This document discusses an internal HSBC program called HSBC NOW that shares stories from employees with the goals of building trust between senior managers and employees and helping employees better understand business priorities. It provides statistics on the positive employee impact and social media reach and engagement generated by the program, which includes over 50 employee stories presented and 300 stories broadcast since 2012, with most employees reporting increased trust in senior managers and understanding of business priorities after viewing the program.

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Samantha Feeney
Producer
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“The real challenge for the banking
community is to show, by the deeds, and not
just their words, that they belong to the
same world as the rest of us.”
Peter Kellner, YouGov
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Lemonade Advert
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Journalistic discipline
“BOSS-FREE TV”
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Durable
Remarkable
Relatable
Qualities of a good story
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Mark Gilding‟s Story
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Employee Impact
+50 employees presented programme
+300 stories broadcast since 2012
72% of employees trust messages from senior managers (2014)
75% of employees confirmed that HSBC NOW gives them a stronger
understanding of business priorities
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 95% of Twitter comments positive
 +11 million impressions on LinkedIn/Twitter
 140 countries reached on YouTube
 LinkedIn „job clicks‟ increased 30% in launch month
Social Media Impact
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www.youtube.com/HSBCNOW
www.twitter.com/HSBC_NOW
www.linkedin.com/company/HSBC
INTERNAL