Maintaining longevity of sns game

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Maintaining longevity of sns game

  1. 1. By FireBat Studio NhựtNM, Game Design Specialist Maintaining longevity of an SNS game (based on Sky Garden)
  2. 2. • History • Statistics • 7 techniques to Maintaining longevity of the Sky Garden game • Achievements Main contents
  3. 3. History
  4. 4. • Heading towards farming for its popularity to ZingMe users. • Success of many farming games out there. • Start: 04/2010 • Closed beta: 08/2010 • Open beta: 12/2010
  5. 5. • Incident on 5/2011: server error, data saved >80%. • 8, 9, 10/2011: Sky Garden greatly affected by the outbreak of new games on Zingme. • 11/2011: Standing up of Sky Garden up to now.
  6. 6. Statistics
  7. 7. • Total users: 9,479,170 • TOP on ZingMe (27/6/2012) • 100 updated versions during 20 months running
  8. 8. Revenue chart
  9. 9. Tips and tricks that help Sky Garden “live long”
  10. 10. Build short-term and long-term objectives
  11. 11. • Level up to open new floor; Achieve beautiful plants and pot plants with terrific features. • Reaching each group of levels unlocks a new exciting feature: – Golden Chicken laying Golden Eggs at level 45 – The Golden Castle can be built from level 120 – Achievements – What’s next? The Golden Castle with a brand new gameplay
  12. 12. A lot of features to keep users busy
  13. 13. • Addictive mini games: – Pika-Mây – Paper Scissor Hammer – Zombies Smasher • Users keep coming back for Loyalty Gifts. • Rewards for adding a lot of friends.
  14. 14. Community build up
  15. 15. • Prioritizing to build a huge community group from the very beginning. – Official channel. – Fan clubs. • Hosting offline competitions: pot design, idea contribution... • Sponsoring rewards even for competitions made by fans.
  16. 16. Responsive support
  17. 17. • Slogan “Games by Gamers”, always listen to users and change to adapt to users’ needs. (Ex: The Magic Bean) • TOP 100 brings VIP users to hall of fame and special care. • Diversified supporting channel.
  18. 18. Create new events and new emotions
  19. 19. • Luck controls every activity • New and creative events
  20. 20. Change look and feel
  21. 21. • Bring new feelings to users; • Oriented to more casual and friendly features.
  22. 22. Create value in game
  23. 23. • Super pots, ultra pots, extremely challenging to collect. • A market place for PvP trading. • Price fixed by users and agreed by users. • Users can sell those items they do not need.
  24. 24. Sky Garden overseas
  25. 25. •At the end of 2011, Sky Garden was successfully exported to 3 social networks :QQ Zone and Weibo(China) and Yahoo Mobage(Japan). •Sky Garden won the Sao Khue Award in 2011. •More than 3million users per month in China.

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