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Ten Commandments of Connected Experiences

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The world is connected, and ensuring these experiences of the the connected ecosystem are cohesive and well designed can be the difference between a profitable product or business, or one that is neglected and unsuccessful.

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Ten Commandments of Connected Experiences

  1. 1. @thewolfe CONNECTED EXPERIENCES MARK WOLFE | @THEWOLFE TEN COMMANDMENTS OF
  2. 2. Hi. I’m Mark @thewolfe @wolfedesign
  3. 3. @thewolfe Theodore Roosevelt @teddyrooseveltwolfe
  4. 4. @thewolfe ArielleTheodore Roosevelt @teddyrooseveltwolfe
  5. 5. @thewolfe
  6. 6. @thewolfe
  7. 7. @thewolfe The connected ecosystem allows users control of content across digital and physical locations, and across multiple devices.
  8. 8. @thewolfe CONNECTED ECOSYSTEM ACTOR The users of an artifact of the ecosystem TASK Activity an actor performs CHANNEL Physical or Digital Ecosystem layer SEAM Connections between touch points + channels TOUCH POINT Point of interaction in the channel
  9. 9. COMMON PHYSICAL ATTRIBUTES OF AN ECOSYSTEM Viewport Input Sensor Actuator @thewolfe
  10. 10. @thewolfe KNOW YOUR USERS 1
  11. 11. @thewolfe “Focus on the user and all else will follow.” - Rule #1, Google’s “Ten Things” Philosophy
  12. 12. @thewolfe $ 1 $ 100=In UX Returns https://bit.ly/2NbOnHC Research from Forrester shows that, on average, every dollar invested in UX brings 100 in return. 
  13. 13. @thewolfe The Who User Interviews User Surveys Building Personas
  14. 14. @thewolfe The Where + When Experience Mapping Service Blueprints Journey Mapping https://www.nngroup.com/articles/ux-mapping-cheat-sheet/
  15. 15. @thewolfe MINIMIZE APPLICATIONS 2
  16. 16. @thewolfe HR Expense Reporting CRM Intranets Webmail Facilitation Core Job Tools Time Tracking Finance Project Planning Knowledge Base Corporate Social Industry Tools Learning Management Product Manuals
  17. 17. @thewolfe TOO MANY APPLICATIONS TOO MANY DEVICES TOO EXPENSIVE TO MAINTAIN TOO DIFFICULT TO TRAIN
  18. 18. @thewolfe https://gtnr.it/2NQabs8 The average enterprise has deployed eight apps, has 2.6 in development and 6.2 planned for the next 12 months.
  19. 19. @thewolfe
  20. 20. @thewolfe
  21. 21. @thewolfe BETTER OPTIONS?
  22. 22. @thewolfe SPEAK TO THE COMPLETE ECOSYSTEM 3
  23. 23. @thewolfe “Click” here…
  24. 24. @thewolfe “Tap” this…
  25. 25. @thewolfe “Alexa” help…
  26. 26. @thewolfe “Select?”
  27. 27. @thewolfe WORDS MATTER! SO BE #*$&%! CONSISTENT
  28. 28. @thewolfe WORDS MATTER! SO BE #*$&%! CONSISTENT
  29. 29. @thewolfe WORDS MATTER! SO BE #*$&%! CONSISTENT GRAWLIX FUN FACT!
  30. 30. @thewolfe INTEGRATE DIGITAL + PHYSICAL PRODUCT TEAMS 4
  31. 31. @thewolfehttps://bit.ly/2LXORvH @thewolfe
  32. 32. @thewolfe PHYSICALDIGITAL UX Product Managers Front End Visual Front End Developers Back End Developers Data Scientists Industrial Design Product Managers ManufacturersEngineers Suppliers Fabricators
  33. 33. @thewolfe Focus on the experience, not just the product.
  34. 34. @thewolfe Product Manager UX Front End Dev Visual Designers Cross Functional Team Data Scientists Fabricators Manufacturers Industrial Designer Engineer
  35. 35. @thewolfe MERGE CUSTOMER + EMPLOYEE EXPERIENCES 5
  36. 36. @thewolfe “Top human resources leaders are creating a new employee experience realizing that great benefits and cool office perks are no longer enough. Employees want great digital experiences that make work, work better for them.” https://bit.ly/2GrC0io -500 HR Executives
  37. 37. @thewolfe Companies that invest in employee experiences are four times more profitable than those who don’t. https://bit.ly/2QzbBZ5 - Forbes
  38. 38. @thewolfe CX + EX = HPEHappy Productive Employees
  39. 39. @thewolfe SIMPLIFY CONTENT FOR CONTEXT + DENSITY 6
  40. 40. @thewolfe@thewolfeAndroid TV Guidelines
  41. 41. @thewolfe BLEND MICRO + MACRO INTERACTIONS 7
  42. 42. @thewolfe The details are not the details. They make the design. - Charles + Ray Eames
  43. 43. @thewolfe@thewolfe Trigger Rules Feedback Loops + Modes © Dan Saffer, Microinteractions
  44. 44. @thewolfehttps://easternpeak.com/blog/microinteractions-building-meaningful-connections-with-users-through-design/ @thewolfe
  45. 45. @thewolfe@thewolfehttps://www.awwwards.com/inspiration/5a93ded5e13823156c46a695
  46. 46. @thewolfe@thewolfe
  47. 47. @thewolfe STORE DATA REMOTELY FOR TASK AUTOMATION 8
  48. 48. @thewolfe https://bit.ly/2poC4JM Over 40% of all U.S. online users start an activity on one device, and finish on another.
  49. 49. @thewolfe
  50. 50. @thewolfe
  51. 51. @thewolfe@thewolfe
  52. 52. @thewolfe@thewolfe
  53. 53. @thewolfe PREPARE FOR THE UNEXPECTED 9
  54. 54. @thewolfe@thewolfe
  55. 55. @thewolfe When the robots attack, there will be no soap. @thewolfe
  56. 56. @thewolfe OPTIMIZE PERFORMANCE + LIMIT WASTE 10
  57. 57. @thewolfe POWER CONNECTION
  58. 58. @thewolfe “If the Internet were a country, it would be the sixth largest in terms of electricity use.” -Tim Frick, Designing for Sustainability @thewolfe
  59. 59. @thewolfehttps://www.techopedia.com/definition/14753/green-computing GREEN COMPUTING: OPTIMIZE USAGE Minimizing the electricity consumption of computers and their peripheral devices and using them in an eco-friendly manner.
  60. 60. @thewolfehttps://www.techopedia.com/definition/14753/green-computing GREEN COMPUTING: CAREFUL DISPOSAL Repurposing existing equipment or appropriately disposing of, or recycling, unwanted electronic equipment.
  61. 61. @thewolfehttps://www.techopedia.com/definition/14753/green-computing GREEN COMPUTING: DESIGN Designing energy-efficient computers, servers, printers, projectors and other digital devices.
  62. 62. @thewolfehttps://www.techopedia.com/definition/14753/green-computing GREEN COMPUTING: MANUFACTURING Minimizing waste during the manufacturing of computers and other subsystems to reduce the environmental impact of these activities.
  63. 63. @thewolfe SIMPLIFY CONTENT FOR CONTEXT + DENSITY BLEND MICRO + MACRO INTERACTIONS STORE DATA REMOTELY FOR TASK AUTOMATION PREPARE FOR THE UNEXPECTED OPTIMIZE PERFORMANCE + LIMIT WASTE KNOW YOUR USERS MINIMIZE APPLICATIONS SPEAK TO THE COMPLETE ECOSYSTEM INTEGRATE DIGITAL + PHYSICAL PRODUCT TEAMS MERGE CUSTOMER + EMPLOYEE EXPERIENCES
  64. 64. LET’S GET THE #$?! CONNECTED Thank You. @thewolfe @wolfedesign @markswolfe

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