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Non Solo Bau: cani social dentro e fuori dal Web.

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Non Solo Bau: cani social dentro e fuori dal Web.

  1. 1. NON SOLO BAU CANI SOCIAL DENTRO E FUORI DAL WEB
  2. 2. • un’agenzia di comunicazione di Parma che si occupava di convegni medico-scientifici e aveva in cantiere un congresso per veterinari C’ERA UNA VOLTA... • una cagnolina molto bassa che spopolava sui social network: Petunia Del Caviano • una persona con la passione dei cani e della comunicazione in rete
  3. 3. BRIEF E OBIETTIVI UN EVENTO mai VISTO PRIMA
  4. 4. LA SFIDA Realizzare un grande evento per i cani e le loro famiglie, diverso da tutti quelli visti in precedenza, componendo un sistema di soggetti mai messi insieme prima… …a budget ZERO
  5. 5. • Avvicinare e coinvolgere tutti coloro che avessero anche solo un minimo interesse o curiosità nei confronti del mondo dei cani • Convincere il maggior numero di espositori e sponsor a partecipare economicamente per sostenere l’evento OBIETTIVI
  6. 6. STRATEGIE E SOLUZIONI LA RETE FA LA FORZA
  7. 7. STRATEGIE Attraverso la voce di Petunia e dei suoi amici quadrupedi
  8. 8. DIFFICOLTA’ • Accordi col Comune ospitante • Evento all’aperto: rischio climatico • Il dover cambiare nome all’evento (da Mai Dire Bau a Non Solo Bau) dopo la terza edizione per cause indipendenti dalla nostra volontà… …quindi a tutto ciò che gli era collegato
  9. 9. • Pagina Facebook: 973 like • Top engagement rate (inizio febbraio): 281, 93% • Gruppo: 335 membri • Nuovo WEB SITE  Visitatori unici 23.000  Pagine viste 46.000  Top day 24/02: 5.223 visitatori unici 6.761 pagine viste PRIMO TRIMESTRE DAL CAMBIO NOME
  10. 10. RISULTATI OTTENUTI UN EVENTO davvero MAI VISTO PRIMA
  11. 11. EDIZIONI PASSATE
  12. 12. 2500 like 13100 click 4800 like
  13. 13. Tra i concorsi per generare lead: 794 foto in gara 239 iscrizioni in loco
  14. 14. • 2012 Oltre 5.000 presenze 2013 105 postazioni allestite all’interno dell’evento tra aree sport, esibizioni, dimostrazioni, vip lounge, aree ristoro, associazioni di volontariato, area shopping Partecipazione di RAI2: diretta con • Generazione di lead • Attività di branding trasversale • Consolidamento della brand reputation
  15. 15. LEZIONI APPRESE THE SHOW MUST GO ON
  16. 16. • Avere sempre a portata di mano un piano B • Tutelare le proprie idee • Conferma che delle grandi potenzialità della rete, che permette di poter lavorare quasi a costo zero
  17. 17. La storia continua... Vi aspettiamo a Bologna Giardini Margherita il 13 e 14 settembre 2014
  18. 18. www.nonsolobau.com info@nonsolobau.com #nonsolobau Grazie per l’attenzione!

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