1. SUMMARY
ACCOMPLISHMENTS
WORK HISTORY
SONIA DHILLON
170 SUMACH STREET, TORONTO, ON M5A 0C3
H: 416 606 8389 | sonia.m.dhillon@gmail.com
Catering & Events Manager skilled in exceeding sales goals and company
expectations by expanding client base and maintaining high standards of customer
service.
40% sales increase year over year (2014-2015)
27% sales increase for 12 Catering locations under
my guidance (2012 to 2013)
30% sales increase year over year (2013-2014)
50% sales increase for Vancouver Downtown
location over 2 year period (2010-2012)
VERITY & GEORGE RESTAURANT
Private Dining Manager | 111 Queen Street East | September 2014 - Current
Sales success: Increased Private Dining Sales by 40% year over year
Work with SEO Marketing Group to manage search engines for Private Dining & Weddings to increase new
business
Assist with GEORGE Restaurant Marketing Events (wine maker dinners, fundraisers, Chef featured events
etc.)
Assist with Veritylink fundraising events & Member Exclusive Verity Programming Events
Negotiate and Book Restaurant Buyouts, Weddings, Executive Dinners etc.
SANDMAN SIGNATURE TORONTO AIRPORT HOTEL
Senior Catering Sales Manager | Etobicoke, ON | August 2013 - September 2014
Improved system for follow up and closing sales leads which resulted in a 30% growth year over year in
sales
Supported sales teams in other regions and ensure that their targets were achieved
Sourced new business and managed key accounts
Administration of proposals, contracts, sales tracking & invoicing
Hired & Developed the banquet & catering team
Managed guest room blocks related to catering functions
MOXIE'S RESTAURANTS LLP
Executive Banquet & Catering Manager | Toronto, ON | June 2012 - August 2013
Increased sales 27% year over year for all 12 catering locations
Responsible for sales and operations of 12 catering departments across the country
Traveled extensively to BC, AB, MB conducting store visits and customer site sales campaigns in each region,
home based in ON
Planned, organized and attended special events hosted by the corporate head office in 3 different
provinces - this included Annual Management Appreciation Parties, Golf Tournaments and Multiple

2. EDUCATION
Conferences
Involved in menu development, creation and implementation
Trained and developed Catering Managers across the country.
SANDMAN HOTEL & MOXIE'S DOWNTOWN VANCOUVER & VANCOUVER AIRPORT
Catering Sales & Banquet Manager | Richmond, BC | April 2010 - June 2012
Detailed events to meet all the needs of the client regarding food and beverage, service, budgets, audio
visual, room layouts, special requests, etc.
Coordinate all administration for 2 properties
EXECUTIVE HOTEL VINTAGE PARK
Catering Sales Manager | Vancouver, BC | January 2008 - April 2010
Was a strategic part of the hotel's sales and production of the 2010 Vancouver Olympics room allotments
with VANOC and third party event management companies as well as all food and beverage coordination
during the Olympics for these hotel clients·
Managed guest room bookings, room lists and reservations, working with conveners for guest room blocks
associated with events.
CARNIVAL CRUISE LINES
Store Promotions Manager & Jewelry Specialist | March 2006 - January 2008
Miami, Galveston, San Diego, New York, FL TX CA NY Executed sales promotions and conducted seminars -
required to demonstrate extensive product knowledge ·
Adapted easily to new environments and a team of people from a variety of countries while working in
different cities throughout North America and Central America ·
Consistently achieved set sales targets and goals.
BACHELOR OF ARTS
Kwantlen Polytechnic University
Richmond, BC | 2003