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Summer 2013
Master of Business Administration- MBA Semester 1
MB0039 –Business Communication- 4 Credits
(Book ID: B1622)
Assignment- 60 marks
Note: Answer all questions. Kindly note that answers for 10 marks questions should be
approximately of 400 words. Each question is followed by evaluation scheme.
Q1. Communication skills are of utmost importance in managing information and technology
in any organization. List the characteristics of communication and discuss the seven barriers to
effective communication.
( characteristics- 3 marks, barriers- 7 marks)
Answer : The real meaning of communication is getting the receiver and the sender tuned
together for a particular message. Communication takes place when one person transfers some
understandable data to another person. It also includes the exchange of thoughts, opinions,
sentiments, facts, and information between two or more persons. Feedback is very important as
it assures that your message should be properly conveyed to the receiver.
Characteristics of an effective communication system are as follows: -
(1)Completeness - The communication must be complete. It should convey all facts required by
the audience. The sender of the message must take into consideration the receiver’s mind set
and convey the message accordingly.
Q2. Non-verbal communication can have a greater impact than verbal communication and is
ambiguous. List and explain the various types of non-verbal communication in brief.
( Listing- 2 marks, explanation- 8 marks)
Answer : The types of interpersonal communication that are not expressed verbally are called
non-verbal communications. The list of types of non verbal communication is given below:
(1)Body Movements (Kinesics)
(2)Posture
(3)Eye Contact
(4)Paralanguage
Explanation of the types of non verbal communication :
(1)Body Movements (Kinesics) :
Body movements include gestures, posture, head and hand movements or whole body
movements. Body movements can be used to reinforce or emphasize what a person is saying
and also offer information about the emotions and attitudes of a person. However, it is also
possible for body movements to conflict with what is said. A skilled observer may be able to
detect such discrepancies in behaviour and use them as a clue to what someone is really feeling.

2. Q3. Written messages must be as readable as possible. Discuss the two broad principles of
writing. Explain the three stages of writing methodology in detail.
( Principles- 3 marks, writing methodology- 7 marks)
Answer : Business affects everyone. If you don’t end up in a business-oriented occupation, you
will certainly have to engage in business as a client or customer. Skill in business writing is also a
valuable asset for job-seekers. Businesses in almost every field need skilled writers. There are
many principles and stages in writing.
Two basic principles of writing :
(1) Clarity and conciseness :
There is a time and a place for creative figures of speech and poetic turns of phrase, but rarely is
a business letter that time or place. The priority in business writing is the effective
communication of specific information. Avoid wasting words and be precise with the ones you
choose.
Q4. There are various techniques of reading out of which SQ3R is most popular. How will you
apply it while reading and research?
( SQ3R meaning- 2 marks, Application/explanation- 8 marks)
Answer : Meaning of SQ3R :
SQ3R is a tried and tested study strategy. It not only helps us to understand and remember but
can also help us to identify the information we need to write an assignment. SQ3R is an active
reading exercise that is designed to help us get a fuller understanding of your reading materials.
We will need to keep a pen and some paper on hand to use this method.
SQ3R is an acronym which stands for
Survey (or Skim)
Question
Read
Q5. Advertisements are used by the organizations to communicate with prospective
customers. What is the meaning and objectives of corporate advertising? Discuss with
examples.
( meaning-2 marks, objectives- 5 marks, examples- 3 marks)
Answer : Meaning of corporate advertising :
Corporate advertising is a promotional strategy that is designed to not only interest consumers
in products and services offered by the company, but also to cultivate a positive reputation
among consumers and others within the business world.
Objectives of corporate advertising with example :
Lets take an example of small business As the owner of a small business, we probably don't have
the luxury of a large advertising budget. To make the most of our limited advertising dollars, we
need to establish clear advertising objectives and make use of low-cost but effective advertising
strategies.
Q6. In order to get a job you need to approach an organization with a resume. How does a
resume affect your employability? What are the components of resume?
( meaning and purpose of resume- 3 marks, components- 7 marks)
Answer : Meaning and purpose of resume :
A resume is a written compilation of your education, work experience, credentials, and
accomplishments and is used to apply for jobs.

3. There are several basic types of resumes used to apply for job openings. Depending on your
personal circumstances, choose a chronological, a functional, combination, or a targeted
resume.
The purpose of a resume is to provide a summary of your skills, abilities and accomplishments. It
is a quick advertisement of who you are..
Dear students get fully solved assignments
call us at :- 08263069601
or
Send your semester & Specialization name to our mail id
:- help.mbaassignments@gmail.com