Innovation that’s in your face

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New start up CrowdEmotion share their insights in to understanding the emotional part of the human brain and how emotions can be linked to business metrics using machine learning.

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Innovation that’s in your face

  1. 1. ©2014 CrowdEmotionTM | Proprietary & Confidential “There is no Us & Them, There is only us.”
  2. 2. ©2014 CrowdEmotionTM | Proprietary & Confidential DEMO
  3. 3. CrowdEmotionTM created a technology that replicates the emotional side of the human brain. In the cloud. For anyone to use. Cost-effectively.
  4. 4. ©2014 CrowdEmotionTM | Proprietary & Confidential How? Machine learningNeuroscienceSignals
  5. 5. ©2014 CrowdEmotionTM | Proprietary & Confidential Privacy?
  6. 6. Groundrules USER AWARE Users must be made aware of the intended use. USER EMPOWERED At anytime, users are able to choose their involvement within 1-interaction.
  7. 7. ©2014 CrowdEmotionTM | Proprietary & Confidential what? is neuroscience?
  8. 8. brief History of some Neuroscience... 1. Charles Darwin (1870s) - Claim: emotions portrayed on the face are universal and biologically determined. 1. Paul Ekman (1970s) - First taxonomy of universal facial expressions and their emotional significance
  9. 9. Principles of Emotions... 1/ Emotions Filter Stimuli 2/ Emotions are evolutionary 3/ Emotions are cultural 4/ True Emotions slip through
  10. 10. NeuroScience & decision making fast & slow thinking & emotional brain
  11. 11. so what is next STATIC DYNAMIC AU’S ALL
  12. 12. What’s relevant Patterns of complex emotions allows us to focus on how a stimuli changes emotions
  13. 13. ©2014 CrowdEmotionTM | Proprietary & Confidential How... do we use it?
  14. 14. ©2014 CrowdEmotionTM | Proprietary & Confidential What is the fastest way to get from Waterloo to Kings X?
  15. 15. ©2014 CrowdEmotionTM | Proprietary & Confidential What is the fastest way to get from Waterloo to Kings X? 12 minutes 23 minutes 22 minutes 51 minutes How do these experiences differ?
  16. 16. ©2014 CrowdEmotionTM | Proprietary & Confidential The experience a person goes through from initiation to action. ExpressionJourneyTM
  17. 17. ExpressionJourneyTM of content 1 2 3 4 5 6 7 8 9 10 11 12 -ve emotion +ve emotion Key EmotionalIntensity
  18. 18. EmotionalIntensity ● Single thread story and emotional response ● Ends on positive emotions, happiness and surprise ● Begins with higher confusion levels, quickly resolved ● High surprise and happiness at the start as ‘hooks’ ● Gradual increase in surprise and puzzlement throughout ● A strong ‘reveal’ moment near the end ● Rapidly changing emotions ● Ends on a high of positive emotions ● A strong ‘reveal’ moment near the end ● Strong emotional ‘hook’ not required at the start ● Gradual increase in surprise and happiness throughout ● Low negative emotions ExpressionJourneyTM of channels -ve emotion +ve emotion Key
  19. 19. Alignment of content to channels Non suitable content ● Complex, non-linear story ● Confusion too high on short timescale Suitable content Revision required Suitable content 4 3 7 6 4 8
  20. 20. early findings Christmas TV ads - What makes an ad go viral? 1. Surprise! 2. Pacing 3. Emotional climax
  21. 21. early findings BBC show trailers - What makes a TV show trailer great? 1. Emotional build-up 2. Right length 3. Humour
  22. 22. ©2014 CrowdEmotionTM | Proprietary & Confidential @ BBC WorldWide Labs INSIGHTS Audience Engagement By Market Across Brands PEOPLE Connecting 22 offices 1 team DIGITAL Maximising YouTube Emotional Recommendations
  23. 23. ©2014 CrowdEmotionTM | Proprietary & Confidential @ Insurance Firm BRAND Humanising Product Marketing Customer Service ux testing Choose your own adventure
  24. 24. What will this change (industries) Media Industries - Find, measure, engage, and respond to your audience Corporate solutions - Optimise brand, HR, sales, customer services Health & Human - Diagnose, monitor, and alert people about their conditions Security Applications - Observe, discover patterns, flag mental states and behaviours
  25. 25. ©2014 CrowdEmotionTM | Proprietary & Confidential IMAGINE
  26. 26. ©2014 CrowdEmotionTM | Proprietary & Confidential Qualified self Facial Coding Voice Pitch Gesture
  27. 27. ©2014 CrowdEmotionTM | Proprietary & Confidential Emotional Profiling ● HR ● Public safety ● Risk assessment ● Mood control ● Medical
  28. 28. ©2014 CrowdEmotionTM | Proprietary & Confidential Emotional entertainment PARENTING RELATIONSHIP S NEWS COMEDY
  29. 29. ©2014 CrowdEmotionTM | Proprietary & Confidential how would you humanise your brand?

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