OGDC2012 Operating Vietnamese Games In China_Mr.Liu C Christopher
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Presentation in OGDC 2012 organized by VNG Corp.
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OGDC2012 Operating Vietnamese Games In China_Mr.Liu C Christopher
- 1. Operating Vietnamese Games in China Chris Liu Head of China Department
- 2. China Market
- 3. Contents: 1.The China Market 2.Platforms in China: Why we chose Tencent 3.Data Analysis: Boring but Essential 4.Localization: VIP, Popups, and Gifts 5.Lessons Learned
- 5. Quick Points • 20-35% Growth, internet penetration ~33% • Micro-client games: less than 50MB, compared to more than 1GB for a typical client-based game. • Web games: This segment was expected to hit over US$1 billion in 2013, from US$800 million last year. • More than 60% of China’s online games revenues comes from MMOGs Challenges • Difficult to enter • Aging populating • Cut-throat competition
- 6. Platforms Social Game • Tencent Qzone: 500million • Sina Weibo Games: 60 million • Renren: 150 million • Kaixin:130 million Web-game • Duowan, 4399, 3366,17173
- 7. We chose Tencent Qzone
- 9. Data Analysis New VIP and paying rate New Install paying rate 1-30 day churn rate
- 11. • Fertilizer pricing • New Pet design
- 12. VIP, Pop-ups & Gifts • Daily Sign-in • Online gift • VIP by level
- 13. Important lessons Super Fish food Chinagame: Pay (0.5RMB) MyFish: None Breed fish Chinagame Normal: pay Special: pay MyFish- Normal: free Warrior: pay Extend Fish Life Chinagame : 4 RMB MyFish: Fish lives forever Super Fish Food/ Banana Chinagame : 0.5 RMB for 12 hours Sky Garden: 0.2 RMB for 72 hours
- 14. Marketing • Baidu Web Union • Tencent GDT
- 15. 6 Points to get you started • Pricing • User Interface • Functions: Popups, marriage, gifts, help friend pay • Local Culture • Data Analysis • VIP
- 16. Quick Points • 20-35% Growth, internet penetration ~33% • Micro-client games: less than 50MB, compared to more than 1GB for a typical client-based game.. • Web games: This segment was expected to hit over US$1 billion in 2013, from US$800 million last year. • More than 60% of China’s online games revenues comes from MMOGs Challenges • Difficult to enter • Aging populating • Cutthroat competition