Stephen explores how innovation has become more open, social and informal within organisations

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Innovation Now: Open, Social, Informal
Stephen Danelutti – Yammer, Microsoft

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FORTUNE 500 CHURNS AT 8%

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FORTUNE 500 CHURNS AT 8%

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ACCELERATING
PACE OF CHANGE

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COMPANIES WERE
NOT BUILT FOR CHANGE

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VS
EFFICIENCY
INNOVATION

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PRICE OF FAILING TO RESPOND:
IRRELEVANCE
Blockbuster
Netflix

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A NEW DAWN OF INNOVATION

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INNOVATION CAN BE FORMAL
CREATION 1
1. Total ideas
created
2. Total votes,
total scores
3. Total
comments
4. Total edits &
shares
- ideas
- sharing
- rating
- discussion
- idea lifecycle
IMPLEMENTATION 2
1. Total ideas
chosen as
projects
2. Total
projects on
time, budget...
3. Total value
achieved
- projects/tasks
- workflow
- timing
- resources
- notifications
UTILISATION 3
1. Total sales
2. Total costs
saved
3. Total
satisfied
customers
4. Total leads
converted
- ecommerce
- social crm
- support
- social media
- knowledge
r social business activity provides the right context but process and measurement is key:
Processes and Metrics

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OR INFORMAL, SERENDIPITOUS
AND SOCIAL

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IT CAN BE INSIDE AND OUTSIDE

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EXTERNAL NETWORKS

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RIGHT TOOL
RIGHT JOB

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THE WORLD IS A GIANT NETWORK
AND MANY CUSTOMERS WORK THIS WAY

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MANY COMPANIES DON’T

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WHAT IF YOU COULD ?

18. WORKING LIKE A NETWORK
#worklikeanetwork
Listen
to conversations
that matter
Adapt
and make
smarter
decisions
Grow
your
business
Seamless social experiences across familiar applications,
all delivered on an enterprise-grade platform

19. #worklikeanetwork
Listen
more visibility into other
departments and office locations
76%
Adapt
improvement in project
collaboration
37%
Grow
of business leaders agree that
internal social tools stimulate
innovation
93%
Red River, 2013Inside Communication, 2012Yammer, 2013

20. #worklikeanetwork
Westfield connects
hundreds of stores
and listens to customers.
Listen

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Red Robin adapted to
customer needs in weeks
rather than months.
Adapt

22. Xerox grew innovation
by taking ideas to
execution faster.
Grow
#worklikeanetwork