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Trollbeads e Userfarm: il video crowdsourcing incontra il mondo dei gioielli.

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Trollbeads e Userfarm: il video crowdsourcing incontra il mondo dei gioielli.

  1. 1. LA PRIMA STORIA D’AMORE CREATA DAGLI UTENTI TROLLBEADS E USERFARM: il video-crowdsourcing incontra il mondo dei gioielli
  2. 2. IL MONDO DEI GIOIELLI INCONTRA IL VIDEO CROWDSOURCING “Il tuo bracciale parla di te”. TROLLBEADS non è solo un gioiello componibile, ma una vera e propria filosofia di vita. I social network costituiscono per il Brand il primo mezzo di comunicazione ed interazione con gli utenti, attraverso lo STORYTELLING.
  3. 3. IL MONDO DEI GIOIELLI INCONTRA IL VIDEO CROWDSOURCING CROWDSOURCING + TROLLBEADS è un connubio risalente al 2008, quando gli utenti venivano invitati a condividere le loro STORIE via mail. Un altro esempio di crowdsourcing è il PEOPLE’S BEADS, un’iniziativa che ogni anno permette a chiunque di diventare un designer.
  4. 4. La prima storia d’amore user generated In occasione di SAN VALENTINO, TROLLBEADS decide di approcciare la ricorrenza da un altro punto di vista. L’obiettivo è rivolgersi a tutte quelle coppie che troppo spesso, a causa della routine e delle abitudini, dimenticano di nutrire il loro amore.
  5. 5.  Creare una web serie interattiva  Stimolare l’engagement  Aumentare la brand awareness  Favorire il video sharing
  6. 6. COME SALVARE UNA COPPIA IN CRISI? http://www.youtube.com/watch?v=Y8bEB0ajuk0&list=UUahTRoXKJW8WGaZhIAi3FxA
  7. 7. LA PRIMA STORIA D’AMORE USER GENERATED Un mese prima di San Valentino la COMMUNITY Facebook di TROLLBEADS è stata chiamata a selezionare, attraverso una survey, le principali cause che portano una coppia “a scoppiare”. In base alle risposte della community è stato realizzato il secondo video.
  8. 8. SVELATE LE CAUSE DI UNA CRISI DI COPPIA http://www.youtube.com/watch?v=VbRpHtTWc1U&list=UUahTRoXKJW8WGaZhIAi3FxA
  9. 9. Il giorno di San Valentino TROLLBEADS svela il finale deciso dagli utenti pubblicando sui profili Social i video risolutivi.
  10. 10. LA PRIMA STORIA D’AMORE USER GENERATED http://www.youtube.com/watch?v=-jusnTEwq9g&list=UUahTRoXKJW8WGaZhIAi3FxA
  11. 11. A Natale abbiamo chiesto alla crowd di Userfarm di inviarci delle idee che rappresentassero delle situazioni di #regalosbagliato. Tra tutti gli script arrivati, ne abbiamo selezionati 4 che sono stati poi rappresentati sotto forma di video. MA IL REGALO NON APPARTIENE SOLO AL SAN VALENTINO…
  12. 12. #REGALOSBAGLIATO http://www.youtube.com/watch?v=vLJMVHMMsfg
  13. 13. TOTAL VIEWS_402.727* VIDEO SHARED_623 % UTENTI ISCRITTI YOUTUBE_+94% AUMENTO FB FAN PAGE_+6.961 FAN % NEW VISITORS www.trollbeads.it_+42,14% * Nel periodo precedente, il totale delle views era stato di 51.457, questo vuol dire che in un solo mese abbiamo registrato un aumento 4 VOLTE SUPERIORE
  14. 14. LOGO CASE HISTORY
  15. 15. Solo case history, niente #fuffa

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