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ASSIGNMENT
DRIVE
PROGRAM
SEMESTER
SUBJECT CODE & NAME
BK ID
Credit and Max. Marks
WINTER 2013
MBADS/ MBAFLEX/ MBAHCSN3/ MBAN2/ PGDBAN2
1
MB0039 –Business Communication
B1622
4 credits; 60 marks
Note – Answer all questions. Kindly note that answers for 10 marks questions should be
approximately of 400 words. Each question is followed by evaluation scheme.
1 As a speaker you are addressing a group of people. Explain the elements involved in this
communication.
Answer : When two or more people are in the same place and are aware of each other's presence,
then communication is taking place, no matter how subtle or unintentional. Without speech, an
observer may be using cues of posture, facial expression, and dress to form an impression of the
other's role, emotional state, personality and/or intentions. Although no communication may be
intended, people receive messages through such forms of non-verbal behaviour.
2 What is the importance of Kinesics and Proxemics in communication? Explain with examples.
Answer : Nonverbal communication is the process of communication through sending and receiving
wordless (mostly visual) cues between people. It is sometimes mistakenly referred to as body
language (kinesics), but nonverbal communication encompasses much more, such as use of voice
(paralanguage),
touch
(haptics),
distance
(proxemics),
and
physical
environments/appearance.Typically overlooked in
3 How does internal business communication affect the organization? Discuss the role of each
stakeholder in this.

2. Answer : Some of the forces impacting your small business are more challenging to master than
others. The degree to which you can control them varies. At the same time, you can improve the
state of internal and external factors effecting your
4 Imagine a new product from food industry. Write a persuasive letter to customers, persuading
them to buy your company’s product.
Answer : Sales letters can be extremely powerful; marketing studies show that they outperform
other direct mail formats such as brochures and postcards. But before you get to see how effective
sales letters are for yourself, you have to write one. Here’s how to write a sales letter that will wow
your readers and persuade them to buy your product or service.
5 You are going to face a job interview for the post of Manager-operations. Which aspects you will
keep in mind while facing the interview?
Answer : Find out what type of interview you can expect. The recruiter setting up your job interview
can probably give you an idea ahead of time. If you have the opportunity, ask how long the interview
will be and who will be on the panel? You can better tailor your answers when you understand the
interview conditions.
6 Write short notes on:
a) SQ3R technique of reading
Answer : Meaning of SQ3R :
SQ3R is a tried and tested study strategy. It not only helps us to understand and remember but can
also help us to identify the information we need to write an assignment. SQ3R is an active reading
exercise that is designed to help us get a fuller understanding of your reading materials. We will
need to keep a pen and some paper on hand to use this method.
SQ3R is an acronym which stands for
Survey (or Skim)
Question
Dear students get fully solved assignments
Send your semester & Specialization name to our mail id :
“ help.mbaassignments@gmail.com ”
or
Call us at : 08263069601
(Prefer mailing. Call in emergency )