We need to be open by default – use the strength of the community to solve the complex problems we face of the exponential digital growth and beyond. Outside your team, your organization and the circle around that.  And besides the users which always have to be involved.

1. June 6th 2021
Talk & Discussion
Anouschka Scholten
userneeds
#uxce21 @uxcampeurope @anous
Be radically transparent
Beyond co-creation

2. Interaction Designer & User Researcher
UX trainer en coach
Owner Userneeds
Ladies that UX Utrecht co-organiser
IxDA NL - Interaction Design Association local leader
Ladies that UX Mentorschap programm
Anouschka Scholten – userneeds.nl
@anous - anouschka.scholten@userneeds.nl

3. #uxce21 @uxcampeurope @anous
Is pursuing the top
of the UX Maturity
ladder enough?
To engage in this exponential growth of
all things digital and beyond, to tackle
wicked problems like Covid19 and
discriminating code and AI?

4. #uxce21 @uxcampeurope @anous
We need to be open
by default – use
the strength of the
community
Outside your team, your organisation
and the circle around that.
Besides the users which always have
to be involved.
What you
need
What
you
need
What
you
need
What
you
need
What
you
really
need
Where
you are

5. Website Covid19-App CoronaMelder
I was a volunteer community member, still sidewise involved
+ former community manager for several weeks
Prototype website ‘Authorization register’- innovation
project – Currently in the role of user researcher and
IxDA’er with the focus on open
Public
policy
technology

6. IRMA-App (I Reveal My Attributes) Digital Identity Manager – by Privacy by Design and SIDN
Former project member in the role of User Researcher and Interaction designer
Bonus
Owned and
developed by
foundations
#uxce21 @uxcampeurope @anous

7. Dimensions of
transparency
Publicly
visible
In dialogue
Open
collaboration
#uxce21 @uxcampeurope @anous

8. Dimensions of transparency
Recurrent showing what the status is
of a project is on a public channel
Google it – and you’ll find it
• GitHub - open source code
• Websites with updates and stories
• Personal blogs
• Project blogs
• Social media amplifying that
Publicly
visible
#uxce21 @uxcampeurope @anous

9. Privacy by Design
on GitHub
IRMA Authentication
code
GitHub
Ministry of Health,
Welfare and Sport
(Ministerie van VWS)
on GitHub
CoronaMelder and
other Public Tech code
Publicly
visible
#uxce21 @uxcampeurope @anous

10. Hanna
Schraffenberger blog
IRMA team member
Maike Klip blog
‘KlipKlaar’
Former team member
CoronaMelder
Ron Roozendaal blog
CIO VWS – Responsible
CoronaMeleder
Personal blogs
Publicly
visible
#uxce21 @uxcampeurope @anous

11. Voluntary
Authorization
project site
CoronaCheck-App
project site
CoronaMelder-App
project site
Project blogs or sites
Publicly
visible
#uxce21 @uxcampeurope @anous

12. Dimensions of transparency
Coordinated and proactively monitored
– inviting and open, get the conversation
going, engage react, propose…
(mostly public or with a small bar – but everyone can join)
• Slack community
• Social Media
• Meetups (video)
In
Dialogue
#uxce21 @uxcampeurope @anous

13. In
Dialogue
Dimensions of transparency
Coordinated and proactive
Actively used and monitored by the team
Always reacting on questions by a community manager or someone from the team.
#uxce21 @uxcampeurope @anous

14. You need a safe place to experiment
and have an open conversation.
Maike Klip
Former User Researcher CoronaMelder
About very serious dev and design stuff and … and all things else, like;
philosophy, craziness, politics, sadness, the weather, strategy, etc.
And sometimes loooooooooooooooooooooooooooooooong threads (answers on a
topic)
In
Dialogue
#uxce21 @uxcampeurope @anous

15. In
Dialogue
Dimensions of transparency
A recurrent in-person get together or videocall-event
AMA – Ask Me Anything
WALK-IN Friday
DEMO – walk in
Open Sprint Review
Regular meetup
#uxce21 @uxcampeurope @anous

16. Dimensions of transparency
Loosely coordinated – people are collaborating to
make a service or product (better).
They actively add something like: propose better
code, test extensively, conduct a survey (I did), co-
write proposals, react or suggest designs (I did) ...
• In Slack or GitHub
• Google docs or Notion
• Trello … or any tool of the trade
Open
collaboration
#uxce21 @uxcampeurope @anous

17. Dimensions of transparency
Open
collabor-
ation
Actively adding to a
project by people
outside the team
• Testing and share
the findings on
Twitter
• Make suggestions
in design in Figma
• Add issues in
GitHub
#uxce21 @uxcampeurope @anous

18. Benefits
1. High quality
2. Saves time
3. Involvement diverse people
4. Unexpected valuable
connections & discourses
5. Trust amongst users & thought
leadership
#uxce21 @uxcampeurope @anous

