2. Hello everyone, my name is Sommer Havens, I
was born and raised in Ohio. I was raised by my
grandparents on a 33-acre farm that was 20
minutes from the nearest town. In 2013 I became a
state-tested nurse’s aide; my passion has always
been to help others. I am a very positive and
outspoken person who will not hesitate to tell you
how I feel. I am also very music orientated and it’s
incorporated into all of my everyday tasks. My
current goals are to complete my bachelor’s
degree in business entertainment and to gain
knowledge on various subjects while doing so.
Hello Identity
3. PROFESSION
Potential Job Titles:
• Music Therapist
• Photographer
• Disc Jockey
Girl next door-This archetype is
described as having developed
solid values, being down-to-earth,
accessible, hardworking, and nice.
Our goal is to relate, belong, be
accepted, and accept others. Our
fear is to be left out or to leave
anyone behind and to be judged.
[BROAD OCCUPATION] for [INDUSTRY/MARKET]
4. [CATEGORY of PEOPLE]
TARGET AUDIENCE
Martha Webster
Outreach Plan:
• One way I plan on trying to make contact is to look up
their LinkedIn pro
fi
le
• My
fi
rst method of communication would be to try
and e-mail him.
• I will follow up within a day or two so I don't seem
over persistent.
MT-BC
Outreach Plan:
• I would like to prepare a list of questions about her
personal photography style.
• I always start with an e-mail so I can easily explain
myself through words.
• I will follow up within a day or two so I don't seem
over persistent.
Kim Ha
ff
ey
Anne Reed Outreach Plan:
• I would like to do more research on music therapists
and how music can connect to a person.
• I always start with an e-mail so I can easily explain
myself through words.
• I will follow up within a day or two so I don't seem
over persistent.
MT-BC Supervising musical
therapist
MA MT-BC
5. GOALS
Short Term: (Immediately After Graduation, 2024)
• My short-term goal is to continue to make my
own personal brand. This will be done through
social media and my LinkedIn pro
fi
le.
Mid Term: (2024-2034)
• My mid-term goal is to continue my musical
journey by applying to the Ohio University of
Athens and auditioning for the music degree
program.
Long Term: (2034-2039)
• My long-term goal is to have completed my
master's degree in business entertainment. I will
complete this task by taking the required
courses provided by FullSail University
6. SKILLS ANALYSIS
Notable Skills & Current Pro
fi
ciencies:
Notable Skills REQUIRED in TRADE & Current Pro
fi
ciencies:
Electronic mail software — Email software
SOFT
HARD
Novice / Adept / Expert
Internet browser software — Web browser
software
Novice / Adept / Expert
Music or sound editing software — Avid
Technology Pro Tools
Novice / Adept / Expert
O
ffi
ce suite software — Microsoft O
ffi
ce Novice / Adept / Expert
Time Management — Managing one's own
time and the time of others.
SOFT
HARD
Novice / Adept / Expert
Instructing — Teaching others how to do
something.
Novice / Adept / Expert
Negotiation — Bringing others together
and trying to reconcile di
ff
erences.
Novice / Adept / Expert
Service Orientation — Actively looking for
ways to help people.
Novice / Adept / Expert
7. As an aspiring music therapist from Ohio who is a
skilled and certi
fi
ed nurses’ aide, I want to be able
to provide comprehensive music therapy to address
the needs of patients and their families. To support
the units and departments in an e
ff
ective way that
supports the treatment plans in a respectful and
digni
fi
ed way.
PROMISE
8. CREDENTIALS
Work Experience:
• State Tested Nurses Aide
• Home health aide
• With First Aide and CPR training
Education:
• Completed high school in 2014 at Philo
high school and also graduated with
nurse’s aide certi
fi
cate form Mid-East
career and Technology center
• Business Entertainment bachelor degree at Full Sail University (Exp. 2024)
Awards:
• Trained other aides for 4 years
• An employee of the month in 2018 at
Autumn Healthcare
Picture Relevant
to Your Industry
Goes Here
9. COMPETITION
Anne Reed
Education:
• Anne Reed, MT-BC is a Board
Certi
fi
ed Music Therapist
and is currently the Interim
Chair for the Center. She
graduated from Baldwin
Wallace College in 1988.
Leadership Experience:
• Anne joined the music therapy department at The
Music Settlement in 1989, where she served as a
sta
ff
music therapist, sta
ff
supervisor, and
internship supervisor.
• In 2005, Anne left TMS and accepted a position with
Beech Brook, where she served as the Music
Therapy Program Manager for nine years
Skills and Pro
fi
ciencies:
• Aside from her administrative responsibilities, she
conducts individual music therapy sessions with
children and adults having multiple disabilities
such as attention de
fi
cit disorder, cerebral palsy,
spina bi
fi
da, epilepsy, apraxia of speech, and
autism.
