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Workshop sul crowdfunding per Samsung Maestros

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Lezione sul crowdfunding per il corso Samsung Maestros presso IED tenuta da Andrea Landini (CEO Crowdchicken)

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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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Workshop sul crowdfunding per Samsung Maestros

  1. 1. Crowdfunding 27 novembre 2014 – Milano Andrea Landini (CEO – CrowdChicken) Samsung Maestros Academy @IED
  2. 2. 1. Introduzione Crowdfunding
  3. 3. New York, 1884 Furono raccolti 100 mila dollari in 5 mesi tramite oltre 120 mila donazioni per co-finanziare la costruzione del piedistallo che avrebbe sorretto la Statua. 1. Introduzione
  4. 4. 1. Introduzione 6.000.000.000 $
  5. 5. 1. Introduzione 11.000.000 € in Italia
  6. 6. 1. Introduzione +500 piattaforme
  7. 7. 1. Introduzione +40 piattaforme in Italia
  8. 8. 1. Introduzione Opportunità • Finanziamento del progetto • Pre-vendita • Validazione dell’idea • Test di mercato • Feedback • Visibilità e community • Partnership
  9. 9. Idea Tipologia Campagna 1. Pre-lancio 2. Durante la raccolta fondi 3. Post-raccolta 1. Introduzione
  10. 10. 2. Idea Avere la giusta idea
  11. 11. Avere la giusta idea (3I) 1. Innovativa 2. Ispirativa 3. Idealismo collettivo 2. Idea
  12. 12. 2. Idea Idee che non funzionano (con il crowdfunding)
  13. 13. 2. Idea Idee che non funzionano (con il crowdfunding) B2B Il crowdfunding è consumer-centric Business-to-Business
  14. 14. Idee che non funzionano (con il crowdfunding) ? Progetti intangibili e/o astratti 2. Idea
  15. 15. 2. Idea Idee che non funzionano (con il crowdfunding) Idee che non sono ancora progetti Inizio -> Svolgimento -> Fine
  16. 16. Tipologia 1. Quale modello di CF 2. Quale piattaforma 3. Tipologia
  17. 17. Donation Reward • Motivazioni morali ed etiche • Non profit • Ricompensa tangibile • Settore creativo Lending Equity • Prestiti P2P, micro-credito • Tasso di interesse • Acquisto di quote • UK, USA, Italia (iSrl) 3. Tipologia
  18. 18. Donation Reward • Rete del Dono • GoFundMe • Kickstarter • Indiegogo • Eppela Lending Equity • Kiva • Prestiamoci • Angel List • SiamoSoci 3. Tipologia
  19. 19. All or nothing Fixed funding Keep what you get Flexible funding • I fondi vengono trasferiti al progettista solo se l’obiettivo economico è raggiunto nel periodo della campagna • E’ più incentivante per i sostenitori e induce a maggiore fiducia • I fondi vengono trasferiti al progettista anche se l’obiettivo economico non è stato raggiunto • Va bene solo se siete sicuri di poter ricompensare i vostri sostenitori anche senza tutta la cifra richiesta 3. Tipologia
  20. 20. Kickstarter Progetti da: USA, Canada, Australia, Nuova Zelanda, UK, Irlanda, Olanda, Svezia, Danimarca, Norvegia Settore creativo, Reward, all or nothing 5% (platform) + 3-5% (Amazon Payments) 3. Tipologia
  21. 21. 3. Tipologia Indiegogo Progetti da tutto il mondo Multi-ambito, Reward, all or nothing, keep what you get Fixed funding 4% (platform) + 3-5% (Paypal) Obiettivo raggiunto Obiettivo non raggiunto Flexible funding 4% (platform) + 3-5% (Paypal) Flexible funding 9% (platform) + 3-5% (Paypal) +25$ se vengono raccolte donazioni tramite carta di credito di progetti non USA in USA
  22. 22. Kickstarter + Brand più forte nel crowdfunding, molto attrattivo anche verso i sostenitori - Caricare progetti direttamente dall’Italia non è possibile 3. Tipologia
  23. 23. Indiegogo + Diversi modelli di raccolta fondi + Accessibile il caricamento dei progetti anche dall’Italia - Fee più alte - Brand generalista 3. Tipologia
  24. 24. Contenuti curati Scelta redazionale del team di KS
  25. 25. Algoritmo Gogofactor: denaro raccolto, commenti, aggiornamenti, condivisioni social, …
  26. 26. Piattaforme di nicchia: - Verticali / tematiche (es. Musicraiser) - Locali Alternative White-label - DIY es. CrowdChicken 3. Tipologia
  27. 27. 3. Tipologia
  28. 28. 3. Tipologia
  29. 29. 4. Campagna Quanto è ampia e profonda la vostra audience?
  30. 30. 4. Campagna Le pagine social del vostro progetto sono attive (contenuti e interazioni giornaliere) Siete una persona conosciuta e rispettata nel vostro ambito e godete di un’ottima reputazione Avete una solida rete di contatti con influencer e media
  31. 31. 4. Campagna Le pagine social del vostro progetto sono attive (contenuti e interazioni giornaliere) • Facebook e Twitter • Altri social medial a seconda del vostro scopo: es. Pinterest (contenuto visuale – presenza femminile) • Blog
  32. 32. 4. Campagna Siete una persona conosciuta e rispettata nel vostro ambito e godete di un’ottima reputazione personale e professionale • Personal branding • Track record (scolastici, lavorativi) • Twitter • Linkedin
