The document discusses operating Vietnamese games in China. It outlines the large China market with 20-35% growth and over $9.2 billion in online game revenues, more than 60% coming from MMOGs. It discusses choosing the Tencent Qzone platform, the importance of data analysis and localization for user interface, pricing, and gifts. Key lessons are to consider the local culture and pricing models to succeed in China.

1. Operating Vietnamese
Games in China
Chris Liu
Head of China Department

2. China Market

3. Contents:
1.The China Market
2.Platforms in China: Why we chose Tencent
3.Data Analysis: Boring but Essential
4.Localization: VIP, Popups, and Gifts
5.Lessons Learned

4. US$9.2 billion

5. Quick Points
• 20-35% Growth, internet penetration ~33%
• Micro-client games: less than 50MB, compared to more than
1GB for a typical client-based game.
• Web games: This segment was expected to hit over US$1
billion in 2013, from US$800 million last year.
• More than 60% of China’s online games revenues
comes from MMOGs
Challenges
• Difficult to enter
• Aging populating
• Cut-throat competition

6. Platforms
Social Game
• Tencent Qzone: 500million
• Sina Weibo Games: 60 million
• Renren: 150 million
• Kaixin:130 million
Web-game
• Duowan, 4399,
3366,17173

7. We chose Tencent Qzone

9. Data Analysis
New Install paying rate
1-30 day churn rate
New VIP and paying rate

10. Localization-User Interface

11. • Fertilizer pricing
• New Pet design

12. VIP, Pop-ups & Gifts
• Daily Sign-in
• Online gift
• VIP by level

13. Important lessons
Super Fish food
Chinagame: Pay (0.5RMB)
MyFish: None
Breed fish
Chinagame Normal: pay Special: pay
MyFish- Normal: free Warrior: pay
Extend Fish Life
Chinagame : 4 RMB
MyFish: Fish lives forever
Super Fish Food/ Banana
Chinagame : 0.5 RMB for 12 hours
Sky Garden: 0.2 RMB for 72 hours

14. Marketing
• Baidu Web Union
• Tencent GDT

15. 6 Points to get you started
• Pricing
• User Interface
• Functions: Popups, marriage, gifts, help
friend pay
• Local Culture
• Data Analysis
• VIP

16. Quick Points
• 20-35% Growth, internet penetration ~33%
• Micro-client games: less than 50MB, compared to more than
1GB for a typical client-based game..
• Web games: This segment was expected to hit over US$1
billion in 2013, from US$800 million last year.
• More than 60% of China’s online games revenues
comes from MMOGs
Challenges
• Difficult to enter
• Aging populating
• Cutthroat competition