SMU MBA Semester 1 Winter 2014 Assignments

1. Get Answers of following Questions here
Master of Business Administration- MBA Semester 1 Winter 2014
MB0039 –Business Communication
Q1. As a speaker you are addressing a group of people. Explain the elements involved in this
communication.
Answer: Group communication usually takes place between three to twenty individuals. The
basic resource of any group is its members.
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Q2. What is the importance of Kinesics and Proxemics in communication? Explain with
examples.
Answer: Kinesics is the most often studied and important area of non-verbal communication and
refers to body movements of any kind.
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Q3. How does internal business communication affect the organization? Discuss the role of each
stakeholder in this.
Answer: Internal business communication is the exchange of information within a company. An
internal business communication involves interaction with the following stakeholders:
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Q4. Imagine a new product from food industry. Write a persuasive letter to customers,
persuading them to buy your company’s product.
Answer: Persuasive letters: The most common type of persuasive letter is a sales letter addressed
to customers, persuading them to buy your company’s product.
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Q5. You are going to face a job interview for the post of Manager-operations. Which aspects you
will keep in mind while facing the interview?
Answer: To face a job interview is the most important stage of the job application process,
during which attention should be paid to the following aspects:
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Q6. Write short notes on: a) SQ3R technique of reading b) Circulars
Answer: a) SQ3R technique of reading
SQ3R technique of reading was developed by Robinson in his book "Effective Study" (1970).
1. Survey – Survey refers to a quick glance through the title page, preface and chapter headings
of a text.
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