Jana Trout-Wacholz has over 25 years of experience in hotel and hospitality management. She has held general manager positions with several hotels and restaurants in Northern California, where she focused on growing revenue, reducing costs, improving customer satisfaction and developing staff. More recently, she has worked as an independent consultant, providing event management and strategic advisory services to organizations in the hospitality industry.

1. JANA TROUT-WACHOLZ Sebastopol, CA 95472  707.479.0775
janarwacholz@gmail.com  LinkedIn
HOTEL & HOSPITALITY GENERAL MANAGER
25+ years of designing and executing strategic revenue growth and customer satisfaction improvement initiatives
HIGHLIGHTS OF EXPERTISE
● Hands on General Hotel Management
● Restaurant Operations /Management
● P & L Accountability
● Cost Reduction
● Process Redesign / Change Management
● Safety Implementation & Compliance
● Multi-site Operations Management
● Event Management
● Advertising, Sales & Marketing
● Develop Member / Guest Benefits
● Customer / Guest Satisfaction
● Staff Development Programs
CAREER EXPERIENCE
SINGLER-ERNSTER, INC.
PRESIDENT (2014 to September 2017) Company Sold
Maximized profitability at eight Round Table Pizza restaurants by enhancing staff performance,
service quality, financial and resource management practices.
♦ Increased each restaurant’s regulatory compliance record by educating management teams
on HR and labor relations standards adherence best practices. Including health inspections,
ABC compliance and training and franchising compliance.
♦ Customized business plans and operational plans to ensure the accomplishment of annual
growth objectives at each restaurant.
♦ Developed wine education plan and proper service training for staff to increase wine sales.
♦ Successfully negotiated and achieved the sale of individual restaurants for owner. This
included working with realtors, lenders, mortgage company and landlords; overseeing tax
returns; release of ABC licensing; and business closure process.
CONSULTANT (2006 to Present)
Built a strong reputation as a subject matter expert regarding hospitality, event management, and
business general management resulting in a strong client roster of hotels, schools, non-profit
organizations, associations, events and festivals.
♦ Event Services Plus (September 2017 – Current) – Daily Management of small golf cart
company. Produced policies and procedures, P & L management, day to day operation
assessment and revamp
♦ Sonoma County Office of Education – Regional Occupational Programs Hospitality class
curriculum development and implementation.
♦ California Artisan Cheese Festival – Development and coordination all aspects of multi-day
food and beverage festival.
♦ Sonoma County Lodging Association Chefs of Tomorrow – Coordination of pre-event
sponsor participation, partnering of restaurant chefs with school hospitality programs, and
hands on day of event management, set-up and execution.
♦ Russian River Valley Wine Growers Grape to Glass – Full service event management of
three-day event showcasing wines, vineyards and wine country experience to consumers.
continued…

2. WILD OAK SADDLE CLUB
GENERAL MANAGER (2010 to 2014)
Cultivated the operation of an innovative proprietary membership club by centralizing all
member relations/retention, operations, facilitates and financial management processes to have a
comprehensive view of all business successes and areas for improvement.
♦ Increased company growth by equipping the Board of Directors with detailed operations
and financial reporting to determine how best to adjust internal operations to achieve
performance objectives.
♦ Expanded into a core corporate leadership role by participating on all short and long-term
strategic business planning committees.
♦ Motivated the entire organization to adopt an aggressive business plan to streamline
internal operations to achieve cost savings and greater profitability.
♦ Generated member excitement and better retention following the redesign of the food menu,
adding monthly wine tasting menus and adding special member events better utilizing
member resources.
♦ Redesigned employee job responsibilities maximizing staff skills to better meet job
requirements and align to fit member needs. Developed guest services training program.
♦ Positioned the company for strong long-term growth by revamping the core business
strategies for member acquisition and retention with an added focus on increasing a
younger demographic profile.
♦ Initiated outside events to include destination weddings, polo events, Equestrian events,
Meet & Greets and social member events.
BODEGA BAY LODGE & SPA
GENERAL MANAGER (2000 to 2006)
Achieved consistent growth and profitability while directing a multi-million dollar luxury hotel
with 84 guestrooms/suites, a 40-seat restaurant, spa and 4,000 square feet banquet/meeting space.
♦ Attained service consistency by effectively educating staff on company policies and industry
standards.
♦ Cultivated strong sales by designing engagement marketing and advertising plans.
EL DORADO HOTEL AND PIATTI RISTORANTE
GENERAL MANAGER (1989 to 1999)
Promoted into the GM position in 1995 after achieving strong profitability and growth for the 30-
room hotel and 200-seat restaurant.
♦ Achieved a net profit increase of 60 percent in 5 years by introducing a metrics-based
performance culture that motivated staff and management around accomplishing and
exceeding growth goals.
EDUCATION & CREDENTIALS
ACCOUNTING DEGREE
Heald Business College
TEACHING CREDENTIAL
Humboldt State University – Designated Subject Teaching Credential (Hospitality)
CERTIFICATION
Sonoma State University – Human Resources Certificate
California Food Handler Certification
eTips Gaming Certification