Sommer Havens
Overall Online Presence:
• Anne Reed has very many connections and her
internet presence is massive everything is in
relation to her and what she does for a living. She
has a professional headshot on her pro
fi
le. No
social media pro
fi
les were visible.
Education:
• Completed high school in 2014 at Philo high school.
I graduated with my nurse’s aide certi
fi
cate form
Mid-East CTC.
• Business Entertainment, at Full Sail University (Exp.
2024)
Leadership Experience:
• Trained other aides for 4 years
• Was employee of the month in 2018
Skills and Pro
fi
ciencies:
• Active Listening — Giving full attention to what
other people are saying, taking time to understand
the points being made, asking questions as
appropriate, and not interrupting at inappropriate
times.
• Service Orientation — Actively looking for ways to
help people.
Overall Online Presence:
• My overall internet presence is very minimal hardly
anything is actually associated with me. I do not
have a professional head shot and my social media
is very private and not found on google.
Industry Experience
• State Tested Nurses Aide
• Home health aide
• With First Aide and CPR training
10. COMPETITION
Maddison Leggette
Noteworthy Experience
:
• Disk Jocke
y
• Grammy U Membe
r
• Production Staff
Sommer Havens
HEADSHOT
Industry Experience:
• Artist Relations Intern Fusion and
Co LLC Internship
• Junior A&R Estabrook Road
Records
• Mobile Expert (T-Mobile)
• Sales Consultant (Foot Locker)
Education:
• Full Sail University Masters's degree in
Entertainment Business
• Stevenson University
• Western School Of Technology
Skills and Pro
fi
ciencies:
• Leadership
• English
Overall Online Presence:
• Maddison Leggette has a very extensive online
presence, she also has a personal LinkedIn pro
fi
le
with a personal headshot and many articles that
are in regards to her basketball life on the college
campus.
Skills and Pro
fi
ciencies:
• Active Listening — Giving full attention to what
other people are saying, taking time to understand
the points being made, asking questions as
appropriate, and not interrupting at inappropriate
times.
• Service Orientation — Actively looking for ways to
help people.
Overall Online Presence:
• My overall internet presence is very minimal hardly
anything is actually associated with me. I do not
have a professional headshot and my social media
is very private and not found on google.
Industry Experience
• State Tested Nurses Aide
• Home health aide
• With First Aide and CPR training
Education:
• Completed high school in 2014 at Philo high school.
I graduated with my nurse’s aide certi
fi
cate form
Mid-East CTC.
• Business Entertainment, at Full Sail University (Exp.
2024)
Awards:
• Trained other aides for 4 years
• An employee of the month in 2018 at Autumn
Healthcare
11. BRAND POSITION
As an aspiring music therapist who is experienced as
a certi
fi
ed nurse’s aide from Ohio; with some
knowledge and experience in the entertainment
business industry. Along with some skills in music
and sound editing software, and the Microsoft O
ffi
ce
Suite. I hope to provide music in a way that helps
those in need. To include those with disabilities, to
improve their quality of life with respect and dignity.
“THE BEST FRIEND”
12. NETWORKING &
MARKETING
Industry Events & Organizations
• AMTA 2022 Annual Conference
• Monday, October 17, 2022 - Sunday, October 23, 2022
• Hyatt Regency E Coastline Dr. Jacksonville, FL, 32202 of
event or professional organization
• National Music therapy day
‣ March 1st
Digital Marketing
• Primary Content: I would like to publish music content to
help put myself out there I would also love to produce my
own podcast. My archetype was the girl next door or
everyone's friend and that's a good description of me as a
person.
• Primary Tools: would be LinkedIn and my Facebook
pro
fi
le to start with. My Pinterest and Twitter would follow
as would my Instagram page as well. I will also need to
have professional headshots taken to get my image
associated with my name in the process.
• Website: I will use my digital pro
fi
le as a base and work
my way up to the top by making my presence aware
through the online databases.
Picture of You
Goes Here
13. PROFESSIONAL DEVELOPMENT
Mentor
• I would love to have a very passionate and educated
mentor.
Formal Educatio
n
• Music Therapy Major (B.Mus.
)
• Masters degree in Business entertainment
Technical Skill
s
• Electronic mail software — Email softwar
e
• Internet browser software — Web browser softwar
e
• Medical software — Electronic health record EHR softwar
e
• Music or sound editing software — Avid Technology Pro Tools
Soft Skill
s
• Social Perceptiveness — Being aware of others' reactions and
understanding why they react as they do
.
• Critical Thinking — Using logic and reasoning to identify the strengths
and weaknesses of alternative solutions, conclusions, or approaches to
problems
.
• Service Orientation — Actively looking for ways to help people.
14. Sommer Havens
Do you know how music heals the
mind and soul? Well, what I hope to do is to use
music to increase the mental well-being of patients, this
will include the support of memory care and hospice
care for clients in my community.
“
