This presentation highlights opportunities for Singaporean businesses in ASEAN markets. It discusses ASEAN's rapid economic growth and untapped opportunities across various sectors. It also outlines the holistic support provided by the Singaporean government to small and medium enterprises, including financial institutions, grants, and capability upgrading programs.

1. Proudly presents
Singapore: Your Gateway
to ASEAN’s abundant
opportunities
Presented by
Wee Chin Chuan
ccwee@orielgroup.com
2015
This material is developed and owned by Oriel Management Consulting Pte Ltd.
It cannot be reproduced, distributed or transmitted to any other person or
company without the prior written consent of Oriel Management Consulting Pte.
Ltd.

2. Presentation Highlights
• ASEAN: Untapped Opportunities
• Singapore Government Holistic Support to SMEs
• Contact Warrant Group
Management Consulting © 2015
Private & Confidential -2-

3. ASEAN :
Untapped Opportunities
Management Consulting © 2015
Private & Confidential -3-

4. ASEAN Region : Rapidly Growing Market
Singapore
Management Consulting © 2015
Private & Confidential -4-

5. ASEAN: Association of South East Asian Nations
10 MEMBER STATES
Brunei Darussalam (7 January 1984)
Cambodia (30 April 1999)
Indonesia (8 August 1967)
Lao PDR (23 July 1997)
Malaysia (8 August 1967)
Myanmar (23 July 1997)
Philippines (8 August 1967)
Singapore (8 August 1967)
Thailand (8 August 1967)
Viet Nam (28 July 1995)
.
Management Consulting © 2015
Private & Confidential -5-

6. Table 1 ASEAN Statistics
Selected basic ASEAN indicators
as of December 2014
Exports Imports Total trade
km
2
thousand persons per km
2
percent US$ million US$
2/
US$ PPP
3/ US$ million US$ million US$ million US$ million US$ million
2013 2013 2013 2013 2013 2013 2013 2013 2013 2013 2012 2013
Brunei Darussalam 5,769 406.2 70 1.6 16,117.5 39,678.7 73,775.0 11,445.4 3,611.8 15,057.2 864.8 908.4
Cambodia 181,035 14,962.6 83 1.5 15,511.1 1,036.7 3,081.8 9,148.2 9,176.0 18,324.2 1,557.1 1,274.9
Indonesia 1,860,360 248,818.1 134 1.4 860,849.5 3,459.8 9,467.1 182,551.8 186,628.7 369,180.5 19,137.9 18,443.8
Lao PDR 236,800 6,644.0 28 2.0 10,283.2 1,547.7 4,531.6 2,592.8 3,292.0 5,884.9 294.4 426.7
Malaysia 330,290 29,948.0 91 1.5 312,071.6 10,420.5 23,089.0 228,331.3 205,897.4 434,228.7 9,400.0 12,297.4
Myanmar 676,577 61,568.0 91 1.0 54,661.2 887.8 3,464.4 11,436.3 12,009.1 23,445.4 1,354.2 2,620.9
Philippines 300,000 99,384.5 331 1.8 269,024.0 2,706.9 6,403.8 53,978.3 65,130.6 119,108.9 2,797.0 3,859.8
Singapore 716 5,399.2 7,540 1.6 297,941.3 55,182.5 78,761.9 410,249.7 373,015.8 783,265.5 59,811.5 60,644.9
Thailand 513,120 68,251.0 133 0.5 387,573.8 5,678.7 14,131.6 228,730.2 249,517.1 478,247.3 10,699.2 12,999.8
Viet Nam 330,951 89,708.9 271 1.1 171,219.3 1,908.6 5,314.7 132,664.1 132,109.9 264,774.0 8,368.0 8,900.0
ASEAN 4,435,618 625,090.5 141 1.3 2,395,252.5 3,831.8 9,389.8 1,271,128.1 1,240,388.4 2,511,516.5 114,284.0 122,376.5
Sources ASEAN Finance and Macro-economic Surveillance Unit Database, ASEAN Merchandise Trade Statistics Database, ASEAN Foreign Direct Investment Statistics Database (compiled/computed from data submission,
publications and/or websites of ASEAN Member States' national statistics offices, central banks and relevant government agencies, and from international sources)
Symbols used Notes
- not available as of publication time 1/ Refers to/based on mid-year total population based on country projections
n.a. not applicable/not available/not compiled 2/ Cambodia 2013 country figure is not yet available; this figure taken from IMF WEO October 2014
Data in italics are the latest updated/revised figures 3/ Computed based on IMF WEO Database October 2014 estimates and the latest actual country data
from previous posting. 4/ ASEAN IMTS Database 2013 figures are as of 4 December 2014
5/ Unless otherwise indicated, figures include equity, reinvested earnings and inter-company loans
6/ FDI, 2013 figures are preliminary as of 15 December 2014
Gross domestic product
per capita
at current prices
International merchandise trade
4/ Foreign direct investments
infow
5/6/
Country
Total land area Total population
1/
Population
density
1/
Annual
population
growth
1/
Gross domestic
product
at current prices
Management Consulting © 2015
Private & Confidential -6-

7. Trade with Selected Countries (US$ billion)
Management Consulting © 2015
Private & Confidential -7-

8. Major Trade Partners in ASEAN Trade
Year 2010 Year 2013
Management Consulting © 2015
Private & Confidential -8-

9. ASEAN Opportunities by Sector
Agri-
culture &
Fishery
Oil &
Gas
Minin
g
Retail F&B TMT Infras-
tructure
Auto Aviat-
ion
Health-
care
Medical
Educat-
ion
Touri-
sm
Singapore
1 5 1 2 2 5 1 1 5 5 4 3
Malaysia
3 4 3 3 3 4 3 2 3 4 4 3
Indonesia
5 5 5 4 4 4 5 3 2 4 4 3
Brunei
2 3 2 1 1 1 1 1 1 2 1 1
Thailand
4 4 4 4 4 3 3 5 3 4 3 3
Philippines
3 3 3 3 3 2 3 2 1 2 2 3
Vietnam
4 4 4 3 3 4 4 3 3 3 4 4
Cambodia
3 3 3 2 2 2 3 1 1 1 1 3
Laos
4 2 4 1 1 2 2 1 1 1 1 3
Myanmar
4 4 4 2 2 3 4 2 1 3 3 3
1: Least Potential 5: Highest Growth Potential
Management Consulting © 2015
Private & Confidential -9-

10. Singapore Government Holistic
Support to SMEs
Management Consulting © 2015
Private & Confidential -10-

11. Singapore Economic Overview 1960-2010
Aggregrate economic growth performance, 1960-2010
% real growth p.a.
1960-70 1970-80 1980-90 1990-2000 2000-05 2005-10
GDP at 2005 mkt prices 9.20% 9.00% 7.70% 7.20% 6.40%
Labor productivity n.a 4.30% 4.80% 3.40% 2.60% -2.4%(1)
S$ at current prices
1970 1980 1990 2000 2005 2010
GNI per capital(2) 2,820 9,900 20,100 39,600 42,983 57,603
(1) 2005-2009
(2) GNPper capital prior to 1997
Source: Calculated from Yearbook of Statistics Singapore (various years),
Economic Survey of Singapore (various years).
Per Capital GNI obtained from Singstat w ebsite
Singapore's GDP distribution by sectors 1960-2010 (%)
Industry 1960 1970 1980 1990 2000 2005 2010
Agriculture & Mining 3.9 2.7 1.5 0.4 0.1 0.1 0.0
Manufacturing 11.7 20.2 28.1 28.0 25.9 27.8 23.2
Utilities 2.4 2.6 2.1 1.9 1.7 1.8 1.6
Construction 3.5 6.8 6.2 5.4 6.0 3.9 4.7
Commerce 33.0 27.4 20.9 16.3 19.1 17.5 19.5
Transport & Communication 13.6 10.7 13.5 12.5 11.1 14.7 12.7
Financial & BusinessServices 14.4 16.7 18.9 25.5 25.3 23.4 27.1
Other Services 17.6 12.9 8.7 9.9 10.9 10.9 11.2
Total 100% 100% 100% 100% 100% 100% 100%
Notes: Figures may not add up to 100 due to rounding
Source: Calculated from Yearbook of Statistics Singapore (various years),
Economic Survey of Singapore (various years).
1998 2008
Total stock of FDI in Singapore ($ billion) 144 470
Manufacturing 36 22.7
Construction 1 0.3
Wholesale & Retail Trade 13 18
Hotels & Restaurants 0.7 0.7
Transport & Storage 3.6 7.5
Information & Communications 0.5 0.9
Financial & Insurance Services 37.4 39.8
Real Estate, Rental & Leasing 3.9 4.2
Professional & Technical, Administration &
Support Services 2.8 5.2
Others 0.1 0.5
Total 100% 100%
Source: Department of Statistics,
Yearbook of StatisticsSingapore 2010
Founding 6 February 1819
Self-government 3 June 1959
Independence from United
the United Kingdom
Merger with Malaysia 16 September 1963
Separation from Malaysia 9 August 1965
Total 710 km2
274 sq mi
Water (%) 1.444
2012 estimate 5,312,400[4]
(116th)
Density 7,315[5]
/km2
(3rd)
18,943/sq mi
Total (2012) $270.020 billion[6]
Per capita $50,323[6]
Singapore dollar (SGD)
(USD 1 = 1.25 SGD)
GDP (nominal)
Currency
Population
Formation
31 August 1963
Area
Management Consulting © 2015
Private & Confidential -11-