  33. 33. 4. Campagna Avete una solida rete di contatti con influencer e media • Selezionate i più rilevanti per il vostro ambito • Seguiteli online, commentate i loro contenuti, interagite con loro • Fate qualcosa senza chiedere niente • Eventi
  34. 34. 4. Campagna 6 MESI
  35. 35. Formate la vostra squadra Project Leader Responsabile Social Media & PR Graphic designer (meglio se con competenze Responsabile relazioni con i sostenitori foto/video) 4. Campagna
  36. 36. 1. Formate la vostra squadra 2. Costruite la vostra audience 1. Social Media 2. Personal branding 3. PR 3. Scegliete la piattaforma o DIY 4. Campagna
  37. 37. 4. Setup del sistema di pagamento 5. Sostenete altri progetti 1. Paypal 2. Amazon Payments 6. Stabilite la durata della campagna 4. Campagna
  38. 38. 4. Campagna Durata 30-45 giorni 60 giorni 90 giorni Limite di Kickstarter e di Indiegogo Periodo ideale
  39. 39. 4. Campagna Ricompense 1. Eccitanti 2. Senso di appartenenza 3. Uniche 4. Coerenti
  40. 40. Ricompense Gadget Edizione speciale Co-creazione € €€€ Ringraziament o Crediti Prodotto Dietro le quinte Eventi Bundle di ricompense + 4. Campagna
  41. 41. Ricompense 25$ Donazione più diffusa 75$ Donazione media 4. Campagna
  42. 42. 4. Campagna Ricompense 90% donazioni < 100$
  43. 43. Ricompense 28% progetti finanziati con reward solo superiori a 20 $ 46% progetti finanziati che hanno anche reward pari o inferiori a 20 $ 4. Campagna
  44. 44. Ricompense Numero ideale: 7-9 ricompense 4. Campagna
  45. 45. 4. Campagna Obiettivo della raccolta fondi 1) Lavora sul numero di persone non sull’ammontare delle donazioni 2) Punta più in basso che puoi
  46. 46. 4. Campagna Punta più in basso che puoi 1) Nelle persone scatta una soglia psicologica negativa di fronte a obiettivi “troppo alti”. 2) Se il tuo progetto entusiasma, i sostenitori continueranno a donare anche dopo che avrai raggiunto l’obiettivo.
  47. 47. Calcola i tuoi costi TOTAL E COSTI = OBIETTIVO RACCOLTA FONDI 4. Campagna
  48. 48. 4. Campagna Calcola i tuoi costi Realizzazione ricompense Spese di imballaggio e spedizione Fee piattaforma e sistema di pagamento Costi di supporto e collaborazioni progetto { + + + Realizzazione { + TOTALE COSTI
  49. 49. Punta sulle persone Obiettivo raccolta fondi Donazione più diffusa = Sostenitori necessari 4. Campagna
  50. 50. Punta sulle persone 25.000 $ 25 $ = 1.000 sostenitori necessari 4. Campagna
  51. 51. 7. Ricompense 8. Obiettivo della raccolta fondi 9. Calcola i tuoi costi 4. Campagna
  52. 52. Famiglia e amici 30-35% 100% Famiglia e amici Obiettivo raccolta fondi Raccolta adesioni prima di iniziare la campagna Donazione nei primi 3 giorni dopo il lancio 90-100% probabilità di raggiungere l’obiettivo di raccolta fondi 4. Campagna
  53. 53. 10. Mobilita famiglia e amici 11. Video 12. Scheda del progetto 4. Campagna
  54. 54. Video 70% di probabilità in più di essere finanziati 2-3 minuti 4. Campagna
  55. 55. Video 1. Panoramica generale Chi sei? Perchè mi hai invitato qui? Devi essere entusiasta! 4. Campagna
  56. 56. Video 2. La tua idea Mostrala visualmente (prototipo, blueprint, processo di lavorazione) Come il tuo progetto può aiutare la tua audience? Perchè il tuo progetto è diverso? 4. Campagna
  57. 57. Video 3. Arriva al punto Perchè state chiedendo dei soldi? Come verranno impiegati? Panoramica delle tue ricompense Call to action 4. Campagna
  58. 58. 4. Campagna Video Non c’è bisogno di una strumentazione tecnica ne di una casa di produzione, però prepara prima lo script. La qualità audio è fondamentale: silenzio, ambiente interno, microfono esterno da valutare. Luce: ambiente con molto luce, luce artificiale, attenzione a non essere controluce
  59. 59. 4. Campagna Scheda progetto
  60. 60. 4. Campagna Scheda progetto
  61. 61. 4. Campagna Scheda progetto
  62. 62. 4. Campagna 6.000.000.000 $
  63. 63. Stefano Mosconi
  64. 64. Obiettivo raccolta fondi (380.000 $) raggiunto in 2 ORE
  65. 65. 4. Campagna
  66. 66. 13. Promuovi la campagna 14. Inserisci nuove ricompense 15. Post campagna 4. Campagna
  67. 67. Promuovi la campagna Target multipli e nicchie 100% Famiglia e amici Obiettivo raccolta fondi Rete sociale (social media & email) Il resto del mondo 4. Campagna
  68. 68. 4. Campagna Promuovi la campagna 1) Social media: strategia e piano editoriale 2) Press kit 3) Eventi 4) Continuo feedback + call to action
  69. 69. Inserisci nuove ricompense Inizio Fin Periodo di pubblicazione della campagna e ? 4. Campagna
  70. 70. 4. Campagna Post campagna 1) Ringraziamenti 2) Gestione / invio ricompense 3) Update sullo sviluppo del prodotto: frequenza e trasparenza

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