AJ+ Future of Engagement Strategy Focusing on Mobile, Real-Time Content & User Interaction
Jigar Mehta is a digital entrepreneur, documentary filmmaker and journalist. He works at the intersection of media, technology and innovation. Mehta is currently the head of engagement at AJ+, a recently launched digital-only news channel, headquartered in San Francisco, California. AJ+ highlights human struggles and achievements, empowers impassioned voices, and challenges the status quo. AJ+ strives to make the voice of the voiceless heard in a brazen way that delivers a refreshing perspective on current events and prompts action. He is a founding team member of Matter Ventures, a start-up accelerator and early stage venture capital firm that supports and invests in media entrepreneurs, building ventures that make society more informed, connected and empowered. Prior to joining Matter, he co-founded Groupstream, a collaborative storytelling platform. It is a startup that grew out of the acclaimed native Web documentary project, “18 Days in Egypt”, supported by The Tribeca Film Institute’s New Media Fund and The Sundance Institute’s New Frontier Story Lab. Mehta was a 2010 John S. Knight Fellow at Stanford University. Before Stanford, Mehta was a reporter and video journalist for The New York Times. Mehta has a master’s degree in journalism and a bachelor’s degree in mechanical engineering from the University of California, Berkeley. Kevin Dubouis is an engagement producer at AJ+, a new multi-platform channel targeted at a younger generation of digital natives. In his role, Dubouis produces international and national stories for the mobile app, helps distribute content across various online platforms, and experiments with new ways to build local and global communities around AJ+ content. Prior to joining AJ+ in San Francisco, Dubouis was a fellow at Al Jazeera English in New York City and interned with Al Jazeera America's flagship show, America Tonight, in Washington, D.C. In 2014, he was awarded the White House Correspondents' Association scholarship while completing his master's degree in journalism at the University of Missouri. In 2013, he spent three months in Mumbai, India, working for Daily News and Analysis and conducting research on Indian journalism for his master's project. Originally from France, Dubouis received his bachelor's degree in political science from the Paris Institute of Political Studies before he moved to the United States.
Recommended
Recommended
More Related Content
What's hot
What's hot (11)
Similar to AJ+ Future of Engagement Strategy Focusing on Mobile, Real-Time Content & User Interaction
Similar to AJ+ Future of Engagement Strategy Focusing on Mobile, Real-Time Content & User Interaction (20)
More from Reynolds Journalism Institute (RJI)
More from Reynolds Journalism Institute (RJI) (20)
Recently uploaded
Recently uploaded (20)
AJ+ Future of Engagement Strategy Focusing on Mobile, Real-Time Content & User Interaction
- 1. The Future of Engagement @AJplus @jigarmehta @kevindubouis
- 2. #sxajplus
- 3. What is AJ+? @AJplus @jigarmehta @kevindubouis
- 4. Why we built AJ+ @AJplus @jigarmehta @kevindubouis
- 7. Overall Structure • Editorial Production: Real Time, Context, Documentaries, Satire Distribution: App, Social • Audience Development • Data • Platforms @AJplus @jigarmehta @kevindubouis
- 8. Social Platforms @AJplus @jigarmehta @kevindubouis
- 9. Real Time Building block for Engagement @AJplus @jigarmehta @kevindubouis
- 16. Engagement Team
- 17. Mobile First
- 19. #sxajplus
- 21. Cards / Stacks @AJplus @jigarmehta @kevindubouis
- 22. Cards / Stacks • Cards are bite sized content • Each card is a distinct entity • Cards can live in multiple stacks, or on their own • Stacks tell a story through contextualization @AJplus @jigarmehta @kevindubouis
- 23. Art Card ! • Photos and infographics
- 24. Art Card ! • Photos and infographics
- 25. Video Card ! • Can live in multiple stacks.
- 26. Quiz Card
- 27. Debate Card ! • Users can vote and interact
- 28. Conversation Card ! • Topical questions that spark debate
- 29. Stacks ! • Displayed in a chronological feed
- 30. User Engagement • The centerpiece of our product strategy • Each piece of content offers the opportunity to interact with out users and speak
- 32. Live Demo @AJplus @jigarmehta @kevindubouis