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Maximizing Your Connection to theCommunity through AdvertisingCreate a Buzz Using Word of MouthMarketingMay 23, 2012
Advertising Connect with your  target audience Build lasting  relationships/bran  d loyalty                       EARNED...
Create a buzz byproviding excellentcustomer service
Create a buzzon your
Create a buzz in socialnetworking world
Create a buzzin the media
Createa buzzwithelectedofficials
Createa buzzat communityevents
Rules of the Game Who is target audience? What do you want them to  do? What is your message?                      EARN...
Track the Buzz Google Analytics Facebook Insights Twitter Influence Google Alerts Bit.ly Customer Feedback   EARNED ...
We know theimportance ofmarketing, promotionand telling our story.
Im a bit of a P. T. Barnum. Imake stars out of everyone.Donald Trump
We have family cookouts…
A 5K Run/Walk
June 4, 2011- we celebratedthe opening of our newdowntown health center
We invited the community, localgovernment, State and Federal officialsand of course our patients.
As we celebrated Opening theDoor to Health Care for All…
We had a beautiful, state of theart new health center to showoff
But…our real story is the people          we serve  So we hired a journalistic photographer to help tell their stories
We told our patient’s stories
We displayed these stories:                                                In one of our                                  ...
Partnered with the Prosecutors Office, DHS andcelebrated the opening of the Child AdvocacyCenter inside the Center for Fam...
We invite the community to celebrateEVERYTHING we are doing!    The Jackson High School Based Health Center opening
The Tooth Fairy visited forNational Dental Health day andthe local television station cameto do an interview
Even Dentists know they mustkeep their teeth clean
Partnerships highlighted   Opening of the Jackson High School Based Health Center
The partnership with the local Prosecutor’soffice and DHS for the opening of the ChildAdvocacy Center.
Celebrating our donorsCheck presentations
Informing our community
Billboards
Google Web Search resulted in the first eightfull pages for Center for Family Health   Center for Family Health - Opening...
M-Live Search: Results 1 to 15of about 29100 for Center forFamily Health, Jackson, MI   New Center for Family Health hea...
What we don’t have in common…
EGO
Video   http://youtu.be/lfDXsOyfuF8
Video   http://youtu.be/TQ1fnZlIQUU
Questions and Conclusion
Creating A Buzz with Word of Mouth Marketing
Creating A Buzz with Word of Mouth Marketing
Creating A Buzz with Word of Mouth Marketing
Creating A Buzz with Word of Mouth Marketing
Creating A Buzz with Word of Mouth Marketing
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Creating A Buzz with Word of Mouth Marketing

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Creating A Buzz with Word of Mouth Marketing

  1. 1. Maximizing Your Connection to theCommunity through AdvertisingCreate a Buzz Using Word of MouthMarketingMay 23, 2012
  2. 2. Advertising Connect with your target audience Build lasting relationships/bran d loyalty EARNED Get target audience to take action MEDIA
  3. 3. Create a buzz byproviding excellentcustomer service
  4. 4. Create a buzzon your
  5. 5. Create a buzz in socialnetworking world
  6. 6. Create a buzzin the media
  7. 7. Createa buzzwithelectedofficials
  8. 8. Createa buzzat communityevents
  9. 9. Rules of the Game Who is target audience? What do you want them to do? What is your message? EARNED MEDIA
  10. 10. Track the Buzz Google Analytics Facebook Insights Twitter Influence Google Alerts Bit.ly Customer Feedback EARNED MEDIA
  11. 11. We know theimportance ofmarketing, promotionand telling our story.
  12. 12. Im a bit of a P. T. Barnum. Imake stars out of everyone.Donald Trump
  13. 13. We have family cookouts…
  14. 14. A 5K Run/Walk
  15. 15. June 4, 2011- we celebratedthe opening of our newdowntown health center
  16. 16. We invited the community, localgovernment, State and Federal officialsand of course our patients.
  17. 17. As we celebrated Opening theDoor to Health Care for All…
  18. 18. We had a beautiful, state of theart new health center to showoff
  19. 19. But…our real story is the people we serve So we hired a journalistic photographer to help tell their stories
  20. 20. We told our patient’s stories
  21. 21. We displayed these stories: In one of our conference rooms In a public hallwayTo remind our community, guests, staff and board that we are here to serve people
  22. 22. Partnered with the Prosecutors Office, DHS andcelebrated the opening of the Child AdvocacyCenter inside the Center for Family Health.
  23. 23. We invite the community to celebrateEVERYTHING we are doing! The Jackson High School Based Health Center opening
  24. 24. The Tooth Fairy visited forNational Dental Health day andthe local television station cameto do an interview
  25. 25. Even Dentists know they mustkeep their teeth clean
  26. 26. Partnerships highlighted Opening of the Jackson High School Based Health Center
  27. 27. The partnership with the local Prosecutor’soffice and DHS for the opening of the ChildAdvocacy Center.
  28. 28. Celebrating our donorsCheck presentations
  29. 29. Informing our community
  30. 30. Billboards
  31. 31. Google Web Search resulted in the first eightfull pages for Center for Family Health Center for Family Health - Opening the door to health care for all www.centerforfamilyhealth.org/Cached - Similar You +1d this publicly. Undo Womens Health · Dental Care · School Health · Support Services · Pharmacy · HealthPay · Financial Services · Prescriptions. Providers. Pediatrics · Family ... Contact Us www.centerforfamilyhealth.org/locations/admin.html Contact Us · Photos & Videos · Mission & Vision ... Phone ... Dental www.centerforfamilyhealth.org/providers/dental.html Dr. Grover serves as a consultant to the national American Dental ... Job Openings www.centerforfamilyhealth.org/aboutcfh/postings.html Photos & Videos · Mission & Vision · Board of Directors · Leadership ... HealthPay www.centerforfamilyhealth.org/services/fin_HealthPay.html HealthPay is a program available to Center for Family Health ... Downtown Jackson www.centerforfamilyhealth.org/locations/dtn.html Our Downtown Jackson location offers a range of services ... Dental Care www.centerforfamilyhealth.org/services/dental.html The Center for Family Health provides mobile dental care to ... More results from centerforfamilyhealth.org » Places for Center for Family health near Jackson, MI Center For Family Health www.centerforfamilyhealth.org Place page 1024 Fleming Avenue Jackson (517) 787-4361 Center for Family Health www.centerforfamilyhealth.org Place page 505 N. Jackson Street Jackson (517) 748-5500
  32. 32. M-Live Search: Results 1 to 15of about 29100 for Center forFamily Health, Jackson, MI New Center for Family Health headquarters in downtown Jackson ... Jun 10, 2011 ... This project has been a joy from start to finish,” said the centers executive director, Molly Kaser. “It was worth the wait.” http://www.mlive.com/news/jackson/index.ssf/2011/06/post_128.html Jacksons Center for Family Health performs well in national health ... 4 days ago ... The findings are included in a report on 1200 community health centers by Kaiser Health News and USA Today. http://www.mlive.com/news/jackson/index.ssf/2012/04/jacksons_center_for_family_hea_3.html Center for Family Health Jobs & Employment Opportunities - MLive ... The Center for Family health is a federally qualified health center located in ... The Center for Family Health turns no patients away based on their ability to pay. http://jobs.mlive.com/jobs/da-employer-details-475683-center-for-family-health/ Jobs - Jackson, Michigan, United States - Center For Family Health ... Apr 11, 2012 ... Michigan Local Job Search with MLive.com - Browse for Jobs in Jackson, Michigan, United States for Center For Family Health. http://jobs.mlive.com/jobs/browse/location/US+MI+jackson/company_name/Center.for.Family.Health Nursing - Clinical Manager Jobs - Center For Family Health ... Michigan Local Job Search with MLive.com - Browse for Nursing Clinical Manager Jobs for Center For Family Health. http://jobs.mlive.com/jobs/browse/category/nursing_rn/jobtitle/Clinical.Manager/company_name/Cente... Center for Family Health in Jackson, Michigan 49202 - MLive.com Locate Center for Family Health in Jackson, Michigan 49202 - 517-784-9356. Get phone numbers, driving directions, maps, review, comments and more. http://businessfinder.mlive.com/1460514/Center-for-Family-Health-Jackson-MI Center for Family Health in Jackson, Michigan 49201 - MLive.com Locate Center for Family Health in Jackson, Michigan 49201 - 517-787-5970. Get phone numbers, driving directions, maps, review, comments and more. http://businessfinder.mlive.com/4868821/Center-for-Family-Health-Jackson-MI $10 million health facility to open doors this month in downtown ... Jun 4, 2011 ... Marsha Kreucher is amazed at how fast the Center for Family Health has grown beyond its original vision in the past 20 years. http://www.mlive.com/news/jackson/index.ssf/2011/06/10_million_health_facility_to.html CENTER FOR FAMILY HEALTH NORTHEAST HEALTH CENTER in ... Locate CENTER FOR FAMILY HEALTH NORTHEAST HEALTH CENTER in Jackson, Michigan 49201 - 517-748-5500. Get phone numbers, driving directions , ... http://businessfinder.mlive.com/14610444/CENTER-FOR-FAMILY-HEALTH-NORTHEAST-HEALTH-CENTER-Jackson-M... Administrative / Clerical - Jobs - Center For Family Health | Michigan ... Michigan Local Job Search with MLive.com - Browse for Administrative / Clerical Jobs for Center For Family Health.
  33. 33. What we don’t have in common…
  34. 34. EGO
  35. 35. Video http://youtu.be/lfDXsOyfuF8
  36. 36. Video http://youtu.be/TQ1fnZlIQUU
  37. 37. Questions and Conclusion

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