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ASSIGNMENT
DRIVE WINTER
PROGRAM
SUBJECT CODE & NAME
SEMESTER
BK ID
CREDITS
MARKS
2013
BBA
BBA101 - Communication Skills
1
B1497
2
30
Note: Answer all questions. Kindly note that answers for 10 marks questions should be approximately of 400
words. Each question is followed by evaluation scheme.
Q1. Communication is the lifeblood of a business organisation. Explain the role of Communication in Business.
What are the various barriers to Communication?
(Meaning – 1 mark, Role – 5 marks , Barriers- 4 marks)10 marks
Answer : Communication :
The real meaning of communication is getting the receiver and the sender tuned together for a particular
message. Communication takes place when one person transfers some understandable data to another person. It
also includes the exchange of thoughts, opinions, sentiments, facts, and information between two or more
persons.
Role of Communication in Business:
1. Communication promotes motivation by informing and clarifying the employees about the task to be done, the
manner they are performing the task, and how to improve their performance if it is not up to the mark.
Communication is a source of information to the organizational members for decision-making process as it helps
identifying and assessing alternative course of
Q2. Writing effectively is a skill, which can be learnt and perfected. Explain the general principles of Effective
writing. What are the various techniques to improve your writing skills?
(Principles- 6 marks, Techniques- 4 marks)10 marks
Answer : General principles of Effective writing:

2. 1.Lead in:
Your first concern in improving the readability of your nonfiction writing is to choose the right word. Your writing
should use words most closely conveying the meaning of your thoughts. Flowery words and jargon should be
avoided, if possible, say what you have to say simply and clearly.
To achieve clarity in your writing you have to be clear and organized about what you want to write. Organization is
a key to effective nonfiction writing.
Q3. Explain the importance of Business Letters. Differentiate between Personal and Business Letters.
(Importance- 5 marks, Differences- 5 marks)10 marks
Answer : Importance of business letters :
he business letter is the ambassador of business. It helps to create communication between business firms. The
following points highlight about the importance of business letter:
1. Advanced Communication System:
Business letter provides the means for communication in the business world. Modern business is expanding and
as a compulsory support such letter is widely used.
2. To exchange business information:
Q4. A good structured report helps the management to take vital decisions in an organized manner. Describe
the structure and the steps involved in writing a good report.
(Structure-5 marks, Steps- 5 marks)10 marks
Answer : Structure of a good report :
In business, the information provided in reports needs to be easy to find, and written in such a way that the client
can understand it. The structure of a report and the purpose and contents of each section is shown below.
1. Introduction :
Q5. Different purposes of reading require different methods of reading. Describe the various ways of reading.
What are the techniques that you can use to improve your reading?
(Types – 5 marks, Techniques -5 marks)10 marks
Answer : Ways of reading:
We read in different ways, depending on the purpose for which we are reading a text. Let us a look at few types of
reading.
1. Extensive Reading:

3. As we have already mentioned, our way of reading is influenced by the purpose of our reading. Most of us have
the habit of reading especially when we are free, or have a lot of leisure time. We might get hold of a novel, a
comic strip, or a magazine.
Q6. A candidate is required to maintain certain characteristics to ensure that he gets the job he has applied.
State the characteristics. Identify the techniques which should be used by the interviewee to get a good job.
(Characteristics - 5 marks, Techniques -5 marks) 10 Marks
Answer : Characteristics to get the job :
An interview means a face to face interaction between the interviewer and the candidate/candidates so as to
obtain desired information from him/them. It can also be defined as a way of exchanging meanings between
individuals by using a common set of symbols. Interviews generally need a preparation.
1.Dress for the Job or Company :
Today's casual dress codes do not give you permission to dress as "they" do when you interview. It is important to
know what to wear to an interview and to be well-groomed.
Dear students get fully solved assignments
Send your semester & Specialization name to our mail id :
help.mbaassignments@gmail.com
or
call us at : 08263069601