-Hire a professional decorating team to decorate the entire office for Christmas
-Coordinate with the Ronald McDonald House
-Design all marketing promotions
-Design all flyers to go around the office
-Post on social media to inform patients of the celebration
-Wrote and delivered press release to local media
9. For Immediate Release
Duncan Chiropractic Group
8336 Hilton Rd. Brighton MI 48114
810.225.2288
Duncan Chiropractic Group Celebrates Grand Opening with a Month of Giving
Raising $10,000 for Ann Arbor’s Ronald McDonald House
Brighton, MI: In celebration of Christmas in July, Duncan Chiropractic Group (DCG) will be donating
$10,000 and hundreds of wish list items to the Ronald McDonald House of Ann Arbor. The office is dec-
orated for the holiday, Christmas music is ringing in the air, employees are wearing red shoes, Santa is
on the roof and patients are excitedly participating in giving. The month celebrates the group’s recent
move into a space five times larger than their previous, their addition of a fifth doctor to the staff and
their expansion of services that benefit patients. The Grand Opening and ribbon cutting for the new
facility will bring patients together and send Dr. Duncan into a cold dunk tank on “Christmas Eve” - July
24th
.
In regards to the reason behind the giving, DCG owner Dr. Eric Duncan said, “Many charities are over-
whelmed around Christmas time in December yet are forgotten about in the summer and funds often
run low. We thought this would be a good way to help those in need, because a child can get sick any-
time of the year – we want to support the Ronald McDonald House so they can, in turn, support fami-
lies when they need it most.”
The office sees over 140 patients every day and for the entire month DCG will donate $1 for every visit
and $40 for every new patient visit. Patients have the opportunity to give by bringing items from of
the Ronald McDonald House “wish list” to leave under the tree or by giving monetarily. The final cel-
ebration will be the Grand Opening featuring snowfall, a visit from Santa, “dunk Duncan” and three
grand prize drawings for patients in attendance.
About Duncan Chiropractic Group:
Duncan Chiropractic Group has been helping people improve their quality of life since 2004. The mis-
sion of DCG is to exceed the health care needs of their patients, in and around Livingston County, by
providing the highest quality medical care, equipment, and services. For four consecutive years, DCG
has been voted #1 chiropractor in Livingston County by local residents. Their most recent goal is to
expand their practice 5X with the intention of helping more people in and around their area.
###
For more information:
Sophie Welch
810.335.8679
sophie@dcgstaff.com
Duncanchiropracticgroup.com
10. “CHRISTMAS EVE” GRAND OPENING
peppermint
white wine
martinis
HOLIDAY
DRINKS
Frozen[SNOWFLAKES&POPCORN]
photo booth
Slushies
[SLUSHYSTAR]
snowflake cutting
TACO BARSalsarita’s Fresh Cantina
at
PLACE IN PRIZE BOX OF YOUR CHOICE
EntertoWin!FILL OUT ONE ENTRY TICKET
{PLEASE PRINT CLEARLY}
CHRISTMAS
IN
JULY
YOU MUST BE PRESENT AT OUR GRAND OPENING
ON JULY 24TH TO CLAIM YOUR PRIZE
* *ANY GUEST YOU BRING TO THE GRAND OPENING WILL BE ENTERED AS WELL
Our official Grand Opening party and
ribbon cutting was held on July 24th and
was referred to as Christmas Eve. The
night included a taco bar, photobooth,
dunk tank, slushies, drinks, Santa, Christ-
mas carols, Frozen and grand prize
drawings.
TASKS:
Main event coordinator-
-Design all advertisements for event
-Organize grand prize drawings
-Post on social media
-Design all material for the event
-Create event itinerary
-Hire bartender
-Rent dunk tank, slushie machine, pop-
corn machine
-Coordinate catering and Christmas
cookie ordering
-Organize all details for the night
-Event set up
11. FOUR CARD DAY
ITS CARD DAY4ASK THE DOCTORS
44
Marketing VIA Referrals
On Four Card Day, doctors handed each patient 4 business cards with a special
offer for a $17 exam on the back and asked them to hand them out to their friends.
This is a different way to try and reach more people with the hopes that patients
want to refer the office and a offer that will be enticing to the people being referred.
TASKS:
Create new business cards with offer printed on the back
Design flyers to inform patients to “ask the doctors”
Prepare details for the day including office decoration
LOGO DESIGN
THLETE
SERVICES
PROFESSIONALCAREFOREVERYDAYATHLETES
Logo design for Dr. Hilton’s new side business
The office’s plans to expand 5X larger and help 5X more people was
overhauled this summer when Dr. Duncan announced his plans to grow the
practice 10X. This is the design for the new 10X promotion.
12. DCG ADVERTISEMENT DESIGN
FMS:
FUNCTIONAL
MOVEMENT
SCREENING
FREE
evaluation
set up a customized plan
to get feeling better!
WONDERINGWHATYOU
CANDOATHOME?
We work with your doctor to relieve your pain.
AND MORE...
MONDAY - FRIDAY 8:30AM - 7:00PM
810.225.2288
8336 HILTON RD. SUITE 100 BRIGHTON MI 48114
Dr. Eric Duncan DC
Dr. Michael Hilton DC, CSCS
Dr. Kevin Michalak DC
Dr. Bradford Jamnik DC
Dr. Ryan Madigan DC
15. Design advertisments
Social Media Advertisement
Facebook - specific audience targeting
Instagram
FREE PARKINGLOT FITNESS PARTY
8336 HILTON RD BRIGHTON MI 48114 . 810.225.2288 EXPERIENCEBRIGHTON.COM.
I
MYGYM
Name:
Address:
How did you hear about us?
Home:
Cell:
Designed lead/ referral card
16. COACHING SESSION
ONE-ON-ONE EVALUATION
BODY WRAP
3 BODY WRAPS
EXERCISE WITH OXYGEN
SAUNA
WHOLE BODY VIBRATION
6 SESSIONS OF CELLULITE
9 SESSIONS OF CONTOURING
12 SESSIONS OF CONTOURING
VERJÚ
$60.00
$125.00
$85.00
$199.00
$20.00
$30.00
$900.00
$1900.00
$2900.00
experienceweightloss.com
810.355.8622
WEI G HT L SSO INILC C
WEI G HT L SSO INILC C
$20.00
LOSE 4”-14” IN ONE HOUR
TASKS:
Revamped the Experience Weight
Loss Clinic Logo
Designed Price flyer
Revamped weight loss brochure