19. Benefits
1. High quality
2. Saves time
3. Involvement diverse
people
4. Unexpected valuable
connections &
discourses
5. Trust amongst users
& thought leadership
• Valuable input and feedback makes the
product or service better in multiple aspects
(not merely code or design), like on privacy,
legal, data minimization, security, accessibility,
interoperability, service, language usage, etc.
• Risks are minimized
• Opportunities arise
• Robustness product: smarter, more reusable,
more flexible, sustainable product
#uxce21 @uxcampeurope @anous

20. Benefits
1. High quality
2. Saves time
3. Involvement diverse
people
4. Unexpected valuable
connections &
discourses
5. Trust amongst users &
thought leadership
#uxce21 @uxcampeurope @anous

21. Benefits
1. High quality
2. Saves time
3. Involvement diverse
people
4. Unexpected valuable
connections &
discourses
5. Trust amongst users &
thought leadership
• Community members collaborate, they taking
work out of hands
• Short lines of contact with very diverse people
– quick switch and act: scientists, journalists,
experts off all kinds of fields like on legal,
privacy and cryptography...
• Open status updates - no extra management
reports or updates are needed
• Enables faster pace
#uxce21 @uxcampeurope @anous

22. Benefits
1. High quality
2. Saves time
3. Involvement diverse
people
4. Unexpected valuable
connections &
discourses
5. Trust amongst users &
thought leadership
• Developers and designers of all flavours
• Interest group stakeholders: like journalists;
scientists; legal-, privacy -, risk- etc- experts.
• Novices when offered a safe environement -
intrinsic motivated people get involved
• Partner collaborators
• Government administration stakeholders
• Management
#uxce21 @uxcampeurope @anous

23. Benefits
1. High quality
2. Saves time
3. Involvement diverse
people
4. Unexpected valuable
connections &
discourses
5. Trust amongst users &
thought leadership
This remains special: I am in a public videocall with the
secretary-general, CTO and CIO of @MinVWS who
answer questions about the corona app.
How often do you see critical followers, from
independent developers and lawyers to
@bitsofffreedom, doing this?
Tweeted on Aug 19 2021 by
Daniël Verlaan
Journalist
(translated from Dutch)
#uxce21 @uxcampeurope @anous

24. Benefits
1. High quality
2. Saves time
3. Involvement diverse
people
4. Unexpected valuable
connections &
discourses
5. Trust amongst users
& thought leadership
Dear Mrs Scholten, dear Anouschka,
Last week I came across the project page of “User-friendly
voluntary authorisation” via LinkedIn. A very interesting, but
certainly also socially relevant issue to tackle.
Let me introduce myself… (…) , affiliated with the Royal Notarial
Professional Organization as an advice/project manager for
innovation and in that capacity involved in research and
experiments to improve the services of the notary or to better
match social needs.
….
E-mail message
(translated from Dutch)
#uxce21 @uxcampeurope @anous

25. Benefits
1. High quality
2. Saves time
3. Involvement diverse
people
4. Unexpected
valuable discourses
5. Trust amongst users
& thought leadership
Trust isn't given, it's earned.
It's not earned through words, it's earned
through actions.
It takes years to build up trust and only
seconds to destroy it, but forever to repair it.
#uxce21 @uxcampeurope @anous

26. Success criteria
• An open mindset - actionable and ready to learn
• Buy in and active involvement sr management
• Take a few knocks
• Be respectful
• Take initiative, react and give the stage to volunteers
• Team effort - be seriously involved
If possible a community manager
#uxce21 @uxcampeurope @anous

27. Success criteria
An open mindset
actionable and ready to learn
Buy in and active involvement
sr management
#uxce21 @uxcampeurope @anous

28. Success criteria
Take criticism
Source.
Be respectful
Source
#uxce21 @uxcampeurope @anous

29. Success criteria
Monitor actively:
take initiative,
react and
give the stage to
volunteers
#uxce21 @uxcampeurope @anous

30. Succes criteria
Team effort - be involved
Success criteria
#uxce21 @uxcampeurope @anous

31. Mind the gap …
Culture clashes
Between FOSS communities
(Free and Open Source Software)
and
UX
Communication
Science
Policy making …
#uxce21 @uxcampeurope @anous
TIP @scottjenson
excellently pointed this
out in his talk yesterday –
so recognisable!
😱 …STOP – back to slide 27
please! Rinse and repeat – have
empathy, learn to know each
other – the world needs it 🙏

32. #uxce21 @uxcampeurope @anous
We need to be open
by default – use
the strength of the
community
Outside your team, your organisation
and the circle around that.
Besides the users which always have
to be involved.
What you
need
What
you
need
What
you
need
What
you
need
What
you
really
need
Where
you are

33. Your first step to be radically transparent in your
organisation?
Thank you!
Feel free to connect and contact me: -)
LinkedIn , mail Anouschka.Scholten@userneeds.nl or on twitter @anous