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Your Intranet Is Like a Bad Christmas Present - Worldwebforum

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Your Intranet Is Like a Bad Christmas Present - Presentation from WorldWebForum 2017 in Zurich.

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Your Intranet Is Like a Bad Christmas Present - Worldwebforum

  1. 1. Sebastian Preuss Managing Partner Paul Herwarth von Bittenfeld Head of Product
  2. 2. noun | [deɪʒɑː ˈvuː] a: the illusion of remembering scenes and events when experienced for the first time. b: a feeling that one has seen or heard something before. „I entered the room and immediately felt a sense of déjà vu.“ FAMILIAR 
 FEELING déjà vu
  3. 3. BAD LUCK ON 
 CHRISTMAS EVE
  4. 4. WHAT WE DO //SEIBERT/MEDIA = Intranet Implementation
  5. 5. WHAT PEOPLE
 DO ONLINE YOUR 
 INTRANET?
  6. 6. WHY INTRODUCING AN
 INTRANET IS HARD You don’t really know your users1 A lot of users, very diverse2 Stakeholders have their own agenda3
  7. 7. HOW TO INTRODUCE 
 A GOOD INTRANET Ask your employees for a wish list1 Do market research2 Know expectations of stakeholders3
  8. 8. HARD 
 WORK A bunch of work!
  9. 9. WHAT WE 
 HAVE LEARNED
  10. 10. KNOWLEDGE MGMT
  11. 11. KNOWLEDGE MGMT - 
 WISH & REALITY 87%ALREADY USE INTRANET FOR KNOWLEDGE MANAGEMENT 86%FIND KNOWLEDGE MANAGEMENT IMPORTANT OR VERY IMPORTANT
  12. 12. KNOWLEDGE MGMT -
 GO BIG Wiki Collaborative Editing Inline Comments Embedded Media Dynamic Links Rich Content HTML5 Workflows Permissions Management Archiving
  13. 13. KNOWLEDGE MGMT - 
 TAKE AWAYS Don’t outsource knowledge management from intranet 1 Pimp your knowledge management - big time 2
  14. 14. PERSONALIZED NEWS
  15. 15. not important / 
 slightly important PERSONALIZATION - WISH & REALITY intranets offering 
 personalization 8% 45%
  16. 16. PERSONALIZATION - 
 TAKE AWAYS Provide relevant data1 Add technical capability2
  17. 17. MICROBLOGGING noun | [ˈmʌɪkrə(ʊ)ˌblɒɡɪŋ/] a: to post a status update in a social network and let others interact with it. b: the activity or practice of making short, frequent posts to a microblog. "microblogging allows anyone with something to say to find an audience" microblogging
  18. 18. MICROBLOGGING
  19. 19. MICROBLOGGING - 
 WISH & REALITY OF ALL MICROBLOG POSTS 
 ARE WORK-RELATED 90%
  20. 20. MICROBLOGGING - 
 PURPOSES Sharing timely and time-relevant info
 „cake in the kitchen!“ 1 Passing along small bits of information 
 „must-read article on JavaScript!“ 2 Facilitating company-wide conversations
 „how do you guys like our new product logo?“ 3
  21. 21. MICROBLOGGING - 
 THE ONE FEATURE Social 
 Networking 19% Knowledge 
 Management Enterprise
 Search Other
 Answers 14% 11%
  22. 22. MICROBLOGGING - 
 TAKE AWAYS Add Microblog to intranet1 Make top management use the Microblog 2
  23. 23. EXPERT FINDER
  24. 24. 70% 40% important / very important intranets offering Expert Finder EXPERT FINDER - 
 WISH & REALITY
  25. 25. EXPERT FINDER - 
 LINKEDIN PROFILE Source: de.linkedin.com/
  26. 26. EXPERT FINDER - TAKE AWAYS Add an Expert Finder1 Beef-up your Profile Pages2
  27. 27. MOBILE - 
 THEN Mobile
  28. 28. MOBILE - 
 THEN “A focus on mobile intranet access ... has been slow to gain traction.” 2014
  29. 29. MOBILE - 
 NOW “Today's best intranets focus on a pleasant experience for employees that access the intranet … on a smartphone.” 2016
  30. 30. MOBILE - 
 ACTUAL USAGE 40%FIND MOBILE ACCESS TO INTRANET
 IMPORTANT OR VERY IMPORTANT
  31. 31. MOBILE - 
 ACTUAL USAGE 55%ACCESS INTRANET VIA MOBILE DEVICE AT LEAST ONCE A WEEK
  32. 32. MOBILE - 
 TAKE AWAYS Use responsive design for your intranet website 1 Offer dedicated mobile app2
  33. 33. RECAP Having an intranet is smart.1 Introducing an intranet is hard.2 Knowing the right approach is golden.3 Providing key features is essential.4
  34. 34. PROCESS VS. 
 PRODUCT Good intranet = process Good intranet ≠ product Or, is it?
  35. 35. SUMMING UP + = LINCHPIN
  36. 36. SUMMING UP KICKASS SOFTWARE
  37. 37. BAD LUCK ON 
 CHRISTMAS EVE

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