The world is connected, and ensuring these experiences of the the connected ecosystem are cohesive and well designed can be the difference between a profitable product or business, or one that is neglected and unsuccessful.

1. @thewolfe
CONNECTED EXPERIENCES
MARK WOLFE | @THEWOLFE
TEN COMMANDMENTS OF

2. Hi. I’m Mark
@thewolfe @wolfedesign

3. @thewolfe
Theodore Roosevelt
@teddyrooseveltwolfe

4. @thewolfe
ArielleTheodore Roosevelt
@teddyrooseveltwolfe

5. @thewolfe

6. @thewolfe

7. @thewolfe
The connected ecosystem allows
users control of content across
digital and physical locations,
and across multiple devices.

8. @thewolfe
CONNECTED
ECOSYSTEM
ACTOR
The users of an artifact
of the ecosystem
TASK
Activity an actor
performs
CHANNEL
Physical or Digital
Ecosystem layer
SEAM
Connections between
touch points + channels
TOUCH POINT
Point of interaction
in the channel

9. COMMON PHYSICAL ATTRIBUTES OF AN ECOSYSTEM
Viewport Input Sensor Actuator
@thewolfe

10. @thewolfe
KNOW YOUR USERS
1

11. @thewolfe
“Focus on the user and all else will follow.”
- Rule #1, Google’s “Ten Things” Philosophy

12. @thewolfe
$
1 $
100=In UX Returns
https://bit.ly/2NbOnHC
Research from Forrester shows that, on average,
every dollar invested in UX brings 100 in return.

13. @thewolfe
The Who
User Interviews User Surveys Building Personas

14. @thewolfe
The Where + When
Experience Mapping Service Blueprints Journey Mapping
https://www.nngroup.com/articles/ux-mapping-cheat-sheet/

15. @thewolfe
MINIMIZE APPLICATIONS
2

16. @thewolfe
HR
Expense
Reporting
CRM Intranets Webmail
Facilitation
Core
Job Tools
Time
Tracking
Finance
Project
Planning
Knowledge
Base
Corporate
Social
Industry
Tools
Learning
Management
Product
Manuals

17. @thewolfe
TOO MANY
APPLICATIONS
TOO MANY
DEVICES
TOO EXPENSIVE
TO MAINTAIN
TOO DIFFICULT
TO TRAIN

18. @thewolfe
https://gtnr.it/2NQabs8
The average enterprise has deployed eight apps, has 2.6 in
development and 6.2 planned for the next 12 months.

19. @thewolfe

20. @thewolfe

21. @thewolfe
BETTER OPTIONS?

22. @thewolfe
SPEAK TO THE COMPLETE ECOSYSTEM
3

23. @thewolfe
“Click” here…

24. @thewolfe
“Tap” this…

25. @thewolfe
“Alexa” help…

26. @thewolfe
“Select?”

27. @thewolfe
WORDS MATTER!
SO BE #*$&%! CONSISTENT

28. @thewolfe
WORDS MATTER!
SO BE #*$&%! CONSISTENT

29. @thewolfe
WORDS MATTER!
SO BE #*$&%! CONSISTENT
GRAWLIX
FUN FACT!

30. @thewolfe
INTEGRATE DIGITAL + PHYSICAL PRODUCT TEAMS
4

31. @thewolfehttps://bit.ly/2LXORvH @thewolfe

32. @thewolfe
PHYSICALDIGITAL
UX
Product
Managers
Front End
Visual
Front End
Developers
Back End
Developers
Data
Scientists
Industrial
Design
Product
Managers
ManufacturersEngineers
Suppliers Fabricators

33. @thewolfe
Focus on the experience,
not just the product.

34. @thewolfe
Product
Manager
UX
Front End Dev
Visual Designers
Cross Functional Team
Data
Scientists
Fabricators
Manufacturers
Industrial
Designer
Engineer

35. @thewolfe
MERGE CUSTOMER + EMPLOYEE EXPERIENCES
5

36. @thewolfe
“Top human resources leaders are creating a new employee
experience realizing that great benefits and cool office perks
are no longer enough. Employees want great digital
experiences that make work, work better for them.”
https://bit.ly/2GrC0io
-500 HR Executives

37. @thewolfe
Companies that invest in
employee experiences
are four times more profitable
than those who don’t.
https://bit.ly/2QzbBZ5
- Forbes

38. @thewolfe
CX + EX = HPEHappy
Productive
Employees

39. @thewolfe
SIMPLIFY CONTENT FOR CONTEXT + DENSITY
6

40. @thewolfe@thewolfeAndroid TV Guidelines

41. @thewolfe
BLEND MICRO + MACRO INTERACTIONS
7

42. @thewolfe
The details are not the details.
They make the design.
- Charles + Ray Eames

43. @thewolfe@thewolfe
Trigger Rules Feedback
Loops
+ Modes
© Dan Saffer, Microinteractions

44. @thewolfehttps://easternpeak.com/blog/microinteractions-building-meaningful-connections-with-users-through-design/ @thewolfe

45. @thewolfe@thewolfehttps://www.awwwards.com/inspiration/5a93ded5e13823156c46a695

46. @thewolfe@thewolfe

47. @thewolfe
STORE DATA REMOTELY FOR TASK AUTOMATION
8

48. @thewolfe
https://bit.ly/2poC4JM
Over 40% of all U.S. online users start an activity on
one device, and finish on another.

49. @thewolfe

50. @thewolfe

51. @thewolfe@thewolfe

52. @thewolfe@thewolfe

53. @thewolfe
PREPARE FOR THE UNEXPECTED
9

54. @thewolfe@thewolfe

55. @thewolfe
When the robots attack, there will be no soap.
@thewolfe

56. @thewolfe
OPTIMIZE PERFORMANCE + LIMIT WASTE
10

57. @thewolfe
POWER CONNECTION

58. @thewolfe
“If the Internet were a country,
it would be the sixth largest in terms of electricity use.”
-Tim Frick, Designing for Sustainability
@thewolfe

59. @thewolfehttps://www.techopedia.com/definition/14753/green-computing
GREEN COMPUTING: OPTIMIZE USAGE
Minimizing the electricity consumption of computers and their
peripheral devices and using them in an eco-friendly manner.

60. @thewolfehttps://www.techopedia.com/definition/14753/green-computing
GREEN COMPUTING: CAREFUL DISPOSAL
Repurposing existing equipment or appropriately disposing of,
or recycling, unwanted electronic equipment.

61. @thewolfehttps://www.techopedia.com/definition/14753/green-computing
GREEN COMPUTING: DESIGN
Designing energy-efficient computers, servers, printers,
projectors and other digital devices.

62. @thewolfehttps://www.techopedia.com/definition/14753/green-computing
GREEN COMPUTING: MANUFACTURING
Minimizing waste during the manufacturing of computers
and other subsystems to reduce the environmental impact
of these activities.

63. @thewolfe
SIMPLIFY CONTENT FOR CONTEXT + DENSITY
BLEND MICRO + MACRO INTERACTIONS
STORE DATA REMOTELY FOR TASK AUTOMATION
PREPARE FOR THE UNEXPECTED
OPTIMIZE PERFORMANCE + LIMIT WASTE
KNOW YOUR USERS
MINIMIZE APPLICATIONS
SPEAK TO THE COMPLETE ECOSYSTEM
INTEGRATE DIGITAL + PHYSICAL PRODUCT TEAMS
MERGE CUSTOMER + EMPLOYEE EXPERIENCES

64. LET’S GET THE #$?! CONNECTED
Thank You.
@thewolfe @wolfedesign @markswolfe