Diving Deep into South East
Asia’s Gaming Market
Looking deeper into the
opportunities
Presented :
Robin Sagacious Ng
Head of International Business
Asiasoft Corporation PCL

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Presentation Summary
• About Asiasoft
• Understanding South East Asia
• PC Online Gaming Prospects in SEA
• Mobile Gaming Prospects in SEA
• The Next Wave to catch
• Look before you Jump

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ASIASOFT
Leading Game Publisher in SEA
14 Years
6 Countries
1000+ Staff
56 Games
80m gamer base

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ASIASOFT
ASIASOFT's core business engages the industry with publishing
services for online, web and mobile games.
A decade of distribution experiences for boxset games, Blizzard's partner
in South East Asia.
Playpark.com enables partners to self-publish their titles, with ease of
access to payment, marketing & community, services.

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Understanding South East Asia
• 11 Countries
• 630,000,000
Population Size
• 195,000,000
Internet Users
• 162,000,000
social network users
• 689,000,000
Mobile Subscriptions

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Understanding South East Asia
Market is generally segmentized into mature and
emerging areas. The terms coined as Big 6 and Small
5, based on technological advancement or GDP.

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Understanding South East Asia
Countries Population Internet Mobile Subs Mobile
Social
Urban Vs
Rural
Indonesia 254.2m 72.7m 281.9m 52m 51% : 49%
Philippines 105.7m 37.6m 107.1m 24m 49% : 51%
Vietnam 92.5m 35.1m 134.1m 17m 31% : 69%
Thailand 67.4m 23.9m 84.1m 22m 34% : 66%
Malaysia 29.6m 19.2m 41.3m 13m 73% : 27%
Singapore 5.5m 3.9m 8.0m 2.8m 100% : 0%
Total 544.9m 192.4m 656.5m 130.8m
The Big 6 are fast growing markets in the internet and
mobile, space with better synergy and vast social
opportunities in SEA.
Source : we are social

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Understanding South East Asia
The population in South East Asia is generally young, where over 70% of
the people in emerging countries are age 34 and below.

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Understanding South East Asia
Social
Network
User Base
Facebook 140m registered users
Google+ 56m registered users
Youtube 45m unique visitors
monthly
Twitter 22m registered users
The absence of a strong localized social
networking service drives SEA online
users to global social networking sites.
The growth of UCG in SEA has been
tremendous and each country has its
own specific channels and access in
each major social networks which are
localized.

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Understanding South East Asia

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Understanding South East Asia
South East Asia is moving towards an era of digital-dependance and
content driven communities. The demand is higher than global average
in sight of cross-culture influnces and data network accessibility.

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Mobile Gaming Prospects in SEA

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PC Online Gaming Prospects in SEA
The PC online gaming market is growing at a slower pace, overshadowed
by the rapid boom of unified mobile app networks complimenting both
gaming and lifestyle (i.e. conveniences), trends.
PC Online Games Revenue by Country
Countries 2012 2013e 2014e
Indonesia $88.1m $110.1m $136.5m
Philippines $43.9m $53.3m $66.5m
Vietnam $219.6m $253.0m $291.0m
Thailand $133.0m $158.1m $183.0m
Malaysia $44.1m $54.1m $66.5m
Singapore $31.0m $34.0m $37.0m
Total $559.6m $662.5m $778.0m
Source : Niko Partners

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PC Online Gaming Prospects in SEA
PC online games remains dominant in a huge part of gamers' life in SEA
especially with ages between 15 to 25 years. These are the prime years
where interests to gaming retains higher committment.
PC Online Gamers by Country
Countries 2012 2013e 2014e
Indonesia 19.63m 22.75m 26.00m
Philippines 21.00m 24.96m 28.72m
Vietnam 15.65m 17.25m 19.00m
Thailand 8.12m 9.04m 9.97m
Malaysia 7.62m 8.70m 9.90m
Singapore 1.53m 1.66m 1.80m
Total 73.7m 84.4m 95.4m
Source : Niko Partners

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PC Online Gaming Prospects in SEA
Changing Trends in PC Online Games
Esports is the in-thing!
• FPS games can hit 100,000 ccu
• MOBA games can hit 70,000 ccu
• Sports games can hit 40,000 ccu
• Active users is about 3 to 4 times
of ccu
• Team-based group fuels the
growth of eSports. (e.g.
Cybercafes)
* CCU : Concurrent Users

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PC Online Gaming Prospects in SEA
• Will mobile games replace PC online games?
• Each market is on its own
• High barriers and cost of market entry
• Saturated market
• Understanding the local needs

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Mobile Gaming Prospects in SEA

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Mobile Gaming Prospects in SEA
689,000,000
Mobile Subscriptions
BUT how many smart
devices are there actually?

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Mobile Gaming Prospects in SEA

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Mobile Gaming Prospects in SEA
Android Versus Apple
• Captures more than 60% of
market
• Fueled by low cost OEM phones
• User base is mid to low income
• Championed by Samsung
• High user base, low revenue
• Captures 30% or less of market
• Expensive phone in SEA
• User base is mid to high income
• Apple branding is a prestige
• High revenue, low user base

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Mobile Gaming Prospects in SEA
SEA market is worth more than USD30m a month in total revenue from the
official app stores. The above only constitutes the credit card market. Less than
10% of users has credit cards.

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Mobile Gaming Prospects in SEA
SEA
Appstores
$360m
SEA
Market Potential
$1.8b ???
Market size potential is at least 3 to 5 times bigger than the current
appstores revenue combined. Note that only a minority of the gamers
has credit cards. Tapping on local 3rd party payment system and
operator billing will see the potential maximized.

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Mobile Gaming Prospects in SEA
Platform Wars
Messaging Platforms + Official Appstores + Mobile
Operators + 3rd Party Game Platform + Facebook

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The Next Wave to catch

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Look before you jump

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Look before you jump
• SEA is a melting pot where East and
West meets.
• 6 Countries, 6 Languages, 6 Cultures
• Finding where the money is

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Contacting Us!
International Business Department
Asiasoft Corporation PCL
E: ibd@asiasoftsea.net
Asiasoft is a online and mobile games publisher with
a strong deep rooted establishment in SEA for more
than 14 years with a gamer base of over 80m.
If you are keen to explore publishing in SEA, feel free
to drop me a mail or message.
Contacting Me!

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Robin Sagacious Ng
Asiasoft Corporation PCL
E: robin.ng@asiagroup.net
Skype: dweeteng