12. Singapore Government plays a facilitator and enabling role in capability upgrading
Type of Institutions No of Institutions
Commercial Banks 122 (6 Local, 116 Foreign)
Merchant Banks 42
Capital Markets Intermediaries 308
Insurance firms & brokers 293
Financial Advisors 720
Finance companies 3
Trust companies 88
Remittance/Money-changers 467
Others 699
Total 2,742
130,000
companies
S$500 bn
S$3 bn IPO
S$7 bn Private
Equity
S$3 bn Grants
S$1,400 bn
revenues
Management Consulting © 2015
Private & Confidential -12-

13. Global Competitiveness Index
2008-2009 2009-2010 2010-2011 2011-2012 2012-2013 2013-2014
1 United States 5.74 1 Switzerland 5.60 1 Switzerland 5.63 1 Switzerland 5.75 (—) 1 Switzerland 5.72 (—) 1 Switzerland 5.67 (—)
2 Switzerland 5.61 2 United States 5.59 2 Sweden 5.56 2 Singapore 5.63 (+1) 2 Singapore 5.67 (—) 2 Singapore 5.61 (—)
3 Denmark 5.58 3 Singapore 5.60 3 Singapore 5.48 3 Sweden 5.61 (−1) 3 Finland 5.55 (+1) 3 Finland 5.54 (—)
4 Sweden 5.53 4 Sweden 5.60 4 United States 5.43 4 Finland 5.47 (+3) 4 Sweden 5.53 (-1) 4 Germany 5.51 (+2)
5 Singapore 5.53 5 Denmark 5.46 5 Germany 5.39 5 United States 5.43 (−1) 5 Netherlands 5.50 (+2) 5 United States 5.48 (+2)
6 Finland 6 Finland 5.43 6 Japan 5.37 6 Germany 5.41 (−1) 6 Germany 5.48 (—) 6 Sweden 5.48 (-2)
7 Germany 5.46 7 Germany 5.37 7 Finland 5.37 7 Netherlands 5.41 (+1) 7 United States 5.47 (-2) 7 Hong Kong 5.47 (+2)
8 Netherlands 5.41 8 Japan 5.37 8 Netherlands 5.33 8 Denmark 5.40 (+1) 8 United Kingdom 5.45 (+2) 8 Netherlands 5.42 (-3)
9 Japan 5.38 9 Canada 5.33 9 Denmark 5.32 9 Japan 5.40 (−3) 9 Hong Kong 5.41 (+2) 9 Japan 5.40 (+1)
10 Canada 5.37 10 Netherlands 5.32 10 Canada 5.30 10 United Kingdom 5.39 (+2) 10 Japan 5.40 (-1) 10 United Kingdom 5.37 (-2)
11 1. Hong Kong 5.33 11 Hong Kong 5.22 11 Hong Kong 5.27 11 Hong Kong 5.36 (—) 11 Qatar 5.38 (+3) 11 Norway 5.33 (+4)
12 United Kingdom 5.30 12 Taiwan 5.20 12 United Kingdom 5.25 12 Canada 5.33 (−2) 12 Denmark 5.29 (-4) 12 Taiwan 5.29 (+1)
13 South Korea 5.28 13 United Kingdom 5.19 13 Taiwan 5.21 13 Taiwan 5.26 (—) 13 Taiwan 5.28 (—) 13 Qatar 5.24 (-2)
14 Austria 5.23 14 Norway 5.17 14 Norway 5.14 14 Qatar 5.24 (+3) 14 Canada 5.27 (-2) 14 Canada 5.20 (—)
15 Norway 5.22 15 Australia 5.15 15 France 5.13 15 Belgium 5.20 (+4) 15 Norway 5.27 (+1) 15 Denmark 5.18 (-3)
16 France 5.22 16 France 5.13 16 Australia 5.11 16 Norway 5.18 (−2) 16 Austria 5.22 (+3) 16 Austria 5.15 (—)
17 Taiwan 5.22 17 Austria 5.13 17 Qatar 5.10 17 Saudi Arabia 5.17 (+4) 17 Belgium 5.21 (-2) 17 Belgium 5.13 (—)
18 Australia 5.20 18 Belgium 5.09 18 Austria 5.09 18 France 5.14 (−4) 18 Saudi Arabia 5.19 (+1) 18 New Zealand 5.11 (+5)
19 Belgium 5.14 19 South Korea 5.00 19 Belgium 5.07 19 Austria 5.14 (−1) 19 South Korea 5.12 (+5) 19 United Arab Emirates 5.11 (+5)
20 Iceland 5.05 20 New Zealand 4.98 20 Luxembourg 5.05 20 Australia 5.11 (−4) 20 Australia 5.12 (—) 20 Saudi Arabia 5.10 (-2)
21 Malaysia 5.04 21 Luxembourg 4.96 21 Saudi Arabia 4.95 21 Malaysia 5.08 (+5) 21 France 5.11 (-3) 21 Australia 5.09 (-1)
22 Ireland 4.99 22 Qatar 4.95 22 South Korea 4.93 22 Israel 5.07 (+2) 22 Luxembourg 5.09 (+1) 22 Luxembourg 5.09 (—)
23 Israel 4.97 23 United Arab Emirates 4.92 23 New Zealand 4.92 23 Luxembourg 5.03 (−3) 23 New Zealand 5.09 (+2) 23 France 5.05 (-2)
24 New Zealand 4.93 24 Malaysia 4.87 24 Israel 4.91 24 South Korea 5.02 (−2) 24 United Arab Emirates 5.07 (+3) 24 Malaysia 5.03 (+1)
25 Luxembourg 4.85 25 Ireland 4.84 25 United Arab Emirates 4.89 25 New Zealand 4.93 (−2) 25 Malaysia 5.06 (−4) 25 South Korea 5.01 (-6)
26 Qatar 4.83 26 Iceland 4.80 26 Malaysia 4.88 26 China 4.90 (+1) 26 Israel 5.02 (-4) 26 Brunei 4.95 (+2)
27 Saudi Arabia 4.72 27 Israel 4.80 27 China 4.84 27 United Arab Emirates 4.89 (−2) 27 Ireland 4.91 (+2) 27 Israel 4.94 (-1)
28 Chile 4.72 28 Saudi Arabia 4.75 28 Brunei 4.75 28 Brunei 4.78 (—) 28 Brunei 4.87 (—) 28 Ireland 4.92 (-1)
29 Spain 4.72 29 China 4.74 29 Ireland 4.74 29 Ireland 4.77 (—) 29 China 4.83 (-3) 29 China 4.84 (—)
30 China 4.70 30 Chile 4.70 30 Chile 4.69 30 Iceland 4.75 (+1) 30 Iceland 4.74 (—) 30 Puerto Rico 4.67 (+1)
Singapore ranked 2nd in the world as most competitive country
Management Consulting © 2015
Private & Confidential -13-

14. Why Singapore Benefits Statement
• Low Corporate Tax of less than 17% effectively
• Personal income tax is less than 20% effectively
• Access to wide source of funds banks, investment funds, etc in Singapore which are
supoortive of international ventures
• Wide range of Singapore government grants and incentives for R&D, Brand
Development, Franchise & Licensing Development, Overseas market development, IP
development, etc for Singapore-based companies with at least 30% shareholdings
owned by Singapore citizens or permanent residents
• * Singapore has more than 20 Free Trade Agreements (minimum duties on goods
coming out of Singapore), 70 Double Tax Treaties (for tax optimization if export is
carried out from Singapore), 40 Investment Guarantee Agreements (for investment
protection) with major markets like US, EU, Japan, China, India and many more.
• Singapore is ranked 2nd in the World for Intellectual Property protection and ease of
filing and development of IP. It has agreements and treaties with ASEAN countries,
China, India, US, EU for quick cross border arbitration of IP disputes and enforcement
via Singapore panel of courts and international aribitration facilities.
Management Consulting © 2015
Private & Confidential -14-

15. Contact Details
Singapore & Asia Italy (Europe and Americas)
Mr. Chin Chuan, Wee
Executive Director
Mobile: (+65) 97351298
Phone: (+65) 62914858
Email: ccwee@orielgroup.com
Skype: orielmc
Ms. Rita Malavasi
Head of International Business Area &
Senior Consultant
Centralino: (039) 0522 7337
Mobile: (+39) 335 7523015
Email: rita.malavasi@warrantgroup.it
Skype: rita.malavasi
Oriel Management Consulting Pte Ltd
809 French Road #05-152 Kitchener Complex,
Singapore 200809
Warrant Group s.r.l.
Corso Mazzini 11
42015 Correggio (RE)
Management Consulting © 2015
Private & Confidential -15-

16. Disclaimer
 This material is for information purposes only. It may contain financial data or
statistics procured from third party sources such as public agencies, credit
bureaus, etc.
 This material does not and will not form part of any contract or any
representation or warranty which may be incorporated into such contract, and
upon which there may be any suggested reliance by any reader.
 This material cannot be reproduced, distributed or transmitted to any other
person or company without the prior written consent of Oriel Management
Consulting Pte. Ltd.
Management Consulting © 2015
Private & Confidential -16-