Customer Acquisition Cost Analysis
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Presenting new customer acquirement cost PowerPoint presentation slides. This is a new customer acquirement cost PowerPoint presentation slides. This is a one stage process. The stages in this process are cac ratio, customer acquisition management, new customer acquirement cost.
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Customer Acquisition Cost Analysis
- 2. Ideal Acquisition Cost Model • Viral effects • Inbound Marketing • Free or Freemium • Open Source • Free Trials • Touch less Conversion • Inside Sales • Channels • Strategic Partnerships • High Chrum Rates • Low Customer • Satisfaction Cost To Acquire A Customer (CAC) Monetization (Ltv) • Field Sales • Outbound marketing • Recurring Revenue • Scalable Pricing • Cross Sell/Upsell • Product Line expansion • Lead Gen for 3rd parties The Balancing ActA Well Balanced Business Model This slide reflects the ideal cost model for Customer Acquisition and the factors which can help in bringing out the balance
- 3. Cost per customer is $250.00 Visitors Leads Customers X20 X8 X1000X2,000 $2.00 Customer Acquisition Cost ▪ This slide is 100% editable. Adapt it to your needs and capture your audience's attention. ▪ This slide is 100% editable. Adapt it to your needs and capture your audience's attention. ▪ This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 4. Cost Estimate To Acquire A Customer This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. High touch Inside Sales 04 Freemium 01 No Touch Self Service 02 Field Sales 05 Field Sales With SE’s 06 Light touch Inside Sales 03 Rough Estimates of Cost of Customer Acquisition (CAC) 04 $3,000 - $8,000 01 $0 - $10 02 $50 - $200 05 $25,000 - $75,000 06 $25,000 - $200,000 03 $1,000 - $2,000
- 5. Customer Acquisition Cost (1 Of 2) These are some of the factors undertaken to calculate the Customer Acquisition Cost, you can modify them as per your requirements Total Web Visitors 10,000 SEM Cost Per Click $ 0.50 Conversion to Trial % 5% Trial Conversion % 10% No. of Sales & Marketing Staff 3 Cost Per Employee Per Month $ 16,500 Input Variables Flow Qty. Conversion % Total Paid Web Visitors 10,000 Trials 500 5% Customers 50 10% SEM Marketing Spend $ 5,000 Total Headcount Costs $ 49,000 Cost of Customer Acquisition Without headcount costs $ 100.00 With headcount costs $ 1,090.00
- 6. Customer Acquisition Cost (2 OF 2) These are some of the factors undertaken to calculate the Customer Acquisition Cost, you can modify them as per your requirements Team Composition 1 On Target Earnings $ 230,000 Salary Cost $ 230,000 Salary + Overhead $ 310,500 Total Team Cost $ 560,250 Avg. Team Failure Rate 25% Adjusted Team Cost $ 747,000 No. of Marketing People 0.5 Average cost per person $ 200,000 Marketing Programs Spend $ 150,000 Total Marketing Cost $ 350,000 Total Sales & Marketing Spend $1,097,000 No. of Deals Per Team Per Year 100 Cost of Customer Acquisition $ 109,700
- 7. $8.50 $20.00 $50.00 $60.00 $70.00 $0.00 $10.00 $20.00 $30.00 $40.00 $50.00 $60.00 $70.00 $80.00 $90.00 Search Yellow Pages Online Email Direct Mail Customer Acquisition Cost by Channel (1 of 2)
- 8. Customer Acquisition Cost by Channel (2 of 2) Total Customers 2,000 Customers $17 CPANew Customers 1600 $20 CPA Repeat Customers 400 $5 CPA Paid Channels 800 $35 CPA Free Channels 800 $5 CPA SEM 600 $35 CPA Affiliate 100 $35 CPA Offline Ads 100 $45 CPA Direct to Site 400 $1 CPA SEO 400 $9 CPA SEM 50 $35 CPA Affiliate 30 $25 CPA Offline Ads 20 $45 CPA Paid Channels 100 $35 CPA Free Channels 300 $4 CPA Direct to Site 100 $1 CPA CRM 100 $3 CPA SEO 100 $9 CPA Customer Acquisition costs for last 3 months
- 9. Coffee Break Let’s Have a Break, We'll Come Back After 15 Minutes
- 11. New Customer Acquirement Cost Icon Slide
- 12. Bar Chart 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% FY 01 FY 02 FY 03 FY 04 FY 05 FY 06 FY 07 FY 08 FY 09 95%Product 01 Product 02 12 This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
- 13. Area Chart Product 01 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Product 02 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% DecNovOctSepAugJulJunMayAprMarFebJan 100% 13 This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
- 14. Scatter Chart 0 10 20 30 40 50 60 70 80 90 100 FY 01 FY 02 FY 03 FY 04 FY 05 InPercentage% 90% 14 Product 01 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Product 02 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
- 15. Stock Chart Volume Volume High Low 0 10 20 30 40 50 60 70 0 20 40 60 80 100 120 140 160 1/5/2017 1/6/2017 1/7/2017 1/8/2017 1/9/2017 Close 15 This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. Product 01 Product 02
- 16. Radar Chart 0 5 10 15 20 25 30 35 5/3/2017 5/5/2017 5/8/2017 4/12/2017 5/15/2017 5/17/2017 16 Product 01 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Product 02 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